This document discusses WeWork and the opportunities it sees in the Nordic real estate market. Some key points: - WeWork is a major provider of shared workspace and community for young professionals, startups, and enterprises. It has over 400,000 members in over 1,800 buildings globally. - WeWork sees opportunities to partner with real estate owners and developers in the Nordic region to generate higher rents and property values by expanding their tenant base and bringing new activity and residents to neighborhoods. - A partnership with WeWork can benefit owners through rent premiums of up to 25% as well as mitigating risk, while benefiting the community through job and economic growth.

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2. Make a life,
not just a living
Young professionals
organization /
PropTech initiative
Henrik Botten Taubøll
Director Real Estate Nordics, Baltics
& Netherlands
Henrik.bottentauboll@wework.com
Real Estate team -
Tier 1 law firm
Norway

3. 51%
of the global
workforce will
be millennials
by 2020.
Source: SAP
70%
of the Earth’s
population will
live in cities by
2050
Source: UN World
Urbanization Project
$64T
of GDP in 2025,
more than 60%
of global GDP,
will be
generated by
600 cities.
Source: McKinsey Global
Institute
57.3M
independent
workers and
entrepreneurs
currently work
in America
that’s 36% of
the workforce.
Source: Freelancers Union
Freelancing in America Study
5M+
American
companies
were launched
in 2014 alone.
Source: SBA
1/3
of the American
workforce and up to
800 million people
globally may need to
find work in new
occupations by 2030
as a result of
disruption from
automation.
Source: McKinsey Global Institute
Massive change is coming

4. 85% of employees are
not engaged in their
job
SOURCE: GALLUP SOURCE: GLOBAL RECRUITING
TRENDS, LINKEDIN
SOURCE: PWC SOURCE: LEESMAN
INDEX
ENGAGEMENT TALENT PRODUCTIVITY
57% of talent recruiters
cited competition for
talent as their top
challenge
47% of respondents agree
that their workplace does
not allow them to work
productively
FORECASTING
61% of executives are
unable to predict labor
costs three years from
now
Challenges all businesses face

5. 1. What is WeWork?
1. PropTech + WeWork?
1. Scaling into Northern-Europe?
WeWork in 15 minutes

6. OUR MISSION:
Create a world where people work to
make a life, not just a living.

7. IMAGINE

9. © 2018 WeWork. Confidential & Proprietary.

10. We can bring the space to life
© 2018 WeWork. Confidential & Proprietary.

11. EXPERIENCE THROUGH THE
CURATION OF COMMUNITIES
A HUMAN TOUCH
Crafting surprise, delight
and support where it
matters most to create a
place where employees
want to come
INTERACTIONS
THAT MATTER
Intentional and frequent
interactions designed to
reflect your values and
build your community
STREAMLINED
OPERATIONS
Automating the basics so
we can elevate the
experience.
DYNAMIC
ENVIRONMENT
Activating an aware,
empathetic and
responsive space that
promotes productivity and
supports individual
preferences and team
workflows
1 2 3 4

12. 400,000+
members
1,800+
enterprise members
410
buildings
1.8M+
sq ft of space added
per month
28
countries
22M+
sq ft of space leased
globally
78
cities
50,000+
member companies
3,000
veterans & refugees to
be hired in the next
5 years
30,000+
community events
annually
Global
Community

13. ● 30% Enterprise members
Enterprise
members grew by
210% from July
‘17 to July ‘18
● 30% of Fortune 500
● 65% Startups & Scaleups
● 5% Freelancers
Who are Wework’s members?

14. Neighborhoods and cities

15. What can you do when you have the
world’s largest data set on the
world’s largest asset class?
Back to proptech

16. Performance: human vs. computer

17. Data-driven design and services

18. WILL STAIRS INFLUENCE
SOCIAL NETWORKS?

19. VERTICAL CONNECTIVITY INCREASED
THE NUMBER OF FRIENDSHIPS BY 1.5X
KITCHEN MOST COMMON SOCIAL
SPACE FOR 38% OF INDIVIDUALS

20. Global approach, culturally tuned
Meetings in…
_ China tend to be larger in size
and run longer
_ Brazil are often more casual
and impromptu
_ Argentina are often drawn out
across many meetings that tend
to go over their allotted time

21. SPACE OPERATIONS COMMUNITY
DEDICATED COMMUNITY TEAM
• Community Management Team
• Guest Check-In / Registration
• Delivery Acceptance / Notification
EVENTS
• Internal & External Events
• Health and Wellness Initiatives
• Guest Speakers
BASE BUILDING
• Utilities
• Property Insurance
• HVAC Maintenance
• Exterior Window Cleaning
• Elevator Maintenance
• Fire Alarm Testing and Maintenance
• Base Building System Maintenance
• Pest Extermination
CLEANING
• Nightly trash removal from offices,
conference rooms, and common areas
• Daily upkeep of bathrooms, pantries,
conference rooms, and common areas
• Deep clean of offices on a weekly basis
• Post-event cleaning
MAIL & PACKAGE HANDLING
• Incoming and Outgoing Mail Service
• Mail and Package Sorting & Delivery
• Package Notifications
SECURITY
• Guest Management / Keycard Access
• Security Guards & Video Surveillance
• Fire & Safety Personnel
• Keycard Activation and Deactivation
COMMUNITY & BENEFITS
• Access to 125,000+ global WeWork
members
• Exclusive WeWork partnerships,
discounts, rewards, and more
MEET
• Conference Rooms
• Meeting Booths & Nooks
• Phone Booths & Phones
• Classrooms
• A/V Capability
• White Boards & Dry Erase Markers
• Furniture and Equipment
PRODUCTIVITY
• High-Speed Wifi
• Printers & Copiers
• Paper & Pens
• Stapler
FOOD & BEVERAGE
• Coffee, Tea, Craft Beer
• Fresh Fruit Water
• Milk / Sweeteners
• Cups, Mugs, & More
• Paper Shredding
• Tape & Paperclips
• Sticky Notes
• Envelopes
WORK
• Beautiful, Turn-key Office Space
• Open Desk & Private Office Layouts
• Desks & Office Chairs
• Filing Cabinets
• Lighting
• Privacy Vinyl
LOUNGE
• Kitchen & Pantry
• Espresso Bar
• Couches & Coffee Tables
• Honesty / F&B Market
• Wellness Rooms
• Quiet / Game Rooms
OPERATE
• Cleaning / Janitor Storage
• IT / Server Storage
• Bike & Trash Rooms
Consumption based model

22. A partnership
with WeWork
can add value
to owners and
developers
22
TENANT
WeWork can help generate as much as 25 percent in
rent premiums for building owners.
PARTNER
In New York City, WeWork connects 18,000 small
business owners with premium office space and
mitigates risk for building owners.
NEIGHBOUR
WeWork members are 38% more likely to live within 15
minutes of work than the national average, bringing
24/7 activity and greater spending to these
neighborhoods.

23. WeWork
contributes
towards
higher real
estate values
50-120%
In select buildings
that sold after
WeWork moved in,
there was a 50-120
percent increase in
sale price.

25. TENANT | PARTNER | NEIGHBOR
Higher property valuesHigher rents
Expanding the market New residents
New jobs
New retailers

26. WeWork + the Nordics =

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