Every thing about flipkart and it is latest

1. BY DARSHAN BELURE
Mitcon institute of management,Pune

2. CONTENT
 INTRODUCTION
 FOUNDERS
 EVOLUTION LOGOS
 FUNDINGS
 ACQUISITION
 FLIPKART JOURNEY
 COMPETITORS
 FLIPKART SUCCESS MANTRA
 USP OR FEATURES

3. INTRODUCTION
 Flipkart went live in 2007 with the objective of making
books easily available to anyone who had internet access
.Right now they are present across various categories
including mobiles,games,cameras,computers,movies,
music, home appliances and electronics-and still counting!
 Their success is largely due to their obsession with
providing customer memorable online shopping
experience .Be it cash on cash on delivery ,30 days
replacement policy,EMI options and of course great prices
that they offer
 Then there dedicated Flipkart delivery team that works
round the clock to personally make sure packages reach
on time .

4. ABOUT FLIPKART
 BUSINESS :E-Commerce
 ESTABLISHED:2007
 FOUNDERS:Sachin Bansal and Binny Bansal
 CEO:Kalyan Krishnamurthy
 HEAD QUARTERS:Benagaluru
 SUBSIDIARIES:Myntra ,Jabong,PhonePe ,Ekart

5. EVOLUTION OF LOGOS

6. FOUNDERS
 Founder : Sachin Bansal (CEO Co Founder)and
Binny Bansal(COO Co Founder)
 Background : IIT Delhi and Ex Amazon
 Investment:4 lacs
 Headquarters : Bangalore
 Human Capital:30,000 Employees
 Revenue:2,600 CRORE(2016-17)
1,780 CRORE(2017-18)
 Investors: Walmart ,Tencent ,Tiger global , Accel
,Microsoft and co founder Binny bansal

7. FUNDING AND ACQUISTION
 2007:Initially funded by the Bansals themselves with 4 Lakhs
 2008:Ashish Gupta, the founder of Junglee was the first angel
investor in Flipkart. He invested Rs 10 lakh initially which now values
above Rs 100 crore after Walmart’s acquisition.
 2009:A year later, VC firm Accel invested a fund of $1 million in
Flipkart. Soon, Tiger Global Management joined and raised $10 million
in funding round.
 2010-11:Tiger Global decided to increase its funding in Flipkart and
raised $20 million. This made other firms to notice Flipkart’s growth.
Flipkart acquired WeRead in 2010 to grow its business.
 2012:This was the year when Flipkart became a unicorn
startup. It received $150 million in the funding round led by
tech company Naspers. Flipkart’s net worth reached $1 billion.

8.  2013:Seeing the growth in the number of online customers,
Flipkart raised $200 million from its existing investors 2013.
Also, the company received $160 million more from Morgan
Stanley, Sofina, Vulcan Capital and Dragoneer. The valuation fo
Flipkart reached $1.6 billion.
 2014:Flipkart acquired Myntra and raised $210 million from DST
Global. In the same year, Flipkart raised a whopping amount of
$1 billion funding from GIC Singapore and existing investors
including Naspers and Tiger Global. This increased the valuation
of Flipkart 1.5 times within the time span of under 3 months.

9.  2015:The e-commerce giant raised $700 million from its existing investors
and reached the valuation of $15.5 billion. A mobile marketing startup named
Appiterate was also acquired in 2015.
 2016:The year started with some bad news for Flipkart as it received the first
big markdown by Morgan Stanley Mutual Fund. The valuation reached $11
billion. Markdowns kept continuing by several mutual fund investors including
Vanguard, T Rowe Price, and Fidelity. US-based company Valic raised funds
after these markdowns.
 2017: Flipkart received funding of $1.4 billion from companies including
eBay, Microsoft, andTencent. Later in the same year, Softbank
Vision Fund invested $2.5 billion.
The success story of Flipkart continued in 2018 and now it has been
acquired by retail giantWalmart by selling 77 percent of its stakes at
$16 billion.

10. FLIPKART JOURNEY

11. CURRENT SCENARIO
 Binny Bansal, the Chief Executive Officer and co-founder
of Indian e-commerce giant Flipkart has resigned with
immediate effect
 Talking about the reason for this resignation, a Walmart
spokesperson said: “Binny’s decision follows an
independent investigation done on behalf of Flipkart and
Walmart into an allegation of serious personal
misconduct… He strongly denies the allegation
 Kalyan Krishnamurthy, who heads the company’s main
Flipkart e-commerce operation, would act as the new CEO

12. COMPETITORS

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5
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15
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25
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35
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50
2015 2016 2017 2018
AXISTITLE
AXIS TITLE
MARKET SHARE IN PERCENTAGE
FLIPKART AMAZON

15. FLIPKART SUCCESS MANTRA
 Great shopping experience
 Easy to use because of SEO
 Cash on delivery –There by encouraging students people
with no credit card
 Excellent customer service
 Catchy taglines and advertising –Bookstore at your door
The store at your door
Jo dikhta hai wahi bikta hai
No kidding no worries
Shopping ka naya address

16. USP /FEATURE OF FLIPKART
 1.Big Billion Days offer
 2.Flipkart pay later
 3.flipkart plus