Dark patterns and Aggressive Persuasion
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A dark pattern is a manipulative technique to encourage a certain action online. Often dark patterns rely on the fact that we are not giving a site our full attention to slip things past us. But at other times they use manipulative techniques based on psychology to pressure us into taking the desired action.
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Dark patterns and Aggressive Persuasion
- 1. DARK PATTERNS & AGGRESSIVE PERSUASION 17th December, 2018
- 2. HELLO! I am here because I love to talk Three part Story Act 1: Set up Act 2: Confrontation Act 3: Resolution
- 3. 3
- 4. Scams don't work if the victim know what the scammer is trying to do. 4
- 6. Act 1. SET UP What & why does this topic even matter?
- 7. DARK PATTERNS Subtle interventions—colors of buttons, size of fonts, the layout of a page—manipulate users to do things they didn’t intend to do, like Subscribe Buy Delete A/c Sign Up Bundle
- 8. Triggers ➔ Aggressive Environment ➔ Focus on Numbers ➔ Grey Area ➔ Prevalent ➔ Works 8
- 10. Target Groups: Dark Pattern is designed to take advantage of two kinds of people. They are not big slices of pie but there’s money in them and that’s what this is all about. 1. Simply didn’t notice 2. Noticed after completing their participation, but too busy to do anything about it. 10
- 11. Act 2. CONFRONTATION Let's get into it by looking at different types.
- 12. TYPES OF DARK PATTERN ❏ Bait & Switch ❏ Confirmshaming ❏ Disguised Ads ❏ Forced Continuity ❏ Misdirection ❏ Roach Motel ❏ Sneak Into Basket ❏ Privacy Zuckering ❏ Friend Spam ❏ Hidden Cost
- 13. Bait & Switch Changed the close button to YES for download.
- 14. Confirmshaming
- 15. Disguised Ads
- 17. Friend Spam
- 18. Hidden Cost
- 19. Misdirection
- 21. Roach Motel Amazon example: Designed in a way so that it's easy to get in, but difficult & at times impossible to get out.
- 24. Act 3 RESOLUTION As normal users of internet, what you can do.
- 25. Public Humiliation When you see dark patterns in use in the wild, grab a screenshot and tweet it out with the hashtag #darkpatterns. Mention the company behind it to shame them a little, and retweet other #darkpatterns tweets you see. 25
- 26. 200 Billion $ Data Brokering Industry Most of the apps and social media is free. It’s free for a reason. 26
Editor's Notes
- Setting it up
- Funny thing is once you understand what it is and you begin to notice them; you’ll start to see them everywhere. Being able to spot dark patterns is the key to avoiding them
- Argument could be if you spread it more and tell the different types and plant the idea, wouldn’t more people use it.
- Argument could be if you spread it more and tell the different types and plant the idea, wouldn’t more people use it.
- 13 Million USD, 8 time to surrender email.
- Commision charge: After putting all the details credit card, Swiggy, Foodpanda. Mainly used in Price comparison commodities. By the time the hidden costs are revealed, you've already invested a great deal of effort and you're likely to feel fatigued. This is probably by design, so you'll be more willing to complete the purchase rather than have to give up and start all over again with another website.
- According to the Jetstar site, they run over 4000 flights per week - which works out as 208,000 flights per year. If every customer is caught out by this trick ($5 for a random seat), this accounts for over £1 million of profit each year.
- design is "opt out" - the purchase is made for you automatically unless you notice the checkbox and realise you need to tick it to opt out.
- Even terms and Conditions : Data selling
- Argument could be if you spread it more and tell the different types and plant the idea, wouldn’t more people use it.