Communication Dashboard Project- Skillshare Website Assessment

Communiction Dashboard Project
Skillshare Website Assessment
by Peng Zhang

COMMUNICATION VEHICLE
Organizational Environment
Skillshare is an online learning community for creators which was founded in 2010.
Skillshare provides members online creative classes and opportunities to collaborate with
the community on creative projects. Unlike other online courses, Skillshare mainly
focuseson interaction than lecturing “with the primary goal of learning by completing a
project.” Skillshare provides various creative courses including creative arts, design,
entrepreneurship, lifestyle, technology and so on.
Skillshare launched its online courses in August 2012. Currently, there are 2,034 online
courses offered to over 1 million students. Skillshare provides teaching opportunities forover
1 thousand creative practitioners and industry leaders. With its membership model,
hundreds of online courses in design, business, and technology, are available for $9.95 a
month.
Website Overview
Skillshare`s primary communication vehicle is its website, www.skillshare.com, which isboth
the product overview website and online learning platform. Before consumers sign in, the
website offers an introduction page for browsing categories of courses, the workflow of
Skillshare classes, the benefits of membership, and instructors training. After someone
signs in with a Facebook account, there are also learning platform lists of selected courses
based on their personal interests, interactive sessions in live channels and showcases of
projects completed within this community. The platform also provides a forum for members
to discuss topics and give tutorials.

Homepage Structure
Upon signing in on the website skillshare.com, visitors are presented with a learningplatform
that includes various sections, tabs, and links.
In the header, visitors can access links to resume classes (Home), browse classes, check
the upcoming sessions calendar in the “live” channel and review all the projects designed by
community members. Each member can also access “tutorials” to discuss creative tips inthe
forum. Next to these tabs is the search box of classes database.
On the right side, these four tabs are channels to recruit teachers, notifications toupdate
information, personal account settings, and side functions such as “career," “press,” and
“blog”. Especially, the notification function updates activities related to members and
delivers messages from community members.

The main body of the homepage includes four sections: the member`s personal classes, the
class list member selected, the recommendation based on visitors` interests, and classes
trending within the whole community. Typically, the primary section “resume your class” just
displays three courses you learned most recently, which keeps members` concentration on
their primary goals. All the content is streaming video which allows members to startlearning
very easily.
When visitors begin to scroll down the homepage, they can access various side functions
including “Help,” “Membership,” “Become a teacher, “ “Career,” “Privacy,” “Term, “”About”
and the mobile app download page.
If a visitor notes the bottom right side, there is a welcome message from the Skillshare
community manager. Upon clicking the box, a message box pops-up with a very personal
welcome from the community manager. The manager offers three tips for beginners tostart
their first course, and she recommends her favorite courses if visitors have anyproblem.
COMMUNICATION AND BUSINESS OBJECTIVES
Raise brand awareness

Unlike other regular websites, Skillshare has two homepages for visitors and for members.
For new visitors, the homepage is simply designed as a product introduction page which
showcases all the features and benefits of the Skillshare community. Visitors could be
engaged easily in the first sight with there is a high-quality background video with a briefbut
powerful title “Learn New Creative Skills”. With the subtitle which introduced the size of the
classes pool and the call-to-action button “Get Start for Free," the website increases
awareness and delivers the most important information to target audiences in a few
seconds. To highlight the core message of the Skillshare brand, the website emphasizes
“creative skills” via visual and text content at the beginning stage of a visitor`s experience,
and this message is “easy to understand and short, but getting the message across clearly
nonetheless”. (Hunter Bickford, 2013)
Lead attendance and reinforce visitor relationship with thecommunity

On the main body of the homepage, there is a variety of categories which includes creative
design, culinary, photography, and much more. Visitors can view the category of each video,
members` ratings and the numbers of views per video. This section engages visitors with
recommending very specific courses, which leads visitors to click class videos and start to
discover this site.
Upon scrolling down the homepage, Skillshare.com gives further information about how
classes work and the takeaway of classes. The site summarizes the benefit of Skillshare
community very clearly: community members could learn class on their own schedule (“learn
at your own pace”), watch lessons in appropriate length (“watch short lessons”), and learn
courses with real project feedback (“learn by doing” ).
Generate sales lead
With the homepage increasing visitors` brand awareness and reinforcing their impression on
the Skillshare community, the third communication objective is stimulating visitors to register

