PlaceTech Trend Talk Nordics - Adam Malik, head of business development, Equiem

1. Great Expectations:
Satisfying Occupiers in
the Age of the Millenial

2. “Addressing millennials’ working preferences will
become key to businesses prosperity”
Cushman & Wakefield’s Nordic Offices Preview of the Future

3. Tenant expectations
have changed.
Ticking the traditional boxes...
...is no longer enough.
Floor Location Natural Light Concierge Security
Transport Internet Speed Parking Energy

4. Tenants want amenities,
services and experiences.
“81% of occupiers perceive amenities as
integral to the employee experience, and
engage landlords and other service
providers to enhance these offerings.”
CBRE Occupier Survey
North America

5. Before NowVS
The changing landscape

6. 1.
Offices as places to
recruit people
6
2.
Offices as places to
serve people
3.
Offices as places to
connect people

7. “Choice, flexibility, and
experiences at work are
now more important to
millennials than all other
factors – including
salary”
Trend 1: Place to
recruit

8. Trend 2: Place to
serve

9. Trend 3: Place to
connect

10. Real Estate is no
longer just B2B.
It is now B2C.
10

11. 11

12. 12

13. How is this impacting you?
Concerned about attracting &
retaining occupiers
Struggling to connect with
everyone
Unsure how to create a
compelling experience
13

14. Cue lightbulb moment
for real estate...
14

15. Equiem App 2.0
Beta Version
● Completely Redesigned
● Enhanced User Experience
● White-Labeled
● Upgraded News & Events
● Full Transactions Platform
Food & Beverage
Deals
Services
Tickets
Space Bookings
Facility Bookings
● Vendor Management
● Building Information

16. 16
“Before implementing Equiem,
it was impossible to
communicate with the entire
community. Knowing what
they really wanted and needed
was incredibly difficult.”
Lorenz Grollo
Co-owner
Rialto

17. 17
“We now have over 90% of Rialto's occupants
connected to the Equiem Portal. By communicating
with each individual we've seen events attendance,
retail revenue and online engagement improve
dramatically.”
Tania Kelly
Head of Customer Service
Rialto

18. 130+ buildings, 57M sqft, 8,900+ companies and
135,000+ users
680 George Street
Sydney, Australia
5 Houston Center
Houston, TX, USA
88 Wood Street
London, UK
126 Philip Street
Sydney, Australia
Emporium
Mel, Australia
MLC Center
Sydney, Australia
161 Collins St
Mel, Australia
The Heights
Surrey, UK

19. “Bringing Equiem on board at
Nomad Tower enables us to deliver
the amenities, events and
experiences that modern tenants
now expect at leading workplaces.”
Craig Panzirer, Senior Vice-President, Director of
Leasing at Global Holdings Group

20. “The service at Rialto has far
exceeded my expectations and
standards as a workplace - I didn’t
expect things such as the Portal
and facilities, the basement level
change rooms / showers. I'm
always amazed at all the little
events and campaigns and spoils
being done for us as tenants.”
Bank of Melbourne, Rialto

21. “The presence of Equiem at IQL
brings very positive influence in
both my working life and personal
life. I have gradually lost weight in
just two months which I failed to
do so for years. In short, I feel
healthier physically and mentally
after I have been working in IQL”
Platform User, IQL

22. What would be the implication if you left here
today and made no changes whatsoever?
22

23. Thank you
Adam Malik
Head of Business Development - Europe
“Build the community your tenants won’t want to leave.”
adam.malik@getequiem.com
Getequiem.com
@Equiemuk