This slideshare works in conjunction with the Published Author Network presentation of Creating eBook Bestsellers, offered at RWA 2015.

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2. Creating Romance eBook Bestsellers: Marketing
Tips & Tricks for Authors

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OurPanel
• Mark LeFebvre – Kobo, Director, Self-Publishing Author Relations
• Tobly McSmith - Harper Collins, Manager of Digital Sales
• Kristina Radke - NetGalley, Publisher Liaison and Communications Manager
• Moderator: Kelly Peterson - INscribe Digital, Director of Client Services
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HowdoweCreateBestsellers?
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Barnes&NobleCarousel
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iBooksBestsellers:inSidebarsandDisplay
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AmazonBestsellers:HighlyFeatured
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KoboTopTitles
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NetGalley:MostRequestedTitlesGetPrimePlacement
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10. Pre-orders

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We’veknownforalongtimepre-ordersdrivesales
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iBooksgivespre-ordersgreatplacement
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AmazonPre-ordersBecomeBestsellersBeforeRelease
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KoboFeaturesDozensofPre-orders
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15. NetGalleyGeneratesPre-Pub
Feedback
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16. General Merchandising

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iBookNewReleases
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KoboTopNewReleases
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KoboHeroesandBanners
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KoboCategoryPage Placement
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Barnes&NoblePromotions
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iBooks SeasonalPromotions
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AmazonSeasonal Promotions
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NetGalley CategoryPlacement
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IntroducingReaderstoTitlesDirectlythroughemail
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26. eBook Price Promotions

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AmazonKindleDailyDeal
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Barnes&NobleDailyFind
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KoboDailyDeal
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KoboEmails
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AppleDiscountMerchandisingHighlyVisible
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32. Free eBooks

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AppleDiscoveraNewAuthor
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AmazonFreeBestseller
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KoboDevotedtoFreeFirstinSeries
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CategoryDisplayswithEditorialPicks
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37. Experiments in
Reaching Customers

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AmazonRecommendations
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KoboRecommendations
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40. NetGalleyInteractswithReadersandPublishers
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RetailerSpecificBuyLinks
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Resources
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• Seven Keys to Publisher Success: Case Studies from Innovative Publishers and
Authorshttp://www.inscribedigital.com/seven-keys-to-digital-publishing-success-case-studies-from-
innovative-publishers-and-authors/
• Leveraging Retailer Strengths:
http://www.inscribedigital.com/2013/12/leverage-retailer-strengths-to-sell-more/
• 7 Tips for Pricing Your eBook:
http://www.inscribedigital.com/7-tips-for-pricing-your-ebook/
• Selling More of Your Series: http://kobowritinglife.com/2015/01/29/selling-more-of-your-series-books-on-kobo-
11/
• How to Price Your eBook to Sell: http://www.bookdaily.com/authorresource/blog/post/1507659
• Why Content Still Rules:
http://www.forbes.com/sites/stevenbertoni/2014/05/19/book-boss-jane-friedman-talks-tech-ebooks-and-why-content-still-rules/

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