change management of Google

1. Team members:
Pooja shah
Pranay chowdary vunnam
Sourya pericharla

2. INTRODUCTION
 Google is an American multinational technology
company.
 Founded by Larry Page and Sergey Brin in 1996.
 Incorporated as a privately held company on
September 4, 1998.
 Headquarters at Mountain view, California, U.S.
“Googleplex”
 Current CEO “Sundar Pichai”.
 In 1996, they created a search engine called backrub.
 In 1997, backrub renamed as “GOOGOL”.

3. MISSION AND VISION
MISSION
To organise the world’s information and make it
universally accessible and useful.
VISION
To make search engines so powerful that they
would understand “everything in the world”.

4. EVOLUTION OF LOGO

5. PRODUCTS AND OFFERINGS
• In 2000, Google Adwords was created with 350
customers.
• In 2001, Google images were introduced with 250
million images.
• In 2002, Google news was launched with 4000 news
resources online.
• In 2004, Orkut was launched.
• In April 2004, Gmail was introduced.
• In 2005, Google maps was created, “iGoogle”.
• 2006, youtube joins Google and converted to “Cloud
based computing”.
• 2008, Google introduced Google Chrome.

6. GOOGLE DOODLE

7. • A Google Doodle is a special, temporary alteration of the
logo on Google's homepage that is intended to celebrate
holidays, events, achievements and people. The first
Google Doodle was in honor of the Burning Man Festival of
1998.
• Doodles were neither animated nor hyperlinked. They
were simply images linked to the theme.
•Doodles increased in both frequency and complexity by the
beginning of the 2010s, and in January 2010 the first
animated Doodle was posted honoring Isaac Newton.

8. Commonly used DODDLES
•Olympic Games (2000–present)
•Martin Luther King, Jr. Day (2003; 2006–present)
•Lunar New Year (2001; 2003–present)
•Valentine's Day (2000–present)
•International Women's Day (2005; 2009–present)
•Saint Patrick's Day (2000–2002; 2004–present)
•Earth Day (2001–present)
•Mother's Day (2000–present)
•Father's Day (2000–present)
•U.S. Independence Day (2000–present)
•New Year's Eve (2010–present)
•Christmas (1999–present)

9. "Doodle 4 Google" competitions
• Google holds competitions for school students to create
their
own Google doodles, referred to as "Doodle 4 Google".
• The competition originated in the United Kingdom, and has
since
expanded to the United States and other countries.
• The competition was also held in Ireland in 2008.
• Google announced a Doodle 4 Google competition for India
in 2009.
• A similar competition held in Singapore based on the theme
"Our Singapore“.

10. country Market share competitor Market share
India 96% Others 4%
Argentina 92% Yahoo 3%
Australia 94% Bing 4%
Brazil 95% Others 5%
Italy 95% Yahoo 2%
Thailand 98% Others 2%
United Kingdom 90% Bing 5%
Google market share country wise and main competitor

11. Google
Baidu
Bing
Yahoo
Ask
Aol
Excite
Google Baidu Bing Yahoo Ask Aol Excite
77.43% 8.13% 7.31% 5.60% 0.16% 0.04% 0.01%
Market share Worldwide

12. takeovers
$50 Million
In 2005
$ 1.6 Billion
In 2006
$ 3.1 Billion
In 2007
$ 12 Billion
In 2011
$ 151 Million
In 2011

13. The 8 points plan to help managers improve
1. Be a good coach
2. Empower your team and don’t micromanage
3. Express interest in team members’ success and personal well-
being
4. Don’t be a sissy: Be productive and results-oriented
5. Be a good communicator and listen to your team
6. Help your employees with career development
7. Have a clear vision and strategy for the team
8. Have key technical skills so you can help advise the team
In order of importance the 8 top behaviors of managers are:
Project: Oxygen

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15. Swot analysis
•Competition from Face book
•Mobile computing
•Non-profitable products
•Android operating system
•Diversification into non ads
business
• google play
•Cloud computing
•Falling of ads rate
•Dependence on ads
•Image as a search engine
•Search engine
•Advertising
•Android
•Generate user traffic
Strengths
weakness
Threatsopportunity

16. 1.Google planned to sell themselves in 1999.
2.Goats to mow their lawns
3.Google was named due to misspelling Go.
4.On an average one company every week.
5.Google pays employees death benefits for next
10years of their 50% Basic Salary
6.96% of Google revenue from ads.
Interesting facts about Google