2. Start
Your
Campaign
Once
you
have
built
your
list
within
Patronlink,
click
on
the
Email
Campaign
bu>on
above
your
list.
This
will
bring
up
pricing
based
on
the
emails
available
per
your
search’s
criteria
and
ask
you
to
name
your
campaign.
Then
click
Get
Started.
3. Designing
Your
Email
(Step
1
of
6)
Choose
I
Want
To
Design
My
Email
and
click
Get
Started.
Next
you
will
create
your
Email
Subject
Line
and
make
sure
your
informaQon
is
correct
under
the
Sender’s
Physical
Address
secQon.
Once
complete,
click
Next.
4. Designing
Your
Email
(Step
2
of
6)
Next
you
will
get
a
pop
up
asking
you
to
choose
the
Industry
you
are
in-‐
for
public
libraries
this
would
be
other.
Then
select
conQnue.
Select
the
type
of
email
you
want
to
send
or
scroll
through
the
list
of
all
templates
and
select
the
one
you
would
like
to
work
with.
If
you
have
a
predesigned
template
you
can
upload
it
from
this
page
as
well.
5. Customize
Your
Email
(Step
3
of
6)
From
here
you
can
customize
your
email.
You
are
able
to
change
the
color
theme,
modify
the
layout,
and
change
the
content.
When
you
are
done
select
the
next
bu>on.
6. Customize
Your
Email
(Step
3
of
6)-‐
change
the
color
theme
To
change
the
color
theme
select
the
change
color
theme
bu>on.
Choose
the
color
theme
you’d
like
for
the
email
then
press
done.
You
can
modify
this
at
any
Qme
while
in
step
3.
7. Customize
Your
Email
(Step
3
of
6)-‐
Modifying
Layout
To
change
the
layout
select
the
Modify
Layout
bu>on.
Choose
the
elements
you’d
like
to
add.
Drag
and
drop
them
to
the
area
you’d
like
them
in
the
email.
When
complete
press
done.
You
can
modify
the
layout
at
any
pint
in
step
3.
8. Customize
Your
Email
(Step
3
of
6)-‐
Customizing
Content
To
customize
the
content
of
your
email
by
clicking
each
secQon
of
the
email.
A
popup
will
open
and
allow
you
to
modify
the
various
elements
of
the
secQon.
Add
the
text,
images,
and
links
required
for
your
email.
9. Confirm
Plain
Text
Content
(Step
4
of
6)-‐
You
have
the
opQon
of
cleaning
up
the
text
version
of
your
email
for
anyone
who
is
unable
to
receive
HTML
emails.
Click
in
the
grey
text
box
and
edit
as
you
wish.
This
does
not
make
changes
to
the
HTML
version
of
the
email.
When
you
are
saQsfied
with
the
appearance
of
the
text
email,
press
next.
10. Test
&
Approve
Email
(Step
5
of
6)-‐
You
now
can
send
a
test
email
of
the
campaign
to
yourself
and
other
individuals.
Enter
the
email
addresses
into
the
box
and
select
send
test
email.
If
you
want
to
go
back
and
edit
your
email
select
the
back
bu>on
or
the
edit
email
bu>on.
Once
you
are
saQsfied
with
your
email
enter
the
iniQals
of
the
account
holder
and
select
approve
email.
11. Test
&
Approve
Email
(Step
5
of
6)-‐
Select
the
Qme
and
date
your
wish
the
emails
to
be
sent
to
your
list.
List
the
email
address
you
would
like
to
receive
a
copy
of
the
email
blast.
Select
whether
you
have
an
opt-‐out
list
or
not.
Agree
to
the
terms
and
condiQons.
Once
you
have
selected
next,
credits
for
the
email
blast
are
taken
from
your
accounts
and
the
email
is
placed
in
the
queue.
If
you
don’t
have
the
credits
you
will
be
prompted
for
credit
card
informaQon.
12. Accessing/Reviewing/Monitoring
Campaigns
Select
the
My
Account
drop
down
menu
from
the
top
right
corner.
Select
Email
Campaigns.
Select
the
Qtle
of
the
campaign
to
conQnue
working
on
it.
You
can
also
select
the
gear
icon
to
view
stats
take
other
acQons.
13. Email
Stats
From
the
gear
icon
select
See
Stats.
You
can
Re-‐Blast
the
email,
Export
Mailing
List,
or
Copy
the
informaQon.
You
can
view
an
overview,
catergory,
or
tracking
of
the
staQsQcs
as
well.
