The document summarizes a mega job fair held in Bangalore on July 5-6, 2014. It hosted 11 employers and over 12,000 candidates, with over 3,000 job offers given or planned. A dedicated microsite promoted the event. It saw highest traffic on July 4th with over 22,000 visitors. Over 10,000 candidates registered via the site. Banners on the site received click-through rates from 0.2% to 5.57%. The event was deemed a success based on strong online promotion and registration numbers.

1. Case Study
Bangalore Mega Job Fair
Organised by:
Bangalore Team
5th and 6th July, 2014

2. • About the Event
• Snapshots
• Online Initiatives
• Statistics
• Conclusion
Contents

3. About the Event
• Held on 5th and 6th July, 2014 at Kalinga Hall, Lalit Ashok, Kumara Krupa Road,
Bangalore
• 11 Employers
• 12,000+ Candidates participated
• 3000+ Job offers either given or to be given
• Primarily catering to the Jobs in IT, ITES, Real Estate, IT Training cum Placement and
Education companies

4. Key Participants

5. Online Initiatives: Micro-site
- Dedicated Microsite to
promote the event
- Multi tabs: Home | About the
event| Prep Yourself | Vacancies
| Faqs | Contact | Registration
-Client Logos on micro-site
-Banners promoting
ItsMyAscent.com
www.ItsMyAscent.com/careerconnect

6. Online Initiatives on: www.ItsMyAscent.com
Top Banner(726 x 212) on ItsMyAscent.com Homepage

7. Online Initiatives on: www.ItsMyAscent.com
R.H.S. banner(194 x 378) on ItsMyAscent.com Homepage

8. Online Initiatives on: www.itsmyascent.com
Internal Banner (200 x 400 ) on Career Advice, HR Zone and Jobs page

9. Online Initiatives on: www.itsmyascent.com
Cross promotion banner(300x250) on Delhi Job Fair Microsite

10. Online Initiatives on: Facebook
2nd July 2014 3rd July 2014

11. Online Initiatives on: Facebook
4th July 2014
5th July 2014

12. Online Initiatives on: Twitter
30th June 2014 2nd July 2014

13. Online Initiatives on: Twitter
4th July 2014 5th July 2014

14. Statistics: Micro-site’s Highest Visit Days
Day Visitors
4th July (Friday) 22,476
3th July (Thursday) 17,775
5th July (Saturday) 12,771
2nd July (Saturday) 11,119
- Registrations on micro-site: 10,780
- Page Views: 96,379
- Unique Page Views: 73,249

15. Particulars Impressions Clicks CTRs
Internal Banner (IMA) (200x400) 150007 304 0.2%
RHS Slug (IMA) (194x378) 10742 224 2.09%
Top Banner (IMA) (726x212) 33092 1842 5.57%
Banner on Delhi Job Stop Microsite
(300x250) 9903 108 1.09%
Statistics: Banners
Statistics: Mailers
Bangalore Mega Job Fair No Of
Candidates
Mailer send
Views
40000 304

16. Statistics: Conclusion
- 10,780 unique visitors registered for the Bangalore Career Connect Job Fair
via the Career Connect microsite which is the largest till date for a job fair.
- Geo targeting of communication ensured low bounce rate of 0.35%
- All banners on IMA.com ensured good CTR, despite the fact that 2-3
campaigns were simultaneously running on the same slot
- Client Banner enjoyed a good CTR of 5.57% on the micro-site
- Topmost banner proved to be the most popular entry point into the micro-site
with 1,842 clicks

17. Thank you
You may get in touch with me on the below contact details:
Alan Pinto
alan.pinto@timesgroup.com
9930795812
Times Tower, Mumbai