Brewster McCracken - Pecan Street Project


Published on

June 15, 2011

Brewster McCracken's presentation from America’s Sustainable Future: How U.S. Cities Are Making Energy Work, an invitational conference of public-private partnership efforts from U.S. cities pursuing innovative energy management and smart grid initiatives. The assembled leaders in industry, research and policy-making will explore the diverse energy strategies emerging in Philadelphia and across the United States.

“We’re really looking forward to both learning from the great examples set by other cities represented in the conference, and showing off the groundbreaking work happening right here in Philadelphia,” says Laurie Actman, Viridity Energy’s director of strategic partnerships and public policy.

“With smart ideas and smart policy, we should be able to build support for smart grid projects and microgrids at the federal, state and local level.”"Energy technology is changing at such a rapid pace, it's crucial to examine who's doing it right in smart grid and microgrid projects all around the country," says Eugenie Birch, Penn IUR co-director.

"With the right policy moves—which we'll be exploring at the conference—Philadelphia can be a national leader in energy innovation," noted Susan Wachter, Penn IUR co-director.

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Brewster McCracken - Pecan Street Project

  1. 1. “ Collaborations among business, government, entrepreneurial, and academic partners – all focusing to leverage local resources to compete in the global marketplace – is a most powerful strategy for 21 st century business creation, and also, therefore, for economic development.” George Kozmetsky Frederick Williams Victoria Williams Pecan Street Project Inc.
  2. 2. Things change
  3. 3. Two energy economies Electricity Transportation Percentage from petroleum: 0.6 percent Percentage not from petroleum: 0.3 percent Define the challenge
  4. 4. Challenges in electricity Peak demand Pollution impact
  5. 5. How customers use electricity
  6. 6. Sometimes… less is more
  7. 7. No one can do this alone Energy grid Building codes Market dynamics Research Distribution utility City gov’t Tech company University Customer response Economic development Environmental progress customer retailer Tech-savvy NGO Chamber, city
  8. 8. Creating dynamic economic sector Create new companies Innovate Collaborate <ul><li>research university </li></ul><ul><li>private sector </li></ul><ul><li>public sector </li></ul>
  9. 9. <ul><li>711 acre mixed use </li></ul><ul><li>2 miles from Capitol </li></ul><ul><li>All green-built </li></ul><ul><li>world’s first LEED platinum hospital </li></ul><ul><li>reclaimed water system </li></ul><ul><li>native landscaping </li></ul><ul><li>25% affordable housing </li></ul><ul><li>senior housing </li></ul><ul><li>CHP gas microturbine </li></ul><ul><li>Chilled water loop </li></ul>Mueller Community
  10. 10. Lessons Utilities should not lead … but should participate Has to be done through an independent organization Work with volunteers Values should drive mission Focus on customer products
  11. 11. The future? Look to telecom Structure Electric vehicles Home Energy Mgmt Systems Products Apps accessing energy data Health care Services Solar (west aligned) Distributed batteries Components Distributed systems
  12. 12. Addendum
  13. 13. What we do • Smart grid & clean energy R&D • Industry standards – testing and evaluation • Economic analysis •  Pricing model development and testing
  14. 14. Who we are <ul><li>Headquartered at UT </li></ul><ul><li>7 employees </li></ul><ul><li>$4 M budget • FY 2010-11 </li></ul><ul><li>501(c)(3) </li></ul><ul><li>Spend more on UT researchers and grad students than on own salaries </li></ul>
  15. 15. Who we are Board of directors <ul><li>University of Texas – 2 seats </li></ul><ul><li>Austin City Council </li></ul><ul><li>Austin Chamber of Commerce </li></ul><ul><li>Austin Energy </li></ul><ul><li>Environmental Defense Fund </li></ul>