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  1. 1. History • 1996: – Larry Page and Sergey Brin, Stanford computer science grad students, begin collaborating on a search engine called BackRub – BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university
  2. 2. History • 1997: – Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.
  3. 3. History • 1998: – “PC Magazine” reports that Google “has an uncanny knack for returning extremely relevant results” and recognizes it as the search engine of choice in the Top 100 Web Sites for 1998.
  4. 4. History • 1999: – Outgrow its garage office – Move to Mountain View
  5. 5. History • 2000: – 15 supported languages – Forge a partnership with Yahoo! to become their default search provider – The first billion-URL index
  6. 6. History • 2001: – is available in 26 languages – Image Search launches, offering access to 250 million images – Index size grows to 3 billion
  7. 7. History • 2002: – 72 supported languages – Search for stuff to buy with Froogle (later called Google Product Search)
  8. 8. History • 2003: – Acquire Pyra Labs, the creators of Blogger – Launch Google Print (which later becomes Google Book Search)
  9. 9. History • 2004: – Search index hits a new milestone: 6 billion items, including 4.28 billion web pages and 880 million images – There are more than 100 Google domains – Google Desktop Search is introduced – Acquire Keyhole, a digital mapping company whose technology will later become Google Earth
  10. 10. History • 2005: – Google Maps goes live – Google Mobile Web Search is released, specially formulated for viewing search results on mobile phones – Launch Google Talk – Release Google Analytics for measuring the impact of websites and marketing campaigns
  11. 11. History • 2006 –, a local domain version of Google, goes live in China – Acquisition of Writely, a web-based word processing application that subsequently becomes the basis for Google Docs – Acquire JotSpot, a collaborative wiki platform, which later becomes Google Sites
  12. 12. History • 2007: – Announce Google Gears (now known just as Gears), an open source technology for creating offline web applications – Android, the first open platform for mobile devices, and a collaboration with other companies in the Open Handset Alliance, is announced – The Queen of England launches The Royal Channel on YouTube
  13. 13. History • 2008: – Google search becomes available over Ipv6 – Release Google Health to the public, allowing people to safely and securely collect, store and manage their medical records and health information online – 1 trillion unique URLs
  14. 14. History • 2009: – Google Translate is capable of automatic translation between 41 languages – Add a search options panel to Google Images, making it easier to find images – Mac and Linux versions of Google Chrome
  15. 15. History • 2010: – SSL-encrypted Google web search – Acquire Slide, a social technology company with an extensive history of building new ways for people to connect with others across numerous platforms online – Google Instant predicts what you’re interested in and shows you search results as you type so you can quickly get to the information you’re looking for
  16. 16. Google Mission To organize the world’s information & make it universally accessible & useful
  17. 17. Google Services
  18. 18. Google Services
  19. 19. Financial Performance • In 2004 they listed in NASDAQ, Google got $1.67 billion as Initial public offering • In 2005, Google had a positive cash flow of $3.45 billion & starting in 2006, was generating more than $1 billion in cash every quarter • Its revenues come from ads, Google had revenue of $23.651 billion & a net income of $6.520 billion in 2010
  20. 20. Grow • Google grew solely by word of mouth • While growing domestically, Google had started to focus more on its global strategy. The majority of searches were international
  21. 21. Human Resources • The company’s human resources are 23,331 employees around the world in 2010 • It focused on employees more than customers, it allow employees to own Google shares at Initial public offering
  22. 22. China • 1.6 billion people, making an attractive market • More than 100 U.S. based multinationals had projects in China in 2006
  23. 23. The Internet & China • Yahoo! Was the first American Internet company to enter China with Chineselanguage website and an office in Beijing • Uncensored nature of the Internet was not welcomed by Chinese authorities • Officials implemented rules regulating the Internet • Harmful content: freedom, religious cults, antigovernment protests
  24. 24. The Internet & China Great Firewall of China Internet Police
  25. 25. China •Economic •Human Rights •Internet
  26. 26. •History •Location •Objectives •Business •Change •Competitors •Defense