Problem Statement: What would you name a natural garden spray product? Company: Spectrum Brands Posted On: MindSumo

1. Harvest Shield
“Safeguarding flora, spreading aroma”

2. Let’s understand each word of it.

3. Safeguard /ˈseɪfɡɑːd/
This exhibits the primary intent of the product, i.e.
providing protection.

4. Flora /ˈflɔːrə/
This depicts that the product is intended for the
greens.

5. Spread /sprɛd/
This tells the user that the product has vast field
of coverage.

6. Aroma /əˈrəʊmə/
This signifies the pleasant surrounding it creates.

7. The tagline
The tagline exhibits that this product have the
capability to protect the vegetation and greens
via spreading the pleasant odour.

8. The target segment
Words like Aroma and Flora are more appealing
to the women segment of the society.

9. The inspiration
The inspiration goes back to the Latin language
introduced by the Greeks i.e. “flora” and
“aroma”, the terms which are absorbed in the
common biology.

10. “Safeguarding flora, spreading aroma”