for the premium membership. Scrolling down the homepage, visitors see the benefits of a
premium account including the rights to access all online classes, watch lesson videos
offline, engage in the vibrant community, support teachers payments and to donate other
students in need. The website offers a 14-day free trail to members, with a $10 membership
fee per month. Additionally, on the top header, there is a banner promoting its premium
membership for a limitedtime.
ORGANIZAITIONAL ENVIRONMENT
OrganizationalEnvironment
The online learning market is booming. The e-learning market is not just helping to reshape
education, but also become a sizable business. Based on the report of Decebo (2014), the
worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011, while the
aggregate growth rate is 7.6%. The market research from Global Industry Analysts indicates
that the online learning market will reach $107 Billion in 2015, and “organizations of all types,
from public schools to corporations, are opting to train and inform via the web.” (Tj McCue,
2015)
Meanwhile, although educational technology just reached the mainstream in 2014, the
e-learning market is already very crowded. Together with the industry giant such as
Lynda.com and coursera.org, “companies involved with e-learning will struggle unless they
have a truly disruptive idea and a structural advantage.” (Mike Maples, Floodgate)
However, some e-learning websites could get opportunities in niche markets. Englishcentral,
the leading provider of online ESL, mainly focuses on English conversation solutions via
English videos and adaptive vocabulary learning systems. Fitocracy is a professional
community which provides fitness coaching classes. All those online learning platforms

including Skillshare target to segmented audiences and build education business as with a
niche focus.
Another trend is, lots of individuals without teaching experience are empowered to create a
business. Most instructors on Lynda and Skillshare are practitioners and experts in their
areas without any teaching experience before, but “instructors are paid for their courses on
an ongoing basis”. Skillshare guarantees the average annual earning is $3,500, and some
star instructors could earn a healthy living from Lynda.com earnings.
TARGET AUDIENCES
Profile target audiences
According to metrics found on Alexa.com, the primary demographic visiting skillshare.com is
female. It is kind of surprising to me because as I see many instructors who come from the
creative industry are male. Also, people who come from graduate school and college are
mainstream rather than those with no/some college degree.

Further, as indicated in the metrics above, visitors of skillshare are also interested in art and
entertainment areas such as photography specifically. People with computer and electronics
background might be the secondary audiences who seek for digital creative courses.
While 32.6% of visitors come from the United States, skillshare has a broader reach in
Europe, South America, and Asia. The second largest community of Skillshare is India, and
the remaining top 5 is United Kingdom, Mexico, and Canada.
To summarize, the primary target audiences are female from graduate school or college who
seek to learn and improving their creative skills. The major areas they care about are
photography and computer technologies skills, which might be helpful in the audiences`
workplaces.

Audience Profile CompetitorComparision
In comparing the audience demographics for skillshare.com, lynda.com ,and coursea.org,
some factors are quite distinctive. In regard to the gender of audiences, the primary

SKILLSHARE WEBSITE ASSESSMENT 10

audience of skillshare and coursera is female while lynda.com is mainly visited by male
audiences. For audiences` education background, visitors with college or graduate degree
are almost the same, but Coursera`s visitors with graduate school background are quite
outstanding. For the browsing location, Lynda is mainly accessed at home and workplace,
while visitors of Skillshare and Coursera are usually accessing the site at home.
Skillshare
Lynda.com
Cousera.org


In term of visitors` geography, these three charts display how popular the websites are in
different areas. The primary users of these three America based websites all come from the
States; while skillshare`s American visitors occupied the highest share (32.6%). India is in
the second place in these three rank. Especially, according to the “Rank in Country,”
Coursera in India is the most popular than others. Surprisingly China is the third largest
audience group in Coursera, but it failed to rank in the top 5 audience geography of
Skillshare and Lynda. To summarize, we can see Coursera is more world-wide focused than
the others while Skillshare is still limited to North America and lacks a wider global reach.
INTERNAL & EXTERNAL BENCHMARKS
Internal Benchmark
To establish internal benchmarks, business owners should build a comparative tool about
the business performance over time. To define the internal benchmark of Skillshare, I would
mainly focus on the business and communication objectives which are related to the
performance of its communication vehicles. Additionally, the engagement of the Skillshare
community is also an important benchmark. So here are some benchmark I would measure:
Business Objective driven:
● How many members join the community each year?
● How many instructors join in the community each year?
● How many course videos are provided on the platform each year?
● How many downloads are there of the mobile app?
● What is the revenue eachyear?
Communication Objectivedriven:


