1. La Sœur Homestay
Ad: 202/99 Xo Viet Nghe Tinh Street, Da Lat, Vietnam
Tel: 0393424148
2. Problems
Hotels are mainly built in the city center, so they are very crowded,
noisy, and polluted.
Homestays often have to live with the owner and share a kitchen
or toilet, so there is no private space, and not create comfort.
Price is very expensive if there are cafes and restaurants on-site
such as five-star hotels.
3. The Utopia
A place to be separated from the polluted city out there and
surrounded by mountains, rivers, and streams that bring the
fresh, cool, and extremely relaxing air.
A separate resort room, with a private kitchen and toilet
creates a comfortable feeling, suitable to chill and relax after a
long working day in the city.
The campus has a spacious garden with a restaurant and cafe
that can make BBQ parties. Aquariums, pets for animal lovers.
Many special check-in photo locations.
A mobile app to communicate and send requests 24/7.
Affordable price.
5. Milestones
second
step
third
step
- Research and Development process.
- Building up project idea.
- Minimum Variable Product: Rent and repair in advance for 2 rooms.
- Expanded from 2 rooms to 5 rooms with separate rooms.
- Officially put into operation: set up a website, Facebook, Instagram, create mobile app, run ads, hire
KOL to advertise, cooperate with booking sites ...
- Apply Lean Startup, A/B testing in customer development, set up Marketing and Sale funnel, Scrum
process every month, Inbound and Outbound to create new clients.
- Open a restaurant and a cafe on the homestay campus.
- Open more baking activities every Monday and Wednesday for customers to increase the number of
guests on weekdays.
- Offer activities such as planting trees and giving gifts with guest names to create a signature for the
homestay.
first
step
6. Target Audience
People who live in big cities with many tall buildings,
traffic jams, dust, and away from nature.
People who work with high intensity and pressure, and are
always busy, do not have time to rest.
People who want to find a place where is near the nature
to relax after tired days, and looking for a warm, quiet
place to chill, or simply find inspiration in life.
Families or couples want to find private space...
In short, the target audience are those who have worked
and can earn high income, so their working life is very
pressure, need to find a place to relieve and relax, hence
they are willing to pay for mid-high/night room rates here.
7. Size the market
90M
Total Available
Market (TAM)
6.3 M
Serviceable
Available
Market (SAM)
20,000
Serviceable
Obtainable
Market (SOM)
8. Key Performance Indicator:
9,2/10
Net Promoter Score
(NPS):
measure audience
happiness and
willingness.
92%
Net Revenue Retention (NRR)
and Net Monthly Recurring
Revenue (MRR) Churn:
measure the growth of the
base revenue.
20,2%
Conversion Rate
Optimization (CRO):
increase CR from traffic
on website.
10. Competitive Advantages
1) The attentive and dedicated service: enthusiastic and friendly
staff with a mobile app to send request and communicate for help
with them 24/7. Each customer when making a reservation is
given a gift embroidered with the name (e.g towels, cotton
slippers, ...) as a souvenir. More likely, customers will take photos
and post them on social media - a way to advertise the homestay
to more people.
2) Privacy and Comfort.
3) Clean, modern, and trendy, all items in restaurants and cafes
are not made of plastic and are environmentally friendly.
4) Many interesting activities: BBQ party, making cakes at the
restaurant, there are many lovely pets on-site for guests always
have fun, plant trees to decorate the garden and put the name in
the potted plants to make memories.
5) Afforable price compared to hotels and resorts.
11. Future Roadmap
In 2021, expand to 8
private rooms and
open 1 more branch
in Sa Pa.
In 2023, expand more
branches in Da Nang,
Ha Giang, Phu Yen,
and Hoi An.
In 2022, building a
separate restaurant and
cafe of La Sœur brand
for sale and service in
provinces that do not
have homestay
operations yet.
12. CONTACT US
Facebook
La Sœur Homestay
Email
LaSœurHomestaybooking@gmail.com
Instagram
@LaSœur.Homestay
Website
www.lasœur.homestay.com.vn
Phone number
0393424148
