2. International Marketplaces
While it does have a global
footprint, Amazon is not the
leader in every market. Regional
marketplaces often claim the first
spots.
China is the most striking
example of this, with Amazon
claiming less than 1% of the
ecommerce market in the country.
Let’s explore how we can leverage
regional marketplaces to succeed
abroad.
Access to Untapped Resources
3. Discover regional marketplaces
Amazon is not the only marketplace out there. There are
hundreds of B2C and B2B marketplaces in specific markets or
targeting certain industries or topics. Mercado Libre is
the leader in South America while Etsy dominates custom-
made products, for example. We will help you discover these
Expanding Your Reach
International Marketplaces
Expand your client’s reach globally
4. Why International Marketplaces?
International Marketplaces
Reach new consumers
Hundreds of millions of consumers visit marketplaces
other than Amazon each month. Joining new
marketplaces means tapping into a new source of
potential customers
Top Reasons to Sell on Regional Marketplaces
Simplify market entry
Marketplaces will usually take care of important things
like marketing, taxes, and customer services, leaving
you time to focus on product fit and logistics.
Test brand and product fit
Marketplaces are a great way to quickly discover if your
product is relevant to local shoppers. If it’s not, at least
you will know quickly without spending too much.
5. Why (Not) Marketplaces?
Marketplaces
They are (also) competitive
While some regional marketplaces may have less
sellers than Amazon, the competition is still fierce, and
you will need to invest in visibility and optimization to
see results.
Some considerations when selling on international marketplaces
You still need to localize They expose you to IP theft
If you go directly to international marketplaces without first
securing your intellectual property, you may be exposing
yourself to great risk.
Even on regional marketplaces where English prevails,
you still need to think about adapting your content to
make it relevant to shoppers.
6. Latin America
Know Your Marketplaces
Mercado Libre
Founded in 1999 and
headquartered in Buenos Aires,
Argentina, Mercado Libre is
Latin America’s leading
eCommerce marketplace.
Linio is an online marketplace
with more than 3 million
products in-store, 50 million
sellers across its platform
and receives around 20 million
visitors per month coming from
Mexico, Argentina, Peru, and
other countries in Latin
America.
Linio
While not the leader in South
America, Amazon still attracts
tens of millions of shoppers
monthly. Amazon Prime is also
available in many South
American countries.
Amazon Mexico & Brazil
7. Europe
Know Your Marketplaces
Bol.com
Bol.com is the largest online
retailer in the Netherlands
and Belgium. We opened our
shopping platform to retailers
in order for our customers to
be able to find ‘everything’
on bol.com.
OTTO is one of the most
successful eCommerce companies
in Europe - and Germany’s
largest online retailer for
furniture and home furnishing
products.
Otto
Europe’s leading online
fashion platform active in 17
countries. A fashion store,
with a wide assortment from
more than 2,500 brands.
Zalando networks young talent
from more than 130 countries.
Zalendo
8. Maghreb and Middle East
Know Your Marketplaces
SOUQ.com
Souq.com is an English-Arabic
language e-commerce platform,
owned by Amazon, Inc. It is
the largest e-commerce
platform in the Arab world.
LetsTango is the fastest
growing online shopping store
in the middle east, featuring
best priced deals on branded
products like mobile phones,
laptops, tablets, cameras,
gadgets, computer peripherals,
fashion, apparel and more.
LetsTango
Mumzworld.com is the first and
largest online shopping site
for mothers in the Middle
East, dedicated to everything
mother, baby and child, that
enables shoppers to search,
compare and buy from the
convenience of their own home.
Mumzworld
9. Africa
Know Your Marketplaces
Jumia
Jumia is an online marketplace in Africa
for electronics, and fashion among
others.The company is also a logistics
service, which enables the shipment and
delivery of packages from sellers to
consumers.
Kilimall is an African e-commerce
company that is currently
operating in Kenya Uganda and
Nigeria with a projected plans of
extending its services to other
parts of Africa.
Kilimall
10. Asia Pacific
Know Your Marketplaces
TMALL.com (China)
Tmall.com is China’s largest
platform for brands and
retailers. A large number of
international and Chinese
brands and retailers have
established storefronts on
Tmall.com.
JD.com is China’s leading one-
stop eCommerce platform,
providing over 360 million
active customers with direct
access to an unrivaled range
of products.
JD.com (China)
AliExpress is a global
marketplace targeting
consumers from around the
world and enabling them to buy
directly from manufacturers
and distributors in China and
around the world.
AliExpress (China)
Rakuten (Japan)
Rakuten Ichiba is one of the
largest eCommerce platforms in
the world with more than 100
million members and $30bn in
domestic eCommerce transaction
volume.
Launched in 2007, Flipkart has
enabled millions of consumers,
sellers, merchants and small
businesses to be a part of
India’s eCommerce revolution.
Flipkart (India)
Lazada, the leading eCommerce
player in the Philippines, is
creating a colossal shift in
Filipino buying habits.
Lazada (Philippines)
