Presenting a case study in expanding business in fantasy game domain and explain potential problem.

1. Capstone Project Sharechat Fantasy Game
Priti Sava
https://www.linkedin.com/in/preeti-sava-0b346b23

2. No Gambling
No Betting
It’s a GAME OF A SKILL

3. - Identify Potential Market
- Goals/Objectives
- About ShareChat
- User Personas and Research insights
- Problems/Pain Points
- Detail Solution on identified problem
- Roadmap to Release the Product
- Revenue Model
- High Level System Design Diagram
- Proposed User Journey Analysis
- Assumptions
- Appendix

4. Potential Market

5. Goals / Objective
● Launch new fantasy game product on ShareChat Platform
● Transform Sharechat users on Fantasy Game Product
● Generate new revenue stream using User Engagement Methodology
● Support regional language in Fantasy Game
● ShareChat motive should not be disturbed
● Boost Inactive users for engaging on sharechat
SUCCESS CRITERIA :
● Scale fantasy game to support million/billions users
● Generating good customer lifetime value for organization

6. About ShareChat

7. Sharechat Audience Demographics

8. User persona & research insights
Conclusion: Based on the above survey, we have identified users are interested in sport fantasy game

9. Current user journey analysis
Components
● Language Selection
● User profile
● Post
● Product Tabs
● TRending Tags

10. Problems / Pain points / Needs Identified
Feature Discoverability -
Issue :
- How will user discover the new product/ feature in the app?
Solution :
- In-app Announcements, Training or app walkthrough
- Email Announcement
- Social Media Announcement(Youtube, Twitter, instagram etc)
- Push Notifications
- Self Explanatory blog along with the screenshots

11. Problems / Pain points / Needs Identified
Identify user age -
Issue :
- How to identify user’s age is greater than 18?
Solution :
- Take 18+ user consent
- Integration with Adhar Card API for the validations
Challenge : User is below 18 and he/she can plays games on parents mobile.

12. Problems / Pain points / Needs Identified
Legality of Fantasy Sports in India -
Issue :
- Adhere to OFSG and IFSG compliances
Solution :
- Setup a legal team to comply with regulatory requirements
- Keep Compliance / regulatory requirements on top priority for
all the departments

13. Problems / Pain points / Needs Identified
Cricket live feed -
Issue :
- Major dependencies on cricket live feed. How to assure will get a
real time data?
Solution :
- Try out multiple vendors to get the real time data via API/events
- Take a subscription of vendor who is reliable and given assurance
of 99.99 % availability

14. Problems / Pain points / Needs Identified
Convert ShareChat active users to potential customer
for Fantasy Game (Deep down for solution)
Issue :
- To minimize CAC, How to increase user base for fantasy game in
share chat?
Solution :
- Play and Earn
- Share and Earn
- Provide all regional language support
- Implement User engagement strategies by Tracking customer
engagement metrics

15. Play and Earn
● Attract people and make them participate in Contest
● Participate in the contest and make your own team
○ Free Contests
○ Paid Contests
○ Create your own private group contest
● Earn money
● Leadership Dashboard - Show ranks
● Announce Winners after each match

16. Flow Diagram

17. Share and Earn Strategy
- Earning should not be restricted for few users, to open
this opportunity to all the users, came up with creative
idea ie Share and Earn
- Create a post, Share a post and Like a post on
ShareChat and get the reward as per action

18. Flow Diagram

19. Regional Language Support
- Align to ShareChat vision, Add regional language support
for fantasy games to attract more users
- Don’t want language to be a barrier for potential
customers to participate in the contests

20. Track Customer Engagement Metrics
Understand Customer Sentiment -
- Helps you understand how people view your
brand, your product or service
Identify Your Strength and Weakness -
- Helps you to aware of the areas to improve
customer experience and offer value
Adopt a More strategic Approach -
- With customer data for help, you will be in a
better position to design a strategy that helps you
better engage customers
Improve your decision making -
- Helps you to see the area to need attention and
then commit resources over there.

21. User Engagement
- Provide live chat support
- Focus on product UI experience
- Provide real-time assistance using co-browsing
- Use gamification to increase engagement
- Create interactive and engaging content
- Shows most popular leagues and fantasy game markets in each IPL
match(this is customisable for content managers)
- Popular fantasy game markets that can be adjusted per match
- Pre-built fantasy game widgets are customisable for content
managers

22. Advertisement for Branding

23. Roadmap to release product
1%
Cohort Group
Enable feature only for
selected few members
for testing
Beta Users
Enable feature for Beta
Users
2%
Company wide Users
Enable feature for
company wide Users
5%
Cohort Potential Users
Enable feature for
Cohort Potential Users
10%
Available For All
Enable feature for All
the users
100%

25. Getting Revenue from Product?
Calculate LTV -
Customer Lifecycle Value =
(Customer’s annual revenue x customer average
lifespan) – cost of customer acquisition
Note : This formula works well when each of your
customers spends a consistent amount during the year.

26. High Level Diagram

27. Proposed user journey analysis
All Contest Join Contest Select players
Fantasy Option on Share chat

28. Proposed user journey analysis
Captain/Vice Captain selection Proceed to Payment Final Contest Results

29. Assumptions/Risks/Caveats
- Security constraints are already managed by the team
- Payments are highly secured, no theft or fraud issue
- Mechanism available to identify Potential users / targeted users
- Adhar Card APIs available and provides all the necessary
information
- Cricket real time data vendors list is already sorted
- Disaster Recovery (DR) already set up on another location
- All Transaction and data is secured and not shared or stored
outside the India

30. Appendix
○ https://www.similarweb.com/website/sharechat.com/#overview
○ https://www.nickmetrics.com/blog/2019/04/11/market-strategies-spo
rt-bet-company/
○ https://uxplanet.org/ux-ui-case-study-designing-a-better-sports-betti
ng-experience-6365499e9a86
○ https://sharechat.com/about