● What is the frequency of the community members` interaction?
● How many page views by each visitor per day?
● How much time are they spending on courses in total?
● What is the ratio of new to returning visitors?
● How is the traffic accessed via social media?
External Benchmarks
According to Paine (2011), to measure the external benchmark, it would be ideal to
benchmark two to three competitors including “a stretch goal, a peer company, and an
underdog who`s just beginning to nip at your heels.” (p.37) As the number of benchmarks in
this project are limited, I selected two competitors in the online learning market, lynda.com,
and coursera.com.
As the market leader, Coursera is an online learning community which offers massive open
online courses for publics. Coursera partner with top universities and organizations to
provide academic courses including physics, engineering, humanities, medicine, biology,
social sciences, mathematics, business, computer science, digital marketing and other
subjects.
The peer company lynda.com is an online education company offering video courses in
software, creative, and business skills. The company founded in 1995 and merged by
Linkedin for $1.5 billion. Now Lynda.com offers more than 4,000 courses for over 4 million
people.
I utilized site comparisons analysis on Alexa to evaluate the historical traffic trends of
Skillshare, Coursera and Lynda. The table displays that coursera.org ranked as a dominant


position which is best ranked among these three websites, while skillshare is much lower
than the others twocompetitors.
The table below presents a strict forward overview of these websites` traffic performance:

skillshare lynda coursera
Global Traffic Rank 10,089 1,144 774
Pageviews per User 4.67 6.96 5.55
Bounce Rate 39.40% 36.30% 29.30%
Time on Site 5:00 7:08 9:09
Facebook Likes 24,374 311,113 55,881
Source: alexa.com
Key Performance Indicators (KPIs)
The appropriate and specific key performance indicators are tied to output, outtake and
outcome measures. (Paine, 2011) In order to establish appropriate and specific criteria of
success, I derive the KPIs according to the communication objectives, audience persona,
internal and external benchmark with Paine`s measurement methodology.


Communication
Objectives
Outputs KPI Attitudes KPI Behaviors KPI
Raise brand
awareness amongst
creative professionals
Strength of branding
visuals and
messages
concision of the
interface operation
Richness of courses
content and variety
of category
Degree of
motivation to visit
the website
Degree of
motivation to share
with friends
Degree of Motivation
to follow social
media channels
Percent of new
visitors
Percent of referred
visitors
Percent of visitors
clicking on
Facebook ads
Lead attendance and
reinforce visitor
relationship with the
community
Richness of
recommendation
content
Activity of Facebook
page
Reliability and
profession of
instructors
Degree of motivation
to refer other friends
to like the page
to interact with
community members
to post own works to
“Project Gallery”
Percent of repeat
visitors
Number of video
classes comments
Number of “project
gallery” works
Generate sales leads Design and ease of
use of “get start”
landing page
Relative
attractiveness of
calls to action
Design of
membership
promotion banner
Level of motivation
to register
membership
Motivation to jump to
homepage from
social advertorial
Level of motivation
to referral friend to
register
membership
Percentage
increase in
membership
sign-ups
Number of visitors
clicking on the
promotion banner
Percentage of
referred
membership (“Give
a month, get a
month” promotion)


MEASUREMENT TOOLS AND KEY DATA
Survey
As Paine (2011) describes, “awareness refers to a person`s knowledge of a brand or
message and is only measured by a survey.” (p.37) The first measurement tool I
implemented is a survey which measures brand awareness and engagement of skillshare
website. The survey covers several attitudinal KPIs including the degree of motivation to visit
the website, the degree of motivation to share with friends, the degree of motivation to follow
its` social media channels.
The survey was designed on Surveymonkey, which including 10 questions in total. As the
target audiences of Skillshare are mainly served for creative professionals, I distributed
the pre-test survey to 10 classmates and colleagues. The complete version of the survey
with results can be found in AppendixA.
The first two questions were designed to measure the familiarity of survey participants with
skillshare.com. It helps to understand the initial awareness of skillshare and finds out some
strength competitors which mentioned in the second question. The graphs below represent
only 30% of participants familiar with skillshare, with 60% of participants are target
audiences of online learningwebsite.


