Direct mail is a powerful marketing tool - and research results support our claim. Wondering what to include in your campaign? We came up with five ideas. Check them out here

1. Take advantage of the power of direct mail
5 IDEAS OF WHAT TO INCLUDE IN YOUR CAMPAIGN
boost
your digital
strategy
with print

2. #PogoPrint pogoprint.ie
DIRECT MAIL IS A POWERFUL MARKETING TOOL
Receiving a physical card with your name and address on it
generates a feeling that digital channels can’t match. Direct mail is
personal – and can bring very positive business results too.
We are not the only ones saying that...

3. #PogoPrint pogoprint.ie
RESEARCH RESULTS SHOW THAT...

4. #PogoPrint pogoprint.ie
RESEARCH RESULTS SHOW THAT...

5. #PogoPrint pogoprint.ie
RESEARCH RESULTS SHOW THAT...

6. WHAT TO INCLUDE IN YOUR
CAMPAIGN?
There’s no doubt about the potential of a direct mail campaign.
But are you unsure about what to send to your contacts?
See some of our ideas here.

7. #PogoPrint pogoprint.ie
THANK THE RECIPIENTS FOR THEIR
CUSTOM
Recognising the support your customers, partners and suppliers
provided during the year will make them feel appreciated.
This positive feeling towards your brand and business can give you
a great advantage over your competitors.
1

8. #PogoPrint pogoprint.ie
We are sure there are lots going on, including plenty of
achievements.
Why not pick one or two key milestones and share them with your
contacts? This will create a stronger connection with your brand,
which could turn into long-term loyalty.
2 SHARE SOMETHING POSITIVE THAT
HAPPENED IN YOUR BUSINESS

9. #PogoPrint pogoprint.ie
A great way to make your contacts feel like they are a part of your
business is by giving them an insight for what’s in the pipeline.
Besides showing you have great plans ahead, it will make them
feel special to be hand-picked to know something no one else
does.
3 SHARE SOMETHING EXCITING TO LOOK
FORWARD TO

10. #PogoPrint pogoprint.ie
Why not try to push sales one more time?
An exclusive offer or discount can give customers the motivation
needed to place an order.
4 ADD AN EXCLUSIVE OFFER/ DISCOUNT

11. #PogoPrint pogoprint.ie
Don’t forget to tell your recipients what you would like them to do
after receiving the direct mail. It could be a visit to your website, a
call to book a demo, or a post on social media with a suggested
hashtag. Whatever it is, a clear call to action will increase the
chances of success for your postal print.
5 ADD A CALL TO ACTION

12. #PogoPrint pogoprint.ie
Pogo is all about print.
Pogo offers premium print on a wide range of products,
including invitations. Well, we call them invitations, but
they could be anything you want, from ‘thank you’ notes to
‘holiday wishes’ cards.
Printed on quality paper, silk or recycled, using state-of-the-
art machinery, our invitations can be single or double-sided
with optional lamination and a blank envelope is always
included.
Visit our website:
pogoprint.ie