腾讯99公益日传播思考及案例
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分享总结了腾讯9.9公益日的传播效果 以及国外的案例借鉴分享。 包括：Omaze Campaign， Plan Campaign，以及Like a girl Campaign，Verision的inspire her mind，以及Nike的Better for it等案例。
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腾讯99公益日传播思考及案例
- 2. $ 2 5.6 “ ” 19-27 00 10-18 26.79% 90 205 1.279 3 07 13 589 34.23% 39.06% 2015 9.9 2015 90
- 3. $ 3 • • “ ” • “ ” • CSR • • • • “ ” • “ ” •
- 4. 9 8 11:00 20-40 1.5 4 “ ” “ ” “ ” “ ” “ ” “ ” H5
- 5. 5 • • • “ ” • • 3333 • “ ” KPI • • • •
- 7. 7 • OMAZE “ ” • • 10 Omaze • • 80% 20% omaze OMAZE CAMPAIGN
- 8. 8 OMAZE CAMPAIGN Positive Coaching Alliance NBA After-School All-Stars
- 9. 9 OMAZE CAMPAIGN “ ” “ ”
- 11. 11 PLAN CAMPAIGN
- 12. 12 PLAN CAMPAIGN
- 13. NEXT 3 Like a girl Campaign
- 14. 14 • 2015 super bowl Always launch like a girl stereotype • Alway girl emoji emoji stereotype • Alway TED Always -- Like a girl
- 15. 15 Always -- Like a girl Always TED Emoji
- 16. NEXT 4 Verizon: Inspire Her Mind
- 17. 17 • Version 2015 Inspire Her Mind • Verizon (STEM • Verizon Verizon: Inspire Her Mind
- 18. NEXT 5 Nike: Better For It
- 19. 19 • Nike 2015 launch Better for it campaign • campaign APP--Nike+ Training APP Nike Running Club APP 90 • Nike+ APP 54% Nike: Better For It
- 20. NEXT 6 Misereor:
- 23. 23 • We Are Social “Ours to lose” campaign youtube • ourstolose • 1200 We Are Social: Ours to lose
- 24. 24 IP
- 25. 感谢！ （显得好正经啊）