Ripples Bathroom Franchise Opportunities Information Pack

1. Franchise Opportunities With A Multi
Award Winning Company

2. The Company History
 Roger Kyme previously a
retail director for Travis
Perkins.
 Established 1988 in Bath
3000sq ft showroom.
 British Bathroom Retailer
of the Year Award
1994/95 – first to do so.
 First franchised in 1995 in
Bristol.

3. Showrooms

4. Showroom Design

5. Bathrooms

6. Company Structure
Roger Kyme
Chief Executive
Paul Crow Sandra Kyme
Managing Director Company Secretary
Nicola Crow
Lisa Kyme Director Juliet Harris
Director
(Assistant Brand Brand Manager
(Ripples London)
Manager)

7. Marketing & Brand Development

11. 2010 Advertising Campaign

12. P.R.

13. Web Site

14. Email Newsletters
Thousands of E-mail newsletters routinely sent.

15. Head Office Support
Full time in-house
marketing team
dedicated to
promoting the
Ripples brand.

16. Local Event Support
Brighton Races
 Ripples Brighton sponsored a
table at Brighton Races – 7th
August 2008 for Ladies Day an
annual event.
 Ripples Brighton sponsored the
prize for ‘Best Hat’ with supplier
Hansgrohe donating a Porsche
Cayman for a week, which was
presented to the winner by Chief
Executive of Ripples Limited
Roger Kyme.
 Event fully supported by head
office marketing team with
display boards and hand-outs.

17. In Store Trade Events
Developing sales with the trade, such as architects, is an essential part of the
Ripples Franchise philosophy, supported by the head office.

18. Press Days
Local events for local journalists.
Creates publicity, better advertising
and editorial/advertising features.

19. Ripples Celebrate 23 Years
Opportunities to obtain PR and promote
Ripples within the local area are
undertaken for key events such as the
company birthday in February.

20. Corporate Identity
All of the following items are branded Ripples and promoted through every
Ripples showroom:
 Ripples Pens  Ripples Design Pads
 Ripples Pencils  Ripples Portfolio
 Ripples Mouse Mats  Ripples Corporate E-mail
 Ripples Coasters  Ripples Website
 Ripples Carrier Bags  Ripples Brochure
 Ripples Quotation Folders  Ripples Trends Brochure
 Ripples Diaries  Ripples Artwork
 Ripples A6 Pads

21. Success Stories

22. Multi Award Winning Company
Finalists:
Designer Award for Bathroom
project over £15k - Zak
Reynolds
Young Designer Award for
Bathrooms - Leanna Fry
Designer Award for Bathroom
project up to £15k Gemma
Hewick
Master Retailer Award - Ripples
Solihull

23. Support

24. Products
 We only sell quality products from Europe's leading
manufacturers.
 We have own brand products to support these.
 Group trading term benefits are passed straight to
franchisees, who buy direct from approved suppliers.
 All franchisees involved in discussions on suppliers by
way of group meetings.

25. The Bathroom Industry
Ripples are at the
heart of the bathroom
industry and we take
our contribution to its
development seriously
so that standards and
services can be
improved all the time.

26. In-House Training
Training is vital. Training days are provided for sales
techniques and drawing skills and each year all Designers
are encouraged to attend an annual conference for further
brain-storming and general sharing of ideas around the
company. Always followed by the Christmas party too!

27. Annual Conference
Leading retail guru Mary Portas at a recent
Ripples conference. Retailing to the highest level
is at the heart of what we do and there can be no
higher praise than that received from the Queen
of Shops herself, Mary Portas.

28. Team Work & Fun!
Lots of charity Fun Runs and another
opportunity to spread the Ripples message
through head office provided corporate T-
shirts and photography leading to press
releases and further Ripples press coverage

29. Our Commitment To You
START-UP
 We will help find a suitable location in an agreed trading area.
 We will design your showroom and help you choose product, producing
detailed architectural drawings, lighting plans and individual displays.
 We will mark-out the showroom and construct the Ripples columns.
 We will negotiate special buying terms for all display product.
 We will train you – at our offices in Bath.
 We will help you recruit staff.
 We will fund the launch of your showroom to the local press.
 We provide a detailed Operations Manual.
 We will work in your showroom.

30. Our Commitment To You
ON-GOING
 We will visit your showroom regularly for in-depth meetings.
 You will attend the group summer and winter conferences.
 We will hold regular training sessions for your and your team on all aspects of
running your business.
 You will attend regular Ripples group meetings to discuss all aspects of the
business, such as advertising, product buying and installation.
 We will provide you with an on-going help desk support through our head office.
 We will promote your business through our extensive national marketing,
including PR, advertising and web site.
 We will provide standard forms and stationery & point of sale material at specially
negotiated rates.
 We will provide you with management reports and sales trends.
 We will forward all brochure enquiries received via the web site for your area.

31. Your Commitment To Us
 We need your commitment to your Ripples showroom.
 We need your commitment to providing a detailed business plan for your
showroom.
 We need your total commitment to the total package of Ripples training,
systems, display service and administration so that the Ripples customer
promise is supported and enhanced at every showroom.
 We need your commitment in participating in all Ripples promotions and
local advertising campaigns.
 We need your commitment to the training provided by the company and
the high standards that are associated with the Ripples name.
 We need your commitment to providing all relevant information and
statistics as specified in the Operations Manual.
 We need your agreement and adherence to the established systems and
methods that we have developed.

32. Finance
 Initial Franchise Fee £40,000.
 On-going Management Service Charge 5%.
 Ripples
Limited commit to spending 10% of this
income on marketing activities.
 Advertising Levy 1%. Capped at £5k per
annum.
 Contract term minimum 5 years.