Freshwater Creative has produced videos for various clients to communicate messages in engaging ways. They produced an internal video for PHS that parodied BBC's The Apprentice using their own staff. For the Welsh Language Board, they produced a DVD showcasing a new method for teaching Welsh in English schools by interviewing students and teachers. They also created a TV commercial for the Welsh Caravan Show to promote the event.

1. Case studies

2. PHS
Freshwater Creative produced an internal communications video to deliver
the company’s corporate values in an entertaining and absorbing manner.
Parodying the BBCs Apprentice, PHS’ own staff formed the cast, alongside
a professional look-alike playing the central character - Sir Adam Sweetener.
The DVD now forms a strategic part of the PHS Groups internal
communication of its core values and sits inside its recruitment toolkit.

3. Welsh Language Board
Freshwater Creative produced a DVD showcasing a new method of teaching
Welsh in English speaking schools.
We interviewed parents, pupils and teachers of the new intense techniques,
closely monitoring the results that were obtained through the new learning model.
The results were edited into a compelling illustration of new teaching methods
and showcased at the Urdd Eisteddfod.

4. Welsh Caravan Show
Freshwater Creative produced a low budget TV commercial for the Welsh
Caravan Show to drive footfall to the weekend long event in Cardiff.

5. Penderyn
Freshwater Creative was commissioned by Penderyn Welsh Whisky to produce a
ten-minute film for the company’s new visitor facility for use at the official opening
and to become a permanent part of the visitor experience.
The film blended together powerful images of the history of whisky, Wales and the
Penderyn distillation process.

6. Gwent Police
Gwent Police appointed Freshwater Creative to produce a crime prevention DVD
aimed at English and Welsh speakers as well as the deaf community.
We produced a ‘day in the life’ DVD featuring actors from the deaf community,
identifying the common mistakes that can result in individuals becoming the victims
of crime.
Complete with Welsh or English subtitles, the ‘day in a life’ format proved very
popular with copies being requested by police forces across the UK. Freshwater
was subsequently commissioned to produce another DVD for Gwent Police.

7. Donate Wales
Freshwater Creative devised a TV advert for Donate Wales built
around a creative concept from a transplant patient who compared
waiting for a transplant to being on “an invisible death row”.
Developing this analogy, we selected a broad spectrum of case
studies to give the campaign universal appeal. The campaign was
a UK first, using real people on the organ donation waiting list to
deliver the key messages.
The TV commercial received huge national coverage and recently
won gold at the 2011 CIPR Excellence Awards for Best Integrated
Campaign.

8. Cardiff Harbour Authority
Freshwater Creative produced a video for Cardiff Harbour Authority to encourage
tourism and profile the activities of the Harbour Authority for use in Wales
Millennium Centre’s visitors centre
Cardiff Harbour Authority commented that the video was the best they had
commissioned over the last ten years.

9. British Gas
Freshwater Creative produced a series of creative video productions that
communicated new projects, interdepartmental promotional activity, news, project
reviews and company values to current British Gas employees.
The take up and feedback has been very positive from both the client and
employees. The client indicated that by using video they have overcome the
problems with topics they traditionally had issues in communicating effectively.

10. Blaenau Gwent
Freshwater Creative produced a community information DVD aimed at improving
awareness of Blaenau Gwent’s recycling Scheme ‘Tidy Trev’.
To target different audiences we produced one DVD for education use, and
another for promotional use.
Described as an integral component of a successful integrated communications
programme, Blaenau Gwent now run one of the most successful community-
recycling programmes in Wales.

11. Wales the True Taste Food and Drink Awards
Freshwater manage video production for the Wales the True Taste Food and
Drink Awards programme. This includes producing event videos throughout
the year of events such as the Real Food Festival as well as filming at almost one
hundred finalist locations’ across Wales showcasing the very best food and drink
that Wales has to offer.

12. Freshwater video
Our very own “how to” Freshwater branded video shows our tongue-in-cheek
guide of the things you need to look for in a creative agency.
Shot over a tight timescale, this fun little snippet showcases the strengths we feel
Freshwater Creative would bring to the Visit Wales explainer video project.