Hyperlocal blogging – the only answer?


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Presented at Ross Hair's Social Media Marketing Camp on July 21, 2011

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Hyperlocal blogging – the only answer?

  1. 1. Hyperlocal Blogging: The Only Answer? Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RealEstateBlogPro.com
  2. 2. What Some Experts Say <ul><li>Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level. </li></ul><ul><li>By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition. </li></ul><ul><li>Your real estate blog can not be successful unless your focus is hyper local. </li></ul>Jay Thompson @PhxREguy
  3. 3. What Jay Says <ul><li>Blogging is not essential to be successful in real estate. </li></ul><ul><li>You do not have to “go hyperlocal”. </li></ul><ul><li>There are countless ways to have a successful blog. </li></ul>Jay Thompson @PhxREguy
  4. 4. Super Secret #1 <ul><li>You know more about real estate than your reader does. </li></ul>Jay Thompson @PhxREguy
  5. 5. Why Do This? Jay Thompson @PhxREguy
  6. 6. The Most Important Things <ul><li>Define a goal for your blog </li></ul><ul><ul><li>Measure progress </li></ul></ul><ul><ul><li>Make adjustments </li></ul></ul><ul><ul><li>Rinse & Repeat </li></ul></ul><ul><li>Write </li></ul><ul><ul><li>You are not Hemingway </li></ul></ul><ul><ul><li>You are not a journalist </li></ul></ul><ul><ul><li>You are a real estate agent </li></ul></ul><ul><li>Calls to action </li></ul>Jay Thompson @PhxREguy
  7. 7. The Least Important Things <ul><li>Huge traffic </li></ul><ul><li>What other agents think </li></ul><ul><li>How pretty your blog looks </li></ul><ul><li>Comments </li></ul>Jay Thompson @PhxREguy
  8. 8. What to Write <ul><li>Write what you are passionate about. </li></ul><ul><li>Period. </li></ul>Jay Thompson @PhxREguy
  9. 9. Don’t have time for this? <ul><li>How much time are you spending on prospecting? </li></ul><ul><ul><li>Hint – it should be at least two hours a day </li></ul></ul><ul><li>Schedule posts </li></ul><ul><li>Use an editorial calendar </li></ul>Jay Thompson @PhxREguy
  10. 10. What do people like to read? Jay Thompson @PhxREguy
  11. 11. How Long Should Posts Be? Jay Thompson @PhxREguy
  12. 12. Fact vs. Opinion Jay Thompson @PhxREguy
  13. 13. Super Secret #2 <ul><li>The two most important tools in blogging: </li></ul><ul><li>Your Brain </li></ul><ul><li>Your Keyboard </li></ul>Jay Thompson @PhxREguy
  14. 14. Do This Today <ul><li>1) Develop your blog’s goal. </li></ul><ul><li>2) Write something. Anything. Publish it. </li></ul><ul><ul><li>For the love of fluffy bunnies, write for you and your readers, NOT the search engines! </li></ul></ul><ul><li>What do I do tomorrow? </li></ul><ul><li>Repeat step 2 </li></ul>Jay Thompson @PhxREguy
  15. 15. Resources <ul><li>Blog Goals: http:// realestateblogpro.com /what-is-your-goal/ </li></ul><ul><li>What to Write About: http://realestateblogpro.com/what-to-write-about-on-your-real-estate-blog/ </li></ul><ul><li>Editorial Calendar (WP plugin): http:// wordpress.org/extend/plugins/editorial -calendar/ </li></ul><ul><li>My blogging presentations: http://www.slideshare.net/PhoenixREGuy/ and http://prezi.com/qickmzpjislj/round-2-conversion-optimization-for-your-wordpress-blog/ </li></ul>Jay Thompson @PhxREguy