Facebook places

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Facebook places

  1. 1. FACEBOOK PLACES Group D
  2. 2. WHAT IS FACEBOOK PLACES location-based functionality within Facebook Ability to “check-in” and comment on business Shows up in news feed
  3. 3. WHY FACEBOOK PLACES? 250 million users access Facebook through their mobile device They are twice as active Track the people who are stopping by your store, office, or venue
  4. 4. MARKETING OBJECTIVEWhy should I create a place on Facebook for my business?“By giving your potential customers the ability to check in at yourbusiness, you give them the power to tell their friends about it.” Source: http://www.facebook.com/help/?page=173862936001320
  5. 5. LOGISTICS OF FACEBOOKS PLACESSource Video:http://www.youtube.com/watch?v=w7_2dMungww
  6. 6. FACEBOOK PLACE CLAIM
  7. 7. FACEBOOK PLACE PAGE
  8. 8. CHECK-IN BUTTONS
  9. 9. TAGGING FRIENDS
  10. 10. INTEGRATED WITH FACEBOOK STATUS UPDATES
  11. 11. MARKETING CAMPAIGNS  Maximizing Check-in’s with Deals  Leveraging Events: Electronic Arts UK  Creating Event-Specific Places: Onitsuka Tiger  Daily Check-in’s: University of Kentucky  Leader Boards: VisitBritainSource: http://mashable.com/2011/01/10/facebook-places-campaigns/
  12. 12. MAXIMIZE CHECK-IN’S WITHDEALS1) Individual-targeted Deals2) Loyalty Deals3) Friend Deals4) Charity Deals Source: http://www.socialmediaexaminer.com/how-to-use-facebook- places-and-facebook-deals-for-local-business/
  13. 13. INDIVIDUAL-TARGETED DEALS One-time offer Receive an individual deal upon checking-in Coupon/voucher displayed via mobile device to claim the deals
  14. 14. LOYALTY DEALS Ideal for businesses with frequent repeat customers Deal offered based on certain number of check-in’s
  15. 15. FRIEND DEALS Ideal for business where product/service is consumed by groups at one visitation e.g. bowling alleys Deals offered based a minimum amount of people in the group checking-in
  16. 16. CHARITY DEALS Organizations can donate money to charitable causes
  17. 17. SOCIAL RESPONSIBILITY: RECYCLINGKING Coca Cola Recycling King

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