1. PETER MAYCOCK
A successful, determined, innovative and results focussed Leader. A highly skilled change
manager with the ability to develop and motivate others possessing an enviable track record
in cost management,costreduction andprofitability improvement.Key strengths are strategic
vision and execution, leadership skills, drive and energy.
Key Attributes
 A highlyskilledGeneral managerwhoexcelsatman-managementbyidentifyingthe
needsandtakingthe requiredactionsthatallowspeople to grow andperform
 An achievementdrivenindividualwhodeliversresultsthroughimplementing
businessstrategiesandmanaging operational change inchallengingenvironments
 Commerciallyastute andstrongnegotiatorwithanoutstandingrecordof driving
and implementinginnovation
Owner Principal PeterMaycock ConsultingApril 2013 to date
In recenttimesIhave beenworkingparttime ona bakeryprojectinNaples,Italywithanex-
colleague of mine.Precedingthataftera recentshortperiodawayfrom work to deal withthe
bereavementof averyclose relative,withinthe secondhalf of 2015 I was on a management
advisory assignmentinthe bakeryindustryin Stratford, EastLondon forMr Bagels Ltd.
From June 2014 to March 2015, as General Manager,I ran the Sargents bakeryoperationin
Doncaster.Thiswas a longstandingbakerybusinessoperatinginfruit/mince pies categoryand
bakery tarts market.The companyhad a successful 2014 exceedingitsfinancialandoperating
targetsand at the same time I overhauleditsmanagement andoperations,recruitingand
refininganewteam,andmakingsignificantstrategicinroadswithnew large customers.
From May 2013 to May 2014, I was initially basedinSouth Wales,andlatterlyNorthernIreland,
workingat Evron/Easibake Foods.Taskedwith takingdirectcontrol of the Pontypool bakery
operations (circa£15M turnover,150 employees),totallyrestructuringthe managementteam
and the site’s priorities/objectives. Duringthe later6months,whilststill overseeingthe Wales
bakery,Ibecame much more involvedinrunningthe total groupbusiness(circa£40M turnover)
advisingthe ownersonoverall businessstructure anddirection,takingdirective actioninkey
areas, and becomingincreasinglyinvolved inthe commercial andstrategicside of the business.
InterimManaging Director Montana Bakery Oct 2012 to April 2013
Alongside the businessowner,assumedthe Leadership of this£16 millioncraftspecialitybakery
businesssupplyingmajorretailers,UKFoodserviceandsome Europeanexportbusiness. Within
6 months hadrestructuredbothoperations andmanagement- reducingcostsandincreasing
efficiency,andatthe same time launchedsome new productswithkeyUKretailersto
significantlyimprove sales.A successful period of improvedbusinessprofitability,whichnow
allowsthe ownertotake the businessfurtherforwardinamuch more co-ordinatedway.
Ginsters(Samworth Brothers) Head of VansalesApril 2010 – Sept 2012
Headingupthe Vansalesdivision of Ginsters,the leading,brandedsavourypie,pasty&
sandwichcompanyinthe UK. Thisinvolveslookingafteracomplex andcomplicatedbusiness
witha salesforce of some 250 managersand staff witha salesturnoveraround£55 million.

2. East MidlandsFoodand Drink iNetInnovation Director 2009 – April 2010
Personallytaskedtolinktogetherthe publicsector,withthe academiccommunityof
universities/highereducation,tothe foodanddrinkcompanieswithinthe region.Major
challengesweretoencourage innovationfrombusinesses,topromote improvementin
companyperformance andto awardinnovationgrantstoorganisationsthatmetkeycriteria.
Maple Leaf Bakery UK – Managing Director – 1997 – 2009
SuccessfullylaunchedMaple Leaf BakeryUKfroma brown-fieldsite takingthe businessto
£130m turnoverwithin10years becomingthe LeadingSupplierwithinretail andfoodservice in
itsproduct categories
 Personallyinstrumental andresponsible forcreatingathree waypartnershipbetween
the Government,injobcreation,Tescowhowere seekinganownlabel bagel supplier,
and Maple Leaf who providedthe capital.