The third question is designed to measure the degree of motivation to follow social media
channels. The chart below indicates that with low brand awareness, skillshare reached its
target audiences mainly through Facebook and Google search engine. At the same time,
there are 5 respondents state that they are referred by “friends”, “classmates” and
“word-of-mouth”. That is quite a range of referred visitors.
The next three questions are used to measure the strength of website`s design and content.


After reviewing the homepage, I want to diagnose survey participants about the strength of
website design (#4 question), the strength of website`s key message (#5 question) and the
richness of website`s content (#6). The Majority of response states that both the visual and
content of the website is appealing and identifiable, which trigger over 80% of participants to
have a depth navigation.


Then I moved to measure the motivation to form a committed relationship with skillshare
website. I implemented multiple choices questions, likert scale and open-end question in the
following four questions, which helped me to understand whether these survey participants
had an expectation establishing a satisfying relationship with skillshare. In term of the intent
of participants to register membership of skillshare.com, 66.66% of respondents were
interested in this service. In term of the motivation to recommend this website, 90%
participants felt like to share with others.
Then I utilized the likert scale to measure which elements or sections were most engaging
for visitors. The “course content”, “visual design” and “easy of use” were top rated on the list.


Heuristic assessment
Heuristic assessment is a usability measurement method to identify usability problems in the
user interface design. I implemented a heuristic assessment to assess the above KPI matrix
especially the usability of the website and its` brand identity. The complete version of the
heuristic assessment with results can be found in Appendix B.
In this assessment, I listed ten questions which are which on the scale of 1-5, with 5 being
the most effective. The table below displays the grand total score of each of these three
websites. Coincidently, both the score of lynda.com and coursera.org got 46, followed by
skillshare with the score of 37 in total. Obviously, lynda and cousera have better performance
on usability while skillshare still has a plenty of room for improvement.
When we go through the detailed heuristic assessment results, there are some findings
come outstanding. Although the overall performance of skillshare is worse than lynda and
cousera, skillshare get score of 5 on the “content category” question. In term of the activity of
social channel, skillshare gets the lowest score comparing with other two websites.
Additionally, each of website gets a relatively low score on the readability of website text.


Interpretation and Recommendations
Both the heuristic assessment and survey revealed some trends by the data. By measuring
output KPIs in the heuristic assessment, the graph below presented the usability of skillshare
which demonstrates the strengths and weaknesses of skillshare website. The graph
indicates that skillshare achieved a good performance on the strength of branding visuals
and messages, concision of the interface operation and richness of content. However,
skillshare failed to meet the KPI on social media promotion, membership services, search
function and readableexperience.


Further, the survey result also presents an interesting phenomenon of the process of
website`s engagement. With the ongoing navigation, participants` attitude turn to be more
positive to the website, and they also intend to have a depth relationship with skillshare.
However, during the engagement stage from the “active” level to the “committed” level,
website failed to form a committed relationship with visitors.
The table below is a partial summery of skillshare KPI performance:

Good Performance Bad Performance
Output
KPIs
The strength of branding
visuals and messages

concision of the interface
operation

Richness of courses content and
variety of category

Richness of recommendation
content

Attitude
KPIs
Degree of motivation to visit the
website


Degree of motivation to share with
friends

Level of motivation to register
membership

Motivation to jump to homepage
from social advertorial

Recommendation
Base on above results, if skillshare intends to achieve its communication and business
objectives, there are some aspects need to strengthen and improve:
To raise brand awareness amongst creative professionals, skillshare needs to put more
efforts on reaching new audiences through social media and search engine. With lower initial
brand awareness, even skillshare is good at engaging new visitors to have depth navigation,
the reach of audiences is still far behind its` competitors. Meanwhile, as half of survey
participants are referred by friends, I recommend this website to launch a promotion
campaign which reward free trails to referred visitors. Further, I encourage skillshare to have
a precise optimize on the Google search result into “creative”, which could be more easily to
target to creativeprofessionals.
In order to generate greater sales leads, I suggest skillshare be more aggressive on its
membership promotion. It not only needs to improve the benefits of membership services,
but also to promote the membership through “call-to-action” optimize, promotion banner
design and wider social buzz. The shopping functionality should be easy to use and provide
convenient checkout process. Moreover, I think the project-based learning model is quite
competitive in the online learning market while it is not highlighted its promotion campaign
and social advertorial. I recommend skillshare to take this feature as the most powerful
benefit of the membership to attract more users.


