1. Pierre-Emmanuel Barral
Montfleury, Kinshasa 38 years old
Democratic Republic of Congo French
Tel : (+243) 8 17 12 28 65 married, 2 children
Pebarral@hotmail.com driver’s license
COMPETENCIES
• P&L management
• Business planning
• Operation management : supervision of the entire chain of ordering, warehousing, distribution and retail
• Multi cultural team management
• Sales and brand management
• Product creation from A to Z
• AC Nielsen retail audit analysis
PROFESSIONAL EXPERIENCES
2 years 7 months
Since April 213
Dem. Rep. Of Congo
Business Development Manager
BELTEXCO – Rawji Group
Leading FMCG distribution company in Congo (DRC)
Exclusive distributor for Colgate, Danone, La vache qui rit, SC Johnson, Johnson
and Johnson, Sumol Compal, Bledina
- 14 direct reports including marketing team, national sales manager, head of
logistics, head of supply chain
- Responsible for all operations across the 10 branches covering the full Congo DRC
- Responsible for the distribution strategy, marketing and sales of all brands and
products
- Responsible for the sourcing of private labels – Sial, Anuga, Gulf Food, Guanzhou
fair, Jakarta trade expo
- Reporting to board of directors
5 years 1 month
Feb 2008 – Mar 2013
Saudi Arabia
ARROW FOOD Distribution – turnover 500 million euros in the Middle-East
Leading FMCG distribution co. in Saudi Arabia : La Vache qui rit, Kiri, Henkel,
Evian, Volvic, Elle & Vire, Bic, Panzani, Regilait, Nespresso
Managed a portfolio of international brands with full autonomy :
- Yearly portfolio turnover : 30 million euros
- Annual marketing budget managed : 2 million euros
Oct. 2010 - Mar 2013 Main responsibilities :
- Full responsibility on brand P&L, pipeline and forecasts
- Negotiation of volumes and marketing spending with suppliers
- AC Nielsen retail audit analysis and research
- Distribution gap analysis, trade marketing, POSM development,
sampling/tasting activities
Business development achievements :
- Langnese honey : + 40% growth in 2011 vs 2010, currently achieving
+35% in 2012 vs 2011 with a growing 40% value share in key accounts
- Biophar honey : re-launch of the brand with a focus on distribution gaps in
the lower trade - currently achieving +100 % growth in 2012 vs 2011
- Bonne Maman jam (Andros) : turned the weakening brand (-10% year to

2. year) into a profitable and growing one (+20% in 2011)
- Dr Oetker frozen pizzas : currently achieving +70% vs 2011
- Dr Oetker baking and cooking aids and decoration : currently working
on the business plan for the launch from scratch of the range (65 SKU’s)
- Libbys canned fruits and vegetables (since February 2012) : negotiated a
new price structure benchmarked on competitors’ prices to trade,
promotional intensity and distribution. +50% growth YTD
- Libbys juices : re-launch of glass bottles in traditional trade and currently
working on the launch from scratch of the Tetrapak in modern trade
- Panzani pastas : currently achieving 80% growth vs last year
From February 2008 till
December 2011
National sales and marketing manager – Baby-food division, 500 000
euros marketing budget
- Full responsibility on the management of the profit center : P & L,
operations, team of 25 persons
- Launch from scratch of Francelait brand in Saudi Arabia (Regilait)
- Organization of symposium on infant nutrition with world renown
professors of pediatrics
- Market exit strategy for Nursie baby milk (Bledina-Danone)
1 year 4 months
March 2006 – July 2007
Cameroon
National Sales manager – annual turnover : 10 million euros
SMALTO, group Fokou – paint industry and paint distribution – ISO 9001v2000
certified company - Distributor for BASF et AKZO NOBEL products in Cameroon
- Management of sales team (25 persons)
- Coordination of a network of 6 agencies throughout Cameroon
- Business development : Texaco, Alucam, Orange telecom, Total E&P
2 years
May 2003- May 2005
Cameroon
Communication manager
French Cultural Center in Yaoundé – Cameroon
- Management of press relations (Tv, radios, newspapers)
- Partnerships with Coca-Cola and Orange for national events
1 year 6 months
Nov. 2001 – April 2003
France
CEO-founder
www.neovent.fr (turnover in 2003 : 300 000 euros)
- Creation of the company
- Business development : B2B sales of events
EDUCATIONAL BACKGROUND
1997-2001 Ecole Supérieure de Commerce de Paris (ESCP-EAP) – ESCP Europe
Top 3 French business schools – Top 3 of the annual Financial Times ranking for the
Master in Management programme for the past six years
23-24 April 2011
7-8 May 2011
AC Nielsen Category Management practice workshop
AC Nielsen “Driving performance through Retail audit analysis” workshop
1995-1997 Preparatory school to commercial studies at lycée Carnot in Paris
June 1995 Scientific baccalaureat
Languages French mother tongue
English fluent
German fluent
Arabic basics
Computer skills High level Excel proficiency (sophisticated business models and simulations)

3. Adobe suite : Photoshop, Illustrator, Xpress
OTHER ACTIVITIES
June 2002 National Music School of Cachan
- Silver medal in Jazz Guitar
September 2000 Sydney 2000 Olympic games
- Recruitment of musicians for the CNOSF (French National Olympic
Committee for sports)
- Guitar player for the Club France
1999 Publication of the research memory Musique, Société et Politique en Jamaïque in
Cahiers de la recherche ESCP (prized by Thomson Multimédia)