What could possibly hurt your coffee's taste? What kind of testing or QA/QC should you be doing? How do you know your coffee will maintain perfection for its whole shelf life? If you are in the business of COFFEE then this will give you the tools to quickly learn what you need to know to control your coffee's destiny and ensure your product is the best it can be! From taste & aroma to testing and choosing the perfect packaging - it all matters and this will help guide the way to help you get the best performance from every bean and keep your coffee tasting & smelling fresh and your customer coming back for more!