Visual Dashboard
Dashboard visual #1
In the first visual dashboard, I selected one attitude KPI and two behavior KPIs from KPI
matrix. As the motivation to share with friends would impact on the number of referred
visitors and memberships, these related metrics represented the trend of skillshare`s depth
engagement. At the same time, I utilized the metrics of coursera`s referred visitors as the
external benchmark. This graph demonstrates the correlations among the referred visitors
and memberships.


Dashboard visual #2
The second visual dashboard is used to measure the perception of website visits through
Facebook. I selected one output KPI, one attitude KPI and one behavior KPI. Theoretically,
the activity of Facebook page might impact on the audiences` motivation and behavior to
visit the website through the social channel. With the fairly internal benchmark, this graph
demonstrates the increasing trend of social media visits in the one year period.


References
(n.d.). Retrieved December 20, 2015, from
http://www.forbes.com/sites/tjmccue/2014/08/27/online-learning-industry-poised-for-10
7-billion-in-2015/
(n.d.). Retrieved December 20, 2015, from https://en.wikipedia.org/wiki/lynda.com
(n.d.). Retrieved December 20, 2015, from https://en.wikipedia.org/wiki/heuristic_evaluation
5 Keys to Raising Brand Awareness | Brand Strategy with e-Miles. (2013, June 21).
Retrieved December 20, 2015, from
http://blog.e-miles.com/5-keys-to-raising-brand-awareness/
Competitive Intelligence. (n.d.). Retrieved December 20, 2015, from
http://www.alexa.com/siteinfo/skillshare.com#?sites=coursera.org&sites=lynda.com
Coursera - Free Online Courses From Top Universities. (n.d.). Retrieved December 20,
2015, fromhttp://www.cousera.org/
Make Better Decisions with the World's #1 Survey Platform. (n.d.). Retrieved December 20,
2015, fromhttps://www.surveymonkey.com/
Master real-world skills with hands-on projects. (n.d.). Retrieved December 20, 2015, from
http://www.skillshare.com/
New skills. Improved skills. Now. (n.d.). Retrieved December 20, 2015, from
http://www.lynda.com/
Paine, K. D. (2011). Measure what matters: Online tools for understanding customers, social
media, engagement, and key relationships. Hoboken, NJ: Wiley.
Sign In. (n.d.). Retrieved December 20, 2015, from
http://www.alexa.com/comparison/skillshare.com#?sites=coursera.org&sites=lynda.co
m

Appendix A: Survey SurveyMonkey

Q1 Is this your first visit to
www.skillshare.com?
Answered: 10 Skipped: 0
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Yes 70.00% 7
No 30.00% 3
Total 10
1 / 10

SurveyMonkey

Q2 In the past 3 months, have you ever visit
online learning website?
Yes
No
If yes, please
indicate the...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes 20.00% 2
No 40.00% 4
If yes, please indicate the online learning website(s): 40.00% 4
Total 10
# If yes, please indicate the online learning website(s): Date
1 coursera.org 12/19/2015 9:57 AM
2 myneu 12/18/2015 11:28 AM
3 PS 12/18/2015 10:53 AM
4 coursera 12/18/2015 10:14 AM
2 / 10

SurveyMonkey

Q3 How do you know about skillshare.com?
Facebook
Twitter
Instagram
Google results
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facebook 20.00% 2
Twitter 0.00% 0
Instagram 10.00% 1
Google results 20.00% 2
Other (please specify) 60.00% 6
Total Respondents: 10
# Other (please specify) Date
1 seaeching for designing courses online 12/18/2015 12:02 PM
2 Friend 12/18/2015 12:01 PM
3 classmates 12/18/2015 11:28 AM
4 friends 12/18/2015 11:16 AM
5 Others' recommendation. 12/18/2015 10:53 AM
6 word-of-mouth 12/18/2015 10:14 AM
3 / 10

