This presentation is about Guerilla Marketing as an advertising strategy.

1. PRESTIGE INSTITUTE OF MANAGEMENT
GWALIOR
Topic = Guerilla Marketing as an advertising strategy
Presented To -
Prof. Sonal Saxena
Presented By –
Anshu Dubey (14)
Naina Keswani (29)
Nandini Bansal (30)
Priyansh Shrivastava (35)

2. What is Guerilla Marketing ?
Guerrilla Marketing is an advertising strategy that
focuses on low-cost unconventional marketing tactics
that yield maximum results.
The main objective of Guerrilla Marketing is to get
maximum reach and brand engagement without causing
huge holes in the pocket.

3. Types Of Guerrilla Marketing
1. Ambient marketing
2. Ambush marketing
3. Stealth Marketing

4. 4. Viral/buzz marketing
5. Guerrilla projection advertising
6. Grassroots marketing

5. 7. Wild posting
8. Astroturfing
9. Street marketing

6. Principles of Guerrilla Marketing

7. Implementing Guerrilla Marketing Strategies
1. Utilization of social networking sites.
2. Partner with local businesses.

8. 3. Enlist member participation
4. Speak up
5. Create “free” mail boxes

9. Advantages of Guerilla Marketing
 Cost Effective
 Allowed increased interaction
 Brand recognition
 Unique and eye catching

10. Types Of Guerrilla Marketing
 Difficult to measure
 Limited visibility
 Maintaining creative age
 Subject to interpretation

11. THANK YOU