16. 1. LET’S MAKE THINGS BETTER
2. RESEARCH TO MEASURE BRAND EQUITY
3. SENSE AND SIMPLICITY
17. THE BRAND FELT THAT ITS CORE CUSTOMERS VALUED
SIMPLICITY AND EFFICIENCY AND WANTED HASSLE-FREE
PRODUCTS.
HENCE THE EMPHASIS WAS SHIFTED TO BENEFITS OF
TECHNOLOGY RATHER THAN THE TECHNOLOGY ITSELF.
18. BASIS SENSE AND SIMPLICITY CAMPAIGN
1. PRODUCTS ARE DESIGNED AROUND THE CONSUMER
2. THEY ARE EASY TO EXPERIENCE
3. THEY ARE ADVANCED
RISKS
1. DISPOSAL OF E-WASTE
2. LACK OF RECYCLING STRATEGY
3. NEGATIVE MARKETING OF THE BRAND
19. CLOSE THE
LESS
PROFITABLE
FACTORIES.
CREATION OF
MORE EFFICIENT
AND LARGER
UNITS.
FORMULATION OF
POLICIES FOR
TAKE-BACK OF
END-OF-LIFE
PRODUCTS TO
RECYCLE OR SAFE
DISPOSE OF E-
WASTE.
SHARE THE R&D
AND OTHER
EXPENSES TO
RESDUCE THE
COSTS.
20. 1. INTRODUCTION AND HISTORY
2. BRAND POSITIONING
3. MARKET COMPETITION
4. BRAND CAMPAIGNS
5. SENSE AND SIMPLICITY
6. SUGGESIONS
21. Created by PRAGYA, N.I.T. PATNA during
MARKETING INTERSHIP under Prof.
SAMEER MATHUR, IIM LUCKNOW