Social Memories brings the digital memories back to the real world. A Facebook profile contains lots of information about the own social life and the interaction with friends. Collection of the most important contents of the fast pacing Facebook world in an interesting and attractive design: The personal Social Memories Book. On the basis of a Facebook application the automatic generation of the book takes place within a few minutes over a period defined by the user.

2. Background
Facebook is the biggest digital archive of social memories
August 2011
User
Worldwide Mobile User
846mio 425mio
Germany Daily User
22mio 50%
Usage
Shared contents Shared contents per user
30bn /month 90/month
Shared books
Friends per user
4bn /month 245
Problem
More and more digital memories are just available in the fast-moving online world and
thus are very fleeting and difficult to relive.
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3. Solution – The Social Memories Book
Social Memories brings the digital memories back to the real world.
A Facebook profile contains lots of information about the own social life and the
interaction with friends.
Collection of the most important contents of the fast pacing Facebook world in an
interesting and attractive design: The personal Social Memories Book.
On the basis of a Facebook application the automatic generation of the book takes place
within a few minutes over a period defined by the user.
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4. Easy process of creation
In only 3 steps you can create your own book
1. Choose the timeframe 2. Gathering memories 3. Browse through the book
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Result
Personal memories and new, surprising insights about the interaction with friends and
the own activities on Facebook.
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5. Interesting contents
Albums and photos
• Most popular picture • Most famous album
• Profil picture • Biggest album
Friends
• Star signs of friends • Most linked or
• Most active friends photographed friend
Activities
• Most popular status • Most used vocabulary
message
• Visited events
And much more…
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6. About the book
Format and delivery
• Hardcover, 28 pages
• 20cm x 20cm
• 170g high-gloss paper
• Worldwide shipping
Color Patterns
Languages
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7. Further products
Facebook photo album
Free production of a Facebook album from
selected pages of the book
PDF
Cost-efficient PDF version of the whole book
Gift vouchers
Social Memories as a special gift idea for friends
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8. References and contact
Social Memories gained positive feedbacks from users and qualified
committees.
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9. Feedbacks
User Comments
• “Got my book today, love it!”
• “FANTASTIC JOB! Just loved it!!!”
• “Professionally produced book, and excellent customer service from Tania ☺
We love our Social Memories book!“
• „Cool idea! Thanks for sharing!“
• „Congrats to you guys! Awesome concept!“
Blog Quotes
• Allfacebook.de: „I like these analog ideas ... They always enrich digital ife!“
• Fast Company Design: „Underneath the flip attitude though, Social Memories is
attempting something unique and necessary in the evolution of this medium:
namely, allowing space for nostalgia.“
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10. Award-winning concept
Previously received:
• red dot desgin award 2011
• Annual Multimedia Award 2012 (silver)
• FWA (Favourite Website Award)- Site of the day
Nominated for:
• DMMA OnlineStar 2011 (shortlist)
• Digital Communication Awards 2011 (shortlist)
• iF communication design award 2012
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11. Links
Social Memories Application
www.socialmemories.com
Video clip
http://youtu.be/5vkQGSOsZRc
Twitter account
http://twitter.com/#!/SocialMemories
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12. Cooperation opportunities
Use Social Memories as a whitelabel solution, reseller or as a gift idea for
your customers.
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13. Social Memories as a whitelabel solution
Cooperation partner
Branded book completed
Branded front-end
with own contents
Deutsche Post
Backend Fullfilment Delivery Support
unit
Advantages of the cooperation
• Integration of Social Memories App with own branding into your website
• Placement of your marketing contents in a medium that is longtime relevant to the
end user
• Positioning as an innovative company in social media
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14. Further cooperation opportunities
Marketing of Social Memories
• Marketing of Social Memories through your own channels
• Sale of gift vouchers through own platform, mailing etc.
• Participation by revenue share
Social Memories as a special gift idea for your customers
• Surprise your customers with an innovative gift idea
• With a gift voucher your customers can order their own Social Memories Book
• Gift vouchers are possible with your branding
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15. Already realized cooperation
The Social Memories X Factor Edition
This special edition of Social Memories is a collaboration with RTL
interactive/VOX for the television music competition X Factor in
Germany (season 2 in 2011).
The premium book captured the highlights of the top 5 candidates
including content from their Facebook fanpages, exclusive personal
information and content about the 'Liveshows', the 'Heartbeat'
during their performances and QR-Codes to the videos.
The Social Memories X Factor Homepage
Realised as a whitelabel solution, the Social Memories application
has been adapted to the look and feel of X Factor.
Next to ordering the special editions about the candidates, users
where able to create their own Social Memories as well.
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16. Contact
Jürgen Motz
Project Manager Social Memories
Tel: +49 228 182 11942
Mobil: +49 160 97 2345 87
Email: juergen.motz@deutschepost.de
Tania Wildoer
Staff Member Social Memories
Tel: +49 228 182 57226
Email: tania.wildoer@deutschepost.de
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