1. Big
Solar Secure Business Planning
Collette Duck, Product Manager
(206) 300-7408, cduck@solarsecure.net
2. Big
Solar Secure
Current Status
Costs - Year to Date – $300k+
Sales – Year to Date - $0
Deployed Units
MS Campus – SunStation, SunBench, SunTower
UTK - SunStation
3. Big
Solar Secure
Current Status
Internal Resources
Collette Duck – Product Manager
Ed Stuart – Systems Engineer (Security/Wireless)
Ken Higgins – MS Unit Support
External Resources
PLS
CSI
Cherokee Millwright & Mechanical
4. Big
Solar Secure
Current Status
Sales Leads
Nike – Beaverton, OR
San Jose State University – San Jose, CA
Craven Community College – New Burn, NC
San Antonio Hospital – Upland, CA
6. Big
Competitors
Pedestal & Pole Mount Solar Powered EAS
Rath Security – http://www.rathsecurity.com/solartower2.html
$2,950 - $5,100
Talk A Phone - http://www.talkaphone.com/product/etp-mtr-op-solar
Pros – Small footprint, low price, no trenching, varied
communication options, 2 – 5 yr warranties, surveillance can
be incorporated, color choices, easy identification
Cons – Needs more light per day, less ability to gather solar
power in dense areas with only 9’ height, little reserve power
7. Big
Competitors
Smart Bus Shelters
Ensei**
Brasco**
Lucid Management Group**
Tolar Manufacturing**
Duo-Gard
Austin Mohawk
LNI Signs
Columbia Equipment
Decamil
Handi-Hut
IBI Group
Kizoom Smart Panel in
Collaboration with Clear Channel
9. Big
Competitors
Seattle
$30-100k depending on
size and location,
includes installation.
~$40k for Solar Stations
Some Solar Powered,
includes lighting, rider alert
lights, payment kiosks, real-
time bus notification
11. Big
Competitors
Corona CA
Go Green Solar in
conjunction with
Solaid
$14k including install
Solar Powered, feeds to
the grid, includes lighting
and communications for
monitoring.
12. Big
Context
Security
Higher Ed and Corp Campuses continue to
slowly replace analog with IP.
Video Surveillance as a whole continues
strong growth at approx. 15-20% per year.
Higher Education Act of August 2008 requires
“immediate” notification of students and staff in
event of an emergency.
Some campuses are relying on cell phone
apps instead of Blue Light Phones
13. Big
Context
Bus Shelters
APTA issued the BRT Stations & Stops
Recommended Practices in Oct 2010
Real-time bus locators are gaining ground
Outdoor Office
Outdoor Conference and Meeting spaces are
beginning to pop up on urban campuses,
particularly of larger creative companies
14. Big
Context
Political
Possible Funding Assistance through New
Freedom Program - FTA
Overall falling local, state, and federal funding
for Mass Transit and Green Building Initiatives
Social
There is mixed sentiment regarding solar
power as an energy source, with cost,
durability, and efficiency major concerns.
15. Big
Collaborators
Current
Cherokee Millwright and Mechanical
PLS
CSI
Potential
Real-Time Transit Locator Manufacturers
Bus Shelter Manufacturers
Cellular Carriers
Payment Kiosk Manufacturers
16. Big
Customers
Transit Procurement Agents
Low Cost
Meets Functional & Material Design Specifications
Availability of Technology Options
Aesthetic Design Options
Low Maintenance
Ability to Deliver Quantities Rapidly on Demand
Vandal Resistant & Durable
Monetization Options
22. Big
Market Analysis
SunStation
Bus Shelters
SunTower
Remote EAS
SunStation
Outdoor Conf. Room
Corp Campus 139 1,998 19
College Campus 1,040 32,373 23
Healthcare 60 554 n/a
Mass Transit 1,094 n/a n/a
Parks & Trails n/a 1,817 n/a
Total Potential 2,333 36,472 42
Total Market $ $214,636,000 $2,031,490,400 $3,864,000
1% Market $2,146,360 $20,314,904 $38,640
1% Market NP $291,158 $2,753,636 $5,241
23. Big
SWOT Analysis
Strengths Weakness
• Robust Technology Options • Battery Capacity & Temp Stability
• 3.5 Hrs Sunlight Needed • Cell & Satellite Expertise Needed
• Backup Power • Price
• Convenience Power Feature • Manufacturing Outsourcing
• Completely off grid technology • Engineering & Design Outsourcing
• Functionality of Deployed Units
• No Customer References
• Large Footprint
• Lack of Design Options
• Lack of Patent
24. Big
SWOT Analysis
Opportunities Threats
• APTA Push for Rapid Transit • Lack of Gov’t Funding
• Institutional transition from Analog to
IP and adding surveillance
• Buying practices of disparate
teams w/in same organization
• Amenities becoming seen as
necessities in the public space
• Trust for wireless and solar
technology (adoption hurdles)
• Green Design & Urban Planning
increasing in popularity and adoption
• Entrenched Manufacturers
beginning to design using solar
• Smart Bus Shelter Technology
Developers already in the market
30. Big
Option Comparison
Desired Attribute As Is Redesign Kit of Parts
Low Cost N M M
Easy Installation M Y Y
Low Maintenance M M M
Vandal Resistant & Durable M Y M
Technology Options M Y Y
Easy Identification M Y M
Reliable M M M
Easy & Flexible Integration M Y Y
No Wireless Signal Interference M M M
Ability to Deliver Qtys Rapidly on Demand N M M
Protect Network Bandwidth Y Y Y
Aesthetic Design Choices N M Y
Monetization Options N M M
Editor's Notes
MS SunStation is up and running for the past two months without incident.
MS SunBench was operational for 3-4 months but quit functioning once we started the rainy season, about 3-4 weeks ago. Power issues are related to placement with shading. Ken is rewiring for additional load shedding of all components but EAS functions to see if we can get it working.
MS SunTower has never worked. Both power and communications issues. Recently had Aruba out to reconfigure their wireless technology, once that was functional we still had issues based on power generation. Area is heavily shaded year round.
UTK – Finally in contact with Tim Sellers, Office of Information Technology, to begin integration of Video Surveillance Features, no other features will be used at this site.
Nike – Allen has the contact there, Dave Awbery – Spoke with him on the phone early November. Have not been able to get ahold of him since. Possible potential for tower in Nike Forest.
San Jose State – Peter Melo has a friend in the Security Group they are having trouble with the reliability of their current Blue Phone system.
Craven – Contacted us for more information 2 weeks ago after seeing us on the UTK website. Called and sent information. No word back.
San Antonio Hospital – Found us online and requested information via the website. Has a new hospital wing that could potentially use one of the models. Has not returned multiple calls after initial information was sent.
Relevant for Campuses, Parks and Trail Heads,
On the recent RFP for Indianapolis Transit 11 Shelter Manufacturers and an additional 16 multi-disciplinary engineering/manufacturing firms bid on the 5 year Bus Shelter Procurement RFP.
