1. 3. What kind of media institution might
distribute your media product and why?

2. • The media institution that publishes Kerrang!
Is Bauer Media. Other rock magazines such as
‘Metal Hammer’ and ‘Classic Rock’ are
published by Future. Both Future Publishing
and Bauer Media have many contacts with a
lot of famous rock and metal musicians, more
so than other distributors, so my magazine
would be popular on their market.
Future
Publishi
ng
Bauer
Media

3. • However, Bauer Media mainly distributes much
more mainstream media and gossip mags such as
‘Heat’ or ‘more!’. Future Publishing is more likely to
distribute my magazine because they are more
focused on music, and although they already publish
rock magazines, they don’t have one like ‘Kirring!’
which is aimed at a younger audience. By
distributing ‘Kirring!’, Future could significantly
expand their number of consumers as it is branching
out to a different audience. Bauer media already
publishes ‘Kerrang!’ so they don’t need another teen
rock magazine.