This presentation will take you through concept of personal selling, essentials of personal selling and its importance. It also include qualities required for a sales person involved in personal selling.
An analytical framework on deceptive Advertising with reference to Hyderabad ...ijtsrd
"This research has documented that consumers can be
highly vulnerable to misleading advertising claims
that lead them to acquire false information, form
misperceptions, as the problems in consumer world
are increasing very fast and most of the adver
agencies and manufacturing firms waiting such
opportunities to lure the consumers through
deceptions consumer is already involved in searching
solutions and become involved in consumptive
behaviors to their detriment. The experimental
studies, in particular, explore the possible causal
relationships between claims and consumer
psychological or behavioral responses to map the
claims many a times the mapping goes in a favor of
consumers as they feel that the claims that are raised
by the companies goes downward leading to
dissatisfaction by the consumer."
Self Compassion Paper
Paper
Best Buy Co. Inc. Essay
Conflict Theory Paper
Elastic Paper
Paper
Paper
Product Pricing Essay
Chevy Volt Research Paper
The Future Of Best Buy
Bitcoin Essay
This presentation will take you through concept of personal selling, essentials of personal selling and its importance. It also include qualities required for a sales person involved in personal selling.
An analytical framework on deceptive Advertising with reference to Hyderabad ...ijtsrd
"This research has documented that consumers can be
highly vulnerable to misleading advertising claims
that lead them to acquire false information, form
misperceptions, as the problems in consumer world
are increasing very fast and most of the adver
agencies and manufacturing firms waiting such
opportunities to lure the consumers through
deceptions consumer is already involved in searching
solutions and become involved in consumptive
behaviors to their detriment. The experimental
studies, in particular, explore the possible causal
relationships between claims and consumer
psychological or behavioral responses to map the
claims many a times the mapping goes in a favor of
consumers as they feel that the claims that are raised
by the companies goes downward leading to
dissatisfaction by the consumer."
Self Compassion Paper
Paper
Best Buy Co. Inc. Essay
Conflict Theory Paper
Elastic Paper
Paper
Paper
Product Pricing Essay
Chevy Volt Research Paper
The Future Of Best Buy
Bitcoin Essay
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
The Practice of Public RelationsThirteenth EditionChap.docxgabrielaj9
The Practice of Public Relations
Thirteenth Edition
Chapter 6
Ethics
If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed:
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Learning ObjectivesTo discuss the one aspect that should differentiate public relations from the law and other business pursuits—ethics.To explore ethics—or the lack thereof—in today’s business, government, media, and public relations cultures.To discuss the concept of corporate social responsibility.To underscore the bedrock importance of public relations professionals “doing the right thing.”
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Learning Objective 1To discuss the one aspect that should differentiate public relations from the law and other business pursuits—ethics.
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Ethics = Great DifferentiatorThe practice of public relations is all about earning credibilityCredibility begins with telling the truthPublic relations must be based on doing the right thingEthics should be the great differentiator that separates public relations professionals from other professions
Public relations must be based on “doing the right thing” – acting ethically, never lying
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2010 FTC complaint against Reverb Communications2011 Lanny Davis resigned as public relations representative for Ivory Coast leader Laurent Gbagbo2012 Walmart fired Mercury Public Relations for ruse
Earn credibility by telling the truth and doing the right thing
Some Unethical Public Relations Professionals
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What are ethics?Right vs. wrong?Religious beliefs?What the law requires?Acceptable standards of behavior?Utilitarianism - greatest good for greatest number?Deontology (do what is right though the world should perish)
Do the right thingCardinal rule of public relations: Never, ever lie
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Unethical BehaviorGovernment seems perpetually rocked by ethical scandalsIn business, insider trading scandals have dominated the news in recent yearsIn sports, reputations of legendary baseball players were tarnished by steroid useIn entertainment, Bill Cosby was accused of sexual assault by more than 40 womenIn education, the president of Penn State was asked to leave following the cover up of the Jerry Sandusky scandalThe Catholic Church and nonprofit organizations have also had ethical scandals
https://www.cbsnews.com/news/me-too-twitter-trend-sexual-assault-awareness-alyssa-milano/
Unethical behavior is all around us. Public relations professionals are expected to do the right thing. Although the rule is to never lie, a survey of 1700 public relations professionals revealed that 25% had lied on the job, 39% had exaggerated the truth, and 44% felt uncertain about the ethics of it.
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Learning Objective 2To explore ethics—or the lack thereof—in today’s business, government, media, and public relations cultures.
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PRSA Member Code of Ethics 2000AdvocacyHonestyExpertiseIndependenceLoyaltyFairness
Fig.