 Builtandsuccessfullydevelopeda£35m brandintothe 4th
largestUK bakerybrand.
 Establishedandgrewnewbagelscategoryandthe largestworldwide bagelbakerywith
a c.20-25% compoundannual growthfrom2001 and growingpercapita consumption.
 Personallynegotiatedanddeliveredthe complex acquisitionof 4businesses.
 Plannedandimplementedthe integrationof the 4companieswithina2 year period
culminatinginanalmostsevenfoldincrease inturnover.
 Successfullytopgradedthe seniormanagementteamtoachieve ambitiouscommercial
and operational targetsresultinginstepchangedbusinessperformance.
 Introducedstandardaccountingsystemsthroughoutthe organisationwhilstmaintaining
seamlessoperational andservicestandards
 Ledorganisational andcultural developmentviaaclearlydefinedvisionand
managementstructure,alignmenttocompanyvalues,anduse of Six Sigma
 Developedexcellentbusinessrelationshipswithkeycustomers,creatinglongterm
contractual arrangementsandrelationships.
 Strategicallydiversifiedintothe foodservice marketfromazero start to £15million
turnover,includingwinningbusinessinMcDonalds,KFCand Costa Coffee.
 IntroducedbagelstoContinentalEurope intoleadingDutch,GermanandCzechretailers
 Introducedanddevelopedrobustkey operationalperformance indicatorsenablinga
culture of continuousimprovement,whichdeliveredreal competitive advantage.
 Acquiredaplantin Cumbriaandcreateda partnershipbetweenthe inventorof new in
store bakerytechnologyandASDA,resultinginthe supplyof £5millionnewturnoverof
frozenbakeryproductstoASDA and increasinginterestfromothercustomers.
 Throughoutimplementedappropriateprice increasestoensure significantinputcost
inflationwascovered,especiallyinthe turbulent2007/08/09 time period
 Memberof the Executive Councilof Maple Leaf Inc.2006 - 2009
British Bakeries– General Manager– 1989 - 1997
BritishBakeries –Part of PremierFoodsandpreviouslypartof the RHMGroup of Companies.
British Bakeries– General Manager– Avonmouth– 1992 – 1997
PromotedfollowingRHMacquisitionfromDalgety,initiallyworkingalongsideWorks Directorto
merge the businessesforashort period,before takingupthe positionof General Manager
 Turnoverresponsibilityonjoiningof c.£25m increasingto£45m in 1997
 Overall responsibilityforseveralmillionpoundinvestmentinpurchasinganew site,
purchasingnewbakeryproductionequipmentandestablishingadistributioncentre.

3.  Havingsuccessfullycompletedthe investmentproject,anumberof BritishBakerysites
were closedandamalgamatedintothe Avonmouthsite
 DirectresponsibilityforManufacturing,Distribution,Independentsales,Finance andHR
British Bakeries– General Manager– Exeter - 1990 – 1992
PromotedtoGeneral Managerof a £20m site
 Taskedwithclosingone of three plantsonsite – successfullyachievedwithinaheavily
unionisedenvironment
 SuccessfullyachievedspectacularbudgetaryresultsculminatinginExeterbeingnamed
as the premierperformance site withinthe total businessin1991
British Bakeries– General Manager– Grimsby - 1989 – 1990
HeadhuntedintofirstGeneral Managerrole - £7m t/o site
 Increasedsalesvolumebynew businesswinspredominatelywithinthe wholesalesector
 Restructuredthe factoryshift-patterntomaximise consistency and capacity utilisation,
leading to significant labour efficiency gains and an overall capacity increase of +50%
Early Career
Henry Telfer– General SalesManager (SouthernRegion) – 1988 - 1989
Responsible for£25m turnover.
Sooner Foods– (Rowntree Mackintosh) - 1979 – 1988
Progressedthroughthe organisation,initiallyasTrainee andthenAssistantAccountant/Internal
Auditor,latterlyasNational FieldSalesManagerwithresponsibilityfora200 strongsalesteam.
Personal Details
British,Married
Address – 95 Thorpe road, Peterborough,PE36JQ
Mobile phone - 07767 787384
Email - peter.maycock@gmx.com