Problem Statement: What will make your prescription lenses to the next level? Company: Ray-Ban Posted On: MindSumo

1. Prescription Lenses

2. First of all, the company should ponder upon
the customer segments i.e. the customers
which the company wants to target with its
intended product.

3. Customer Segments
• The regular user who wants their lenses to be plain glass like
without any alterations.
• The ones who possess a predominantly sitting job in which the
person spends his/her major time in front of computer screens.
• The ones whose work involve long working outdoor hours at bright
lighting conditions.
• The ones who work in dark environments.
• The ones who face challenges in visualizing colours i.e. people who
are colour-blind.
• The ones whose profession require driving as a major job
(especially in difficult visibility conditions such as night).
• The ones whose eyes are sensitive to sudden brightness variations
(Example: Moving from a very bright environment to a dark one).

4. Always, enlighten the customer with the
technology you use! This would allure them that
they are using the product which is up to date with
the latest technologies.

5. Technology
• Ray-Ban should tell the users about their lens making
techniques and advanced machineries which the company
uses, this would ensure them that their eyewear are in safe
hands.
• The Lens technologies that would make a difference in the
current scenario are:
1. Colour Correction Lenses
2. Blue-light Lenses
3. Night Vision Lenses
4. Temperature Colour Lenses
5. Adaptive Brightness Control Lenses
6. Night Driving Lenses
7. Lenses with AI
8. Safety Lenses

6. Whenever it comes to prescription lenses, people
are concerned about their eye health. And,
providing extra features would always have a
cutting-edge advantage over the competitors.

7. Features
• As everyone knows that excessive amounts of blue-light is harmful
for eyes. Blue-light filter feature can be added in the Ray-Ban
prescription lenses for those who spend long working hours in front
of computer screens. (Note: This blue-light filter film won’t
affect/alter the colours which we see in our day to day lives.)
• Ray-Ban can provide its customers with varied temperature
coloured lenses. This would allow the users to get a protection from
extra bright colours and would eventually reduce down the strain
on eyes.
• Ray-Ban’s prescription lenses can come up with a feature of
automatic adaptive brightness control with respect to the ambiance
and environment brightness.
• Colour correction lenses for the colour-blind users, can give them a
blessing of colourful vision.

8. Features Continued…
• AI enabled Ray-Ban lenses would come with integrated chip,
memory card and camera inside the frame. This would analyse
whatever the person is seeing in front of him/her. Not only this,
the person can further capture images and videos and save it
into the internal SD card memory of the frame, with some
minimal gestures like tapping the frame.
• Safety Lenses will be of utter importance for the ones who
work with high intensity lasers, welding sparks, and many more
high intensity rays which hold a risk to damage sight. This
would be a good choice for the ones who work in the
experimental sciences.
• Polaroid Lenses for the common masses who want to wear

9. Temperature Colours
Polarised and Night Vision Lenses
(Inspired from latest Camera Lens Technologies)

10. Always think from the customer’s perspective!
So, providing extra benefits with the products
is important as well.

11. Benefits
• Ray-Ban should have dedicated certified eye check-up labs
(sometimes hospital tie-ups if necessary).
• On purchase of Ray-Ban Prescription Lenses, Ray-Ban should
provide the users with free or discounted check-ups at the
Ray-Ban’s dedicated eye check-up labs.
• For capturing the market, Ray-Ban should come up with
various discount schemes like BOGO (Buy One Get One) on its
lower range of prescription lenses, etc.
• A multiple of combo offers should be prepared by the Ray-Ban
marketing team for alluring the customers like get a free frame
on the purchase of Ray-Ban’s Adaptive Brightness range of
prescription lenses.
• A voucher booklet should be given at the time of purchase of

12. Value Proposition
• The prescription lenses with such a wide variety of features and
such a wide variety of colours will surely attract the customers
of all kinds.
• Providing products which are suitable for specific applications
will hit the customers needs that are working in varied fields,
and they need not to compromise with the plain old Rx lenses
which they had to buy out of no choice.
• One more addition that can be made is that the customers
should be made independent enough to customize their
lenses, whether its about inculcating the adaptive brightness
feature, or its about adding a temperature colour tint in their
perspective lenses.
• Not only this, the image of Rx lenses in people’s minds are a
bit narrowed down and they don’t look at the prescription

13. Remember! Cramming up all good things in
one product is never a good idea, because not
everybody needs everything. Plus this helps the
company in broadening of its product portfolio
too.