Through one unified platform Syndy redefines the way leading Retailers manage incoming data from Brands and third-party data sources, structure data according to existing taxonomies, receive content by private API, track Brand activity and communicate with Brands to ensure a flawless content exchange.

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Receive Product Content
b y S y n d y
P i e t e r v a n H e r p e n | C E O & F o u n d e r

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CEO & Founder
Pieter van Herpen
+10 years
FMCG including
Procter & Gamble
CTO & Co-Founder
Rogier Pennink
+15 years
Software
Development
2
Founded in 2010, Syndy radically simplifies
how Retailers collect product content from
Brands. Through one unified platform we
redefine the way leading Retailers like Makro
manage incoming data from Brands and third-
party data sources, structure data according to
existing taxonomies, receive content by private
API, track Brand activity and communicate with
Brands to ensure a flawless content exchange.
We’re Simplifying
how Brands and
Retailers exchange
product content.

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of Retailers say access to
the right e-Commerce
product content is a key
challenge
90% 73% 87% 98%
of Retailers indicate e-
Commerce product
content strategy to be a
top-tier priority
of Consumers rate
content as extremely or
very important when
deciding to buy
of Consumers have been
dissuaded from buying
online due to missing or
incorrect content
Online retail to be $4TR global market by 2020

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RETAILERSINTERNAL SYSTEMSEXTERNAL SYSTEMS
High costs
adding missing
content
Logistics
R&D
Example case:
The Netherlands
Suppliers
Using Excels
BrandBank
XML
Icecat
by API
Icecat
XML
ERP/MDMGS1
PIM
DAM
GS1 Data
Omni-
channel
Commercial
content
Digital
Assets
Marketing
Sales
E-Commerce
Legal
Cat. Man.
Commercial
content
Digital
Assets
Commercial
content
Digital
Assets
Commercial
content
Digital
Assets
Long lead
times to update
content across
omni-channelComplex
injection
of multiple content
sources
Poor supplier
engagement
to sharing content
SystemType of content Manual process Automated process
Product Content Flow Brand > Retailer

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RETAILERSINTERNAL SYSTEMSEXTERNAL SYSTEMS
Logistics
R&D
Example case:
The Netherlands
ERP/MDMGS1
PIM
DAM
GS1 Data
Omni-
channel
Commercial
content
Digital
Assets
Marketing
Sales
E-Commerce
Legal
Cat. Man.
Commercial
content
Digital
Assets
Commercial
content
Digital
Assets
Commercial
content
Digital
Assets
SystemType of content Manual process Automated process
Middleware platform
technology
Suppliers
using Syndy
BrandBank
XML
Icecat
by API
Icecat
XML
Syndy solves this for Retailers

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Syndy’s Content Sourcing platform helps Retailers to
quickly source content from any Supplier, and third-party,
and makes content & digital assets readily available for
omni-channel use
100% retailer-
specific content
sourcing for web,
mobile and in-store
Fast Supplier
activation and
high retention due
to strong benefits
for Suppliers
Connect to
existing data
sources like ERP/
PIM/DAM or
BrandBank, GS1,
Icecat etc.
Full-service support
including custom
development,
consulting, reporting
and trainings.
Easy-to-use
middleware
technology
designed for Retailer
and Supplier
collaboration

7. One unified platform
experience
To note: our Product team is constantly working on updates of Syndy’s
front-end so certain views and features may change as a result.
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Go to my.syndy.com and
login using your email
address and password
Easy Access

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Monitor and govern all
aspects of incoming
content from a single
interface.
Content Visibility
and Control
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Divide work across the
organisation by easily
inviting team members and
third-party vendors to your
Syndy account.
Team Work
10

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Connect to any data source with
pre-built connectors for
applications, SOAP or Rest APIs,
and content syndication
networks, or build custom
connectors
Third Party
Connectivity

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http://www.website.com
http://www.website.com
Retailers can invite all their suppliers to upload the right
content onto Syndy. As easy as Dropbox.
Supplier Activation Campaigns

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Retailers can use
Syndy’s PIM & DAM
to easily manage all
incoming product
content and digital
assets, overwrite
Supplier content and
enrich content based
on Retailer needs.
Powerful
Content
Management
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Send messages to retailers,
or your team members, or
any other user on Syndy.
Collaboration
and Messaging
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Retailers gets private API(s) to extract content from Syndy according
to retailer-specific taxonomies and omni-channel needs.
API-let Connectivity
Receive data
according to retailer-
specific taxonomies
Send or pull content
from other sources
(PIM/DAM/ERP/MDM)
Direct access to
trusted content from
the source
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Retailers may also request output by Excel, CSV or XML

16. Alternative: setup by Excel under 2 weeks
Connect data sources
API Output
Invite Suppliers
Add Taxonomy
Add Assortment
Live
Enrichment by Suppliers
MDM/ERP Connect Integrations & Outputs Content Enrichment
3-4 weeks 4-5 weeks 2-4 weeks
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Setup by API to live within 2-3 months

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Reporting
Custom reports on
data
completeness,
supplier activity
and platform
usage
Consulting
Consulting and
trainings from
Syndy on best-in-
class practises
Integrations
Technical
integrations by
API, XML, JSON
with ERPs, PIM,
DAM or third-party
solutions
Development
Custom platform
development
including feature
requests an
roadmap
prioritisation
Creation
Content creation
services including
photography, data
capture and
copywriting
Backed by Full Service Support

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Need help? Syndy’s Customer Success
team is here to help you succeed.
Awesome Customer
Support
Chat : every working day from 9:00 - 18:00
Phone : every working day from 9:00 - 18:00
+31 (0) 20 89 43 110
E-mail : support@syndy.com

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Case: COOP Supermarkten

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Thank You
We are proud to be working with some of the most
forward-thinking companies in retail.