The document discusses the fast growth of the FMCG sector in India from the 1980s to 1990s when it was a dream industry. After the 1990s, FMCG companies lost their appeal due to a lack of innovation. However, in 2010 consumers were willing to upgrade to better products which helped FMCG companies. The FMCG industry involves frequent, low involvement purchases of consumable goods. Major FMCG companies in India include HUL, P&G, and ITC. HUL is India's largest consumer goods company while P&G and ITC also have strong market presences. The FMCG field provides many job opportunities ranging from sales to management.

1. SHERIN P MATHEW
MACFAST

2.  One of the fastest growing sector in early 1980’s till
1990’s.
 The dream of every creative man, any investor,
advertising agency, or B-school graduate to work in or
for FMCG company.
 After 1990’s,
o FMCG started losing their sheen due to introduction
of other product types
o Total lack of imagination on the part of FMCG
companies.
 During 2010, Consumers willingness to upgrade to
better, value added products helped FMCG.

3.  FMCG industry, alternatively called as CPG
(Consumer Packaged Goods).
 Those consumables which are normally
consumed by the consumers at a marketing,
financing, purchasing,etc is called FMCG.

4.  From the consumers' perspective:
 Frequent purchase
 Low involvement (little or no effort to choose the
item – products with strong brand loyalty are
exceptions to this rule)
 Low price
 From the marketers' angle:
 High volumes
 Low contribution margins
 Extensive distribution networks
 High stock turnover

5. Some common FMCG product categories food
and dairy products,
 Glassware
 Paper Products
 Pharmaceuticals
 Consumer Electronics
 Packaged Food products
 Plastic Goods
 Printing and Stationery
 Household Products
 Photography
 Drink etc.

7. OBJECTIVES HUL P&G ITC
STRENGTH Strong brand large scale market Brand
portfolio & large segment& gross profit
market share Management
WEAKNESS Low exports level & losing their market
high advertising cost share &Quality
control Unrelated
diversification
OPPERTUNITIES Large domestic Beauty product for Rural market
market & rising men & online social
consumer level network
THREATS Tax and regulatory Unilever Increasing tax in
structure & mimic of cigarttes & health
brands hazards

8. MAIN THREE
FMCG
COMPANIES

9. It is India's largest consumer goods company
based in Mumbai, Maharashtra.
It is owned by the British-Dutch company Unilever
which controls 52% majority stake in HUL.
HUL was formed in 1933.
Its products include foods, beverages, cleaning
agents and personal care products.
Hindustan Unilever's distribution covers over 2
million retail outlets across India directly and its
products are available in over 6.4 million outlets in
the country. As per Nielsen market research data,
two out of three Indians use HUL products.
In 2012, HUL was recognised as one of the world's
most innovative companies by Forbes. With a
ranking of number 6, it was the highest ranked
FMCG company.

10. It was formed in 1970 by Henry Overton Wills and Yogesh
Chander Deveshwar, (Chairman).
Headquarters in Kolkata, West Bengal, India.
In FMCG, ITC has a strong presence in :
Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold
Flake Premium, Navy Cut, Insignia, India Kings, Classic
(Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild &
Ultra Mild), 555,Benson & Hedges, Silk
Cut, Scissors, Capstan, Berkeley, Bristol, Lucky
Strike, Players and Flake.
Foods: (Kitchens of India; Aashirvaad, Minto, Sunfeast,
Candyman, Bingo, Yippee, Sunfeast Pasta brands in Ready to
Eat, Staples, Biscuits, Confectionery, Noodles and Snack
Foods).
Apparel: (Wills Lifestyle and John Players brands)
Personal care: (Fiama di Wills; Vivel; Essenza di
Wills; Superia; Vivel di Wills brands of products in perfumes,
haircare and skincare)
Stationery: (Classmate and PaperKraft brands)
Safety Matches and Agarbattis:

11. It is a multinational nutritional and health-related consumer
goods company headquartered in Vevey, Switzerland. It is
the largest food company in the world measured by
revenues.
Nestlé was listed No. 1 in the Fortune Global 500 as the
world's most profitable corporation.
Nestlé's products include baby food, bottled water, breakfast
cereals, coffee, confectionery, dairy products, ice cream, pet
foods and snacks.
Nestlé's india’s first production facility was set up in 1961 at
moga (punjab)
The Nestlé india head office is located at Gurgaon along
with other branch offices in Delhi,Mumbai,Chennai and
kolkata.
It has 2,50,000 employees,500 factories and 8000 range of

12.  More and more people these days have started
involving themselves in this field as; it creates
tremendous job opportunities for them. It is a
steady, diverse and a highly profitable industry
where a person can do a lot of work.
 The jobs in this field range from sales and
supply chain, investment, promotion, H.R
development, and general management. It also
allows you to trade directly with the various
traders online.