SurveyMonkey

Q4 Do you find the website design visually
appealing?
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes 80.00% 8
No 20.00% 2
Total 10
4 / 10

SurveyMonkey

Q5 Can you identify the key message
"creative" on the home page?
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes 70.00% 7
No 30.00% 3
Total 10
5 / 10

SurveyMonkey

Q6 After reviewing the home page, how
likely are you to explore the website?
Extremely
likely
Very likely
Moderately
likely
Slightly likely
Not at all
likely
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Extremely likely 10.00% 1
Very likely 70.00% 7
Moderately likely 10.00% 1
Slightly likely 10.00% 1
Not at all likely 0.00% 0
Total 10
6 / 10

SurveyMonkey

Q7 How interested are you in the
membership service?
Extremely
interested
Very interested
Moderately
interested
Slightly
interested
Not at all
interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Extremely interested 0.00% 0
Very interested 33.33% 3
Moderately interested 33.33% 3
Slightly interested 22.22% 2
Not at all interested 11.11% 1
Total 9
7 / 10

SurveyMonkey

Q8 How likely are you to recommend
skillshare website to others?
Extremely
likely
Very likely
Moderately
likely
Slightly likely
Not at all
likely
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Extremely likely 10.00% 1
Very likely 40.00% 4
Moderately likely 40.00% 4
Slightly likely 0.00% 0
Not at all likely 10.00% 1
Total 10
8 / 10

SurveyMonkey

Q9 Please rate how engaging the following
items on skillshare.com.
Visual design
Course content
Profession of
instructors
Easy of use
Membership
benefit
Promotion
0 1 2 3 4 5 6 7 8 9 10
Not at all
engaging
Not
very engaging
Slightly engaging Somewhat engaging Very engaging Total Weighted
Average
Visual design 0.00%
0
10.00%
1
30.00%
3
30.00%
3
30.00%
3 10 3.80
Course content 0.00%
0
10.00%
1
20.00%
2
40.00%
4
30.00%
3 10 3.90
Profession of
instructors
0.00%
0
30.00%
3
20.00%
2
30.00%
3
20.00%
2 10 3.40
Easy of use 10.00%
1
0.00%
0
20.00%
2
30.00%
3
40.00%
4 10 3.90
Membership benefit 0.00%
0
30.00%
3
40.00%
4
30.00%
3
0.00%
0 10 3.00
Promotion 0.00%
0
30.00%
3
40.00%
4
20.00%
2
10.00%
1 10 3.10
9 / 10

SurveyMonkey

Q10 Please comment on the strengths of
this website and/or ways to improve this
website.
# Responses Date
1 no 12/19/2015 9:29 AM
2 I suggest to add a simple introduction for the membership before we start doing each steps. 12/18/2015 12:02 PM
3 diversify key contents 12/18/2015 11:28 AM
4 very clear and organized, easy to identify the content I need 12/18/2015 11:16 AM
5 visually attractive 12/18/2015 10:53 AM
6 i feel its a little cluttered/ overwhelming. 12/18/2015 10:49 AM
7 very simple and easy to identify what is it for but lack of more categories to explore 12/18/2015 10:14 AM
10 / 10

Appendix B: Heuristic Assessment
Scoring: On a scale of 1 to 5 (with 1 being the least effective and 5 being the mosteffective)
skillshare Lynda Coursera
1. Navigation is clear and simple
while headings are informative and
describe the content.
4 5 4
2. The visual appearance supports
brand identity. 4 5 4
3. The category of content is clear
and diverse. 5 5 5
4. The course platform is easy to use
and provide
recent updates.
4 5 5
5. The website appears to be actively
on social
channels.
3 5 5
6. The website provides opportunities
to provide
feedback through live chat, class
views, blog
comments and contact
information (email, telephone
number, etc.)
4 4 5
7. The website provides an
interactive and personal
learning experience.
4 4 5
8. The website clearly describes the
benefits of
membership, with several ‘calls to
action’.
3 5 4
9. Course information and content
can be searched
for effectively by various means.
3 4 5
10. The text is clear and easy to read
or skim. 3 4 4

Communication Dashboard Project- Skillshare Website Assessment

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