How to Leverage Media as a Powerful Tool for Social Justice AdvocacyYTH
Whether it's sex education, condom access, or sexting, the media consistently promotes negative stereotypes and stigma around teen sexuality. There remains an urgent need: to lift up the voices of young people in these complex conversations; to ensure that organizations have high-quality content and context available to them in a timeframe that aligns with media opportunities; and to provide analysis and perspective that measures gains, identifies opportunities, and recalibrates strategic plans. Camino PR will discuss how to track, analyze, and impact media narratives in order to create more positive national and local conversations around youth sexual and reproductive health and rights (SRHR). We'll share a case study on our weekly report, which analyzes news narratives around youth SRHR in both English and Spanish as well as social media.
Are condoms too sexy for Twitter? Find out why we #Tweet4Condoms!YTH
Learn how Lucky Bloke, a company with a social mission to educate youth & audiences across the globe around proper condom fit and size, called out Twitter for their stigmatizing ad policies that inhibit crucial sexual health advocacy. Twitter policy states that while condoms can be advertised, they cannot contain or link to any sexual content. When Twitter denied Lucky Bloke the opportunity to advertise on its network referring to this policy, it presented Lucky Bloke an opportunity to highlight the issue of stigma around condoms which inhibits condom education and use. We'll share tips and tools from the #Tweet4Condoms campaign, including: strategic campaign development, messaging, partner activation, reporter education, and measuring impact!
Retailer Therapy - Campaign for Safe Cosmetics: Ranking Retailers on their Co...v2zq
Retailer Therapy - Campaign for Safe Cosmetics: Ranking Retailers on their Commitment to Personal Care Product & Cosmetics Safety - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
Running Head COUNSELING AND SEXUAL ORIENTATION 1COUNSELLING.docxsusanschei
Running Head: COUNSELING AND SEXUAL ORIENTATION 1
COUNSELLING AND SEXUAL ORIENTATION 2
Counseling and Sexual Orientation
Executive Summary
In clinical practice, there is always a case to solve every day which involves making decisions which are fair or unfair. There is always a criterion to use when making such decisions and that involves ethical or moral theories and practices.
Consequentialist Theory
Consequentialists argue that the moral value of anything lies in its impact. The most influential type of consequentialist theory is the utilitarianism theory which was founded and promoted by Jeremy Bentham and John Stuart Mill in 18th and 19th century respectively. They argued that utility is the principle that judges moral thinking through maximization of happiness and minimization of suffering (Bentham 2012). Some welfare-utilitarian argue enhancing or lowering human welfare while preference utilitarian’s aim at establishing and satisfying human preferences in their actions. I have to use this theory in accepting the client since that is the morally right thing to do.
Deontological Theory
This theory criticizes the consequentialist one as it focuses on the ways of meeting one’s goals meaning it may overlook the moral importance. The theory uses rules rather than consequences in justifying an action (Ethical Theories 1983). Kant in his theory argued that rules had to comply with categorical imperative which holds that: Moral rules should be applied to all rational and moral society members but not to some. All individuals should be treated never simply as means but rather as ends themselves. Members of a moral society should have a hand in making laws and live by them. This theory is depicted in the idea of duties psychologists owe to patients on their duty of care and duty of not harming them.
Casuistry
This case-based reasoning focuses on practical decision-making in specific cases based on precedent but not on rules. It first identifies the specific feature of a case, makes a comparison to other similar cases and experience and tries to identify similarities and differences between them. It is useful when discussing the best patient interests (Lodge 2014). Considering other few preceding cases of homosexuality, one must handle the case recognizing gay marriage was recently legalized.
Principles
a. Respect for autonomy: This involves respect for decision-making abilities of individuals through enabling them to make informed decisions and allowing them to live their life so long as it does not affect the welfare of others (Anshen, 1969)
b. Beneficence: This involves balancing the benefits of treatment against the risks and costs of the same.
c. Non-maleficence: This involves the professional not harming the patient or avoiding causing harm.
d. Justice: When dealing with others, it is important to assume equal treatment to ensure each person get their due portion. My decision would be to take in the client, however much my Christi ...
ENGL147N-60265 Discussions Week 6 Discussion 2: Deceptive…!
"
This is a graded discussion:
25 points possible
due Aug 19 at 1:59am
Week 6 Discussion 2:
Deceptive Arguments
14 14
Search entries or author
# Reply
Required Resources
Read/review the following resources for this activity:
Textbook: Chapter 6
Lesson
Link (library article): Fear Advertisements:
Influencing Consumers to Make Better Health
Decisions
Link (library article): Fear Appeals in Social
Marketing: The Case of Anti-Speeding Video
Advertisement "Mistakes"
Apply the following writing resources to your posts:
Link (multimedia presentation): Citing References
in Text
Link (website): APA Citation and Writing
Initial Post Instructions
Part 1: Research & Review
Review the two articles in Required Resources on the
uses of logical fallacies and rhetorical appeals in the
healthcare field.
The Krishen and Bui (2015) article discusses the active
use of logical fallacies to manipulate obese consumers
into making better health choices through two
oppositional approaches: fear tactics and positive
reinforcement.
The Giachino, Stupino, Peratulo, and Bertoldi (2017)
article presents a study of fear tactics applied through
social advertising, similar to the ads we discussed in our
Week 3 discussion boards. Students were exposed to
fear advertising in an attempt to reduce high speed
driving.
