Find out what Syndy.com is all about for Brands. See why leading global players like Unilever, Philips and FrieslandCampina use Syndy to deliver retailer-specific and optimised product content content to local retailers across any of their key markets.
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CEO & Founder
Pieter van Herpen
+12 years
FMCG including
Procter & Gamble
CTO & Co-Founder
Rogier Pennink
+15 years
Software
Development
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Founded in 2010, Syndy radically simplifies
how Brands send product content to Retailers.
Through one unified platform we redefine the
way global companies like Unilever and Philips
create retailer-specific templates, track content
downloads, establish API connections,
communicate with retailers and manage
content for E-Commerce use.
We’re Simplifying
how Brands and
Retailers exchange
product content.
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of Brands say they
struggle to deliver the
right content to Retailers
and external partners
84% 63% 87% 98%
of Brands consider
their global product
content strategy a
tier 1 priority
of consumers rate
content as extremely or
very important when
deciding to buy
of consumers have been
dissuaded from buying
online due to missing or
incorrect content
Online retail to be $4TR global market by 2020
4. BRAND INTERNAL SYSTEMS EXTERNAL SYSTEMS
Logistics
R&D ERP/MDM
Master
Data GS1
BrandBank
Retailer Network
Clavis Insights
Using Excel
Retailers
Using Excels
Mads (agency)
Using Excel
Brand Website
By API
PIM
Marketing
Sales
E-Commerce
Legal
GS1
Data
Checks
Example case:
The Netherlands
Commercial
content
Digital
Assets
Time
consuming
manually sharing
and managing
content
No centralised
system
for content
delivery
SystemType of content Manual process Automated process
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Product Content Flow Brand > Retailer
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BRAND INTERNAL SYSTEMS EXTERNAL SYSTEMS
Logistics
R&D ERP/MDM
Master
Data GS1
BrandBank
Retailer Network
Clavis Insights
Using Excel
Retailers
Using Excels
Mads (agency)
Using Excel
Brand Website
By API
Syndy
Retailer Network
PIM
Marketing
Sales
E-Commerce
Legal
GS1
Data
Checks
Example case:
The Netherlands
Commercial
content
Digital
Assets
SystemType of content Manual process Automated process
Middleware technology
Syndy solves this for Brands
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Syndy’s Enterprise Content Distribution
platform ensures easy delivery of the right content
& digital assets to any Retailer, in any market, for
omni-channel experiences.
Delivery of the
right content to
any retailer by API
or custom-export
Optimise content
per channel for
maximum online
conversion
Connect to existing
data source like
ERP/PIM/DAM or
synchronisation
networks like GS1
Full-service support
including custom
development,
consulting, reporting
and trainings.
Easy content and
digital asset
management
using Syndy PIM
& DAM
7. One unified platform
experience01
To note: our Product team is constantly working on updates of Syndy’s
front-end so certain views and features may change as a result.
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Monitor and govern all
aspects of your content
from a single interface.
Content Visibility
and Control
Select from various
FILTERS to segment
your search
Click on a product, or SEARCH
for specific products on name,
brand, EAN, MRDR.
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Invite team members, or
media agency members, to
get access to your Syndy
account and set admin
roles.
Team Work
10
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See which retailers are
connected to each product. Click
on a retailer to upload retailer-
specific content.
View Connected
Retailers per SKU
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After clicking on a retailer,
add all missing content.
Optimise Content
per Retailer
Select content will enter
Syndy automatically due to
PIM / ERP / 3P integrations
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Ensure all products have a
100% content completion
score so retailers get
optimised content.
Get to 100%
Completion
To note: check syndy.com/faq
to understand how completion
scores are calculated.
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Content is either
shared by real-time
API connection or by
Brands creating
retailer-specific
Exports and sending
them to Retailers.
Send by API or
Export
Click on EXPORTS to start creating exports.
See the connection
TYPE for each
retailer:;API or Export
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Retailers gets private API(s) to extract content from Syndy according
to retailer-specific taxonomies and omni-channel needs.
API-let Retailer Connectivity
Receive data
according to retailer-
specific taxonomies
Send or pull content
from other sources
(PIM/DAM/ERP/MDM)
Direct access to
trusted content, from
Brands
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Content is free of charge and Retailers can also request content by Excel, CSV or XML
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Follow the easy 3-
step process:
Create Retailer-Specific
Exports Select
Retailer
Select
Range
Send by
Email
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Click on ‘View Report’ to
show if and when retailers
download the export.
Track Downloads
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Information Technology Architecture
Internal content flow: from single database product management to multi-database content publishing.
PIM DAMERPMDM
Enterprise
Resource
Planning: content
management
system for
planning,
purchasing,
inventory, sales,
marketing, finance
and HR.
Master Data
Management: set
of identifiers and
attributes that
describes the core
entities of the
enterprise like
suppliers, product
and hierarchy.
Product
Information
Management:
enrichment of
product portfolio
based on textual
information like
descriptions,
claims and values.
Typically also
stores images.
Digital Asset
Management:
storage and
organising of
media files like
photos, music,
videos, animations,
podcasts and other
multimedia
content.
Product Content
Publishing:
organising and
delivery of product
information and
digital asset files
according to
retailer and/or
third-party data
models.
“Setting up
the internal data
model”
“Optimising internal
data model for
operations”
“Enriching internal
data model with
product-specific
content”
“Enriching internal
data model with
media per product/
brand/channel”
“Converting internal
data model to third-
party needs”
Syndy supports full Product Information Management (PIM) and Digital Asset Management (DAM) capabilities.
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Reporting
Custom reports on
data
completeness,
supplier activity
and platform
usage
Consulting
Consulting and
trainings from
Syndy on best-in-
class practises
Integrations
Technical
integrations by
API, XML, JSON
with ERPs, PIM,
DAM or third-party
solutions
Development
Custom platform
development
including feature
requests an
roadmap
prioritisation
Creation
Content creation
services including
photography, data
capture and
copywriting
Backed by Full Service Support
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Need help? Syndy’s Customer Success
team is here to help you succeed!
Customer Support
Chat : every working day from 9:00 - 18:00
Phone : every working day from 9:00 - 18:00
+31 (0) 20 89 43 110
E-mail : support@syndy.com
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Thank You
We are proud to work with some of the most
forward-thinking companies in retail
