The document provides guidance on developing an effective communications strategy for a project. It discusses establishing a clear brand identity through defining the vision, mission, and values. It also recommends developing a digital presence through a website, social media, and multimedia content. Additionally, it suggests engaging locally through various community outreach efforts and partnering with local groups and media. The document provides tips for public relations, marketing, and working with volunteers and boards.

1. COMMUNICATIONS

2. Brand Development
Digital
Local Engagement
Multimedia
PR

3. Brand
• The Vision
• The Mission Personality/Brand
• The Values & Beliefs

4. What is the driver of the project?
What is the personality?
Clarity and trust can only be built through simple and
consistent branding.
People will not support a project
they do not fully understand.

5. Digital
• Website
• Multimedia Digital Presence
• Social Media

7. Digital
From ‘Managing Without Profit’, by Mike Hudson, Directory of Social Change, London 2009

8. Voluntary Management Committee /
Board of Directors
Chair
Treasurer Secretary Other
Members

9. Local Engagement
• Competitions
• Engaging with local schools
• Open Days
• Engaging with hard-to-reach groups
• Working with local colleges and universities
• Partner with local groups
• Create campaigns alongside local media
• Send out surveys, hold workshops and put on open forums
• Posters and leaflets
• OR codes
• Oral History project

10. Multimedia
• Does not have to cost huge amount
• Do not go corporate
• Work with local groups, schools and colleges
• Personal and inclusive
• Make it easy to share and comment on
• Use free resources and support
• Use pro bono volunteer networks – local and national

12. PR
•Use project partners
•PR is not sending out statements out en masse
•Pick up the phone
•Do not hassle
•Create hooks and top lines
•Do not use jargon
•Make it easy for them
•Research journalists and their interests

13. Marketing
• Think carefully before spending money of leaflets
• Be wary of writing things that will go
out of date
• Keep it simple – clear and crisp design
• No large chunks of text
• Use quotes, facts and figures to back up project
• Use images
• If producing other merchandise – produce something that people will
actually use. Do not pay for 1000 stress balls!