Part 2: Application
Apply what you have learned about logical fallacies and
rhetorical appeals to interpret and summarize the
articles. Consider the following questions:
If the participants are aware of misleading
manipulation techniques, are they immune to their
effects?
What are the limitations of these types of fear
inducing tactics?
How would you react if you were a subject in one
of these studies?
What can we take away from these articles to
apply in our own topics?
Where else have you seen these types of fear
tactics applied (e.g., advertising, social media,
word of mouth, etc.)? Are these other mediums
effective? Why is that the case?
Cite your sources in APA format.
Follow-Up Post Instructions
Respond to at least two peers or one peer and the
instructor. Offer additional insight into your peers'
responses by furthering the discussion. Did you notice
any inconstancies in the persuasive methods applied
that your peer might have missed? Did you notice any
other specific logical fallacies in your peer's response?
Have you ever fallen prey to the types of fear tactics
commonly used in your classmate's topic? Provide an
example if so. If not, how were you able to avoid
susceptibility?
Note: If you see that someone has already received
feedback from two peers, please choose to help a peer
who has yet to obtain feedback.
Writing Requirements
Minimum of 3 posts (1 initial & 2 follow-up)
APA format for in-text citations and list of
references
Grading
This activity will be graded using the Discussion
Grading Rubric. Please review the following link:
Link (webpage): Discussion Guidelin ...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
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2. Background Information
In 2015, Kim Kardashian posted an Instagram post containing a sponsored advertisement for the prescription drug
called Diclegis. The drug is used to treat nausea in pregnant women. However, Kardashian’s Instagram post did not
contain any information regarding the dangers or side effects of the drug. Later, the FDA ordered the drug company
to have Kim Kardashian remove the post because it does not follow the guidelines required when advertising
prescription drugs. The ethical issue that arises with this situation is that the post only included positive information
about the drug, when in reality, drug advertisements must include information regarding side effects as well.
3.
4. Chapter 3:
Strategic
Communication
Does Client Advocate Mean
Consumer Adversary?
Strategic Communication has come to face new
problems with the constant technological
innovations. Advertising has changed throughout
the years and is now done in different ways than it
used to be. With the rise in social media and other
new forms of communication, new ethical issues
obviously arise. This chapter also talks about the
theory of persuasion in general. On page 69, the
book states “The ethical goal of advertising should
be the empowerment of multiple stakeholders--
from those who need to buy, those who need to
sell, those who live in a community fueled by
commerce and tax dollars, and finally those who
depend on advertising-supported news to be
participatory citizens in a democracy.”
5. TARES Test
Are the ad claims truthful?
Kardashian’s advertisement was not truthful because it failed to mention the negative factors about the drug.
Is the ad claim authentic?
I believe that the ad is authentic and that Kim Kardashian does, in fact, advocate for the product.
Does the ad treat the receiver with respect?
In my opinion, there was nothing “disrespectful” about Kardashian’s post.
Is there equity between the sender and the receiver?
No, I believe that Kim Kardashian posted a message that is not impartial.
Is the ad socially responsible?
No, in my opinion, the ad would only be socially responsible if it contained all information about the drug.
6. Philosophical Perspectives
Aristotle believes in a person’s individual motivations, ethics, and reasonings. I believe that Aristotle
would think that Kim Kardashian is typically ethical. However, he would also think about her
motivations behind the post, which is probably to get paid. I think that Aristotle would rule this issue
as unethical.
Kant believes in the principle of universal law. Kant would rule this situation unethical because it is
always wrong to not disclose important information regarding drugs. These drugs are to be put in
women’s bodies. They should know the side effects and risks like any other drug.
Mills believes in the principle that the consequence of the action is more important than the action
itself. I think that Mills would rule this issue as ethical because the drug could be helpful to many
women that need it.
7. FDA Code of
Ethics
Per FDA regulations, all prescription drug
promotion must:
● be consistent with the FDA approved
Prescribing Information (PI);
● be truthful and non-misleading;
● contain a fair balance of product
benefits and risks; and include
material information.
“Fair balance not only refers to the inclusion of
the safety information but also to the overall
prominence of its presentation as compared to
the benefit presentation. Promotional materials
that do not present the benefits and risks in a
fair and balanced manner could be deemed as
false or misleading.”
https://www.fdli.org/2017/08/prescription-drug-advertising-promotion-regulations-enforcement-
select-global-markets/
How does it apply to this
ethical issue?
8. Ethical or Unethical?
In my opinion, this issue should be ruled unethical. According to background information
of the case and the additional research I did, I have understood the whole situation and
taken into account philosophical principles. I also performed the TARES Test in attempt
to better determine the ethical worthiness of the issue. The FDA Code of Ethics
specifically, rules the advertisement to be false and misleading. Kim Kardashian did not
include any negative information about the drug, so she was unethical in posting the
advertisement. She could have avoided this scandal by simply having a fair balance of
information.
