A Marketing Plan Template that any business owner can use to create their own marketing plan.

6. Product Example Company Lessons Learned Indicated Action List all the information you know about the product/service needs of the market - what features and benefits are customers looking for - what competitor products/services are currently the most successful - what competitor products/services are currently the least successful - what product/service needs are not currently being met - what products/services and features do your customers currently value the most - how can your products/services be improved - what additional products/services do you have the capability to sell that you currently are not - what features & benefits do customers value the most - what features and benefits, that are highly valued by prospective customers, can you provide better than your competition - what functions or features of your product/service makes customers annoyed - what functions or features of your competitor's product makes their customers annoyed List your product strategy given the information on the left hand side of this chart

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