This is a PDF version of the talk I gave at UX Camp DC 2017. I also gave this talk to my colleagues at POLITICO as part of a Why Design Matters training workshop.

1. ON BRAI N STORMI N G
W HY D E S IG N MATTE RS

2. T H E ART O F UN L E AR N I N G
A L S O K N O W N A S …

3. human nature seeks balance

4. human nature seeks balance

5. human nature seeks structure

6. human nature seeks structure

7. human nature seeks instant gratification

8. USE R S BLAME T H E MSE LVE S
FOR UX E R R OR S
RE ALITY C HE C K O N G RATIFIC ATIO N:

9. WHAT CAN WE UN LE ARN
T O I M P R O VE T H I S E X P E R I E N C E ?

12. 2 D VS 3D
SOLUTIONS

13. I T ’ S N OT ABOUT T H I N KI N G DI FFE R E N T LY
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14. I T ’ S ABOUT T H I N KI N G
EM PATHETICALLY

15. HUMAN-CENTERED DESIGN
A L S O K N O W N A S …

17. BRAINSTORMI NG
IS EXPLOR ING

18. WE CAN’T MAK E DISC OVER IES
WITHOU T EXPLOR ING FIRST

19. RULES O F CONDUC T
1. DE FE R JUDG E ME NT
2. E NC O URAG E W ILD IDE AS
3. BUILD O N IDE AS O F O THE RS
4. S TAY FO C US E D O N TO P IC
5. O NE C O NVE RS ATIO N AT A TIME
6. BE VIS UAL
7 . G O FO R Q U A NTITY

20. DESIGN EXERCISE
YOU’ RE AN ARCH I TE CT. DRAW AN Y H OUSE OF YOUR CH OI CE .

21. CHA NGE OF PL ANS...
YOUR CLI E N T H AS A DI FFE RE N T SE N SE OF AE STH E TI CS, SPE CI FI C N E E DS,
AN D A BUDGE T R E ST R I CT I ON .

22. PS...
YOUR CLI E N T I S FROM A FAMI LY OF FOUR, H AS A DOG, AN D TH E H OUSE
N E E DS T O BE W H E E L- C H AI R AC C E SSI BLE .

23. LET’ S P LAY
THE QU ESTION GAME

25. ARE WE ASKING
THE RIGHT QUESTIONS?

26. sometimes the only way to understand and streamline things…

27. is to break things apart

28. to see what’s unique about each segment

29. to see how they fit together

30. to see how they fit together

31. H OUSE VS HOME

32. “ A N IN S IG H T FU L R E FR A M IN G O F A C O M P E T IT IV E S IT U AT IO N
C A N C RE ATE W HO LE NE W PATTE RNS O F A D VA NTA G E A ND
W E A K NE S S . THE MO S T P O W E RFU L S TRATE G IE S A RIS E
FRO M S UC H G A ME -C HA NG ING INS IG HTS . ”
- RIC HARD RE ME LT ( G O O D S TRATE G Y, B AD S TRATE G Y)

33. T H E ART O F UN L E AR N I N G
B R A IN S TO R M IN G A K A :