Top 10 WordPress Best Practices for Realtors & Real Estate WebsitesJay Thompson PhoenixRealEstateGuy.com @PhxREguyWordCamp Phoenix. February 25, 2012
#10 Define Your Goal✤ Good ✤ X home search registrations / month ✤ X newsletter subscriptions / month ✤ X% increase in Y over Z time period✤ Bad CC Licensed. matsukawa on Flickr ✤ More visitors ✤ Commission checks
#9 Forget the Design. For Now. Crappy design can be effective. CC Licensed badjonni on Flickr
#9 Forget the Design. For Now. Crappy design can be... crappy.
#9 Forget the Design. For Now. Great design can be effective.
#9 Forget the Design. For Now. Great design can be... crappy.
#8 Use an Editorial Calendar✤ http://wordpress.org/extend/plugins/editorial-calendar/✤ or Google “WordPress Editorial Calendar”
#7 Go Small, or Go Home✤ My Biggest Mistake... ✤ Being the PHOENIX Real Estate Guy
#7 Go Small, or Go Home✤ I should have done... ✤ Subdivisions, MPC’s, niche markets 366
#6 Comment and Link OUT✤ Create accounts at: ✤ Link OUT to “get discovered” ✤ Disqus ✤ To other Real Estate sites ✤ Intense Debate ✤ Including “The Competition” ✤ LiveFyre ✤ Wordpress.com ✤ Blogger
#5 Don’t Be Afraid to Fail http://www.youtube.com/watch?v=wNJGtjd00VU
#4 Write. A Lot.✤ Content is critical. ✤ Well, good content is critical... ✤ Bad content is... bad. Image CC Licensed sami73 on Flickr
#2 Test, Tweak, Retest✤ Google “WordPress A/B Testing” (or Split Testing) ✤ MaxA/B ✤ A/B Test for WordPress ✤ ✤ Headline Split Tester WordPress Split Test Optimizer ($) A/B✤ Try changing: ✤ Words, locations, colors, phrases, titles
#1 Get an Effective Home Search✤ Indexable vs. Framed✤ User friendliness✤ Multiple solutions
Real Estate Themes & Plugins✤ Plugins ✤ Themes ✤ Real Estate Chart of the Day ✤ AgentPress (StudioPress) ✤ Simple Real Estate Pack ✤ ElegantEstate (Elegant) ✤ Great Real Estate ✤ Estate (Woo Themes) ✤ Firestorm Real Estate Plugin
Jay Thompson @PhxREguy PhoenixRealEstateGuy.comCC LicensedStephan Baudy on Flickr