- The World Trade Organization (WTO) is an intergovernmental organization that regulates international trade and oversees trade agreements between member nations. - It officially commenced on January 1, 1995 and replaced the General Agreement on Tariffs and Trade (GATT). The WTO has 164 member countries. - The key objectives of the WTO are to help producers of goods and services, exporters, and importers conduct their business, while also ensuring fair competition. It provides a framework for negotiating and implementing trade agreements, and settling disputes through a dispute resolution process.

2. INTRODUCTION
A multinational corporation (MNC) is a company that has business operations
in at least one country other than its home country. By some definitions, it
also generates at least 25% of its revenue outside of its home country.
Generally, a multinational company has offices, factories, or other facilities in
different countries around the world as well as a centralized headquarters
which coordinates global management.
Multinational companies can also be known as international, stateless, or
transnational corporate organizations or enterprises. Some may have budgets
that exceed those of small countries.
Multinational companies can make direct investments in foreign countries.
Many are based in developed nations. Advocates say they create high-paying
jobs and technologically advanced goods in countries that otherwise would
not have access to such opportunities or goods.

4. INTRODUCTION
• Amazon.com, Inc. is an American multinational technology company
focusing on e-commerce, cloud computing, online advertising, digital
streaming, and artificial intelligence. It is considered one of the Big Five
American technology companies, alongside Alphabet (parent company of
Google), Apple, Meta and Microsoft.
• Amazon was founded by Jeff Bezos from his garage in Bellevue, Washington,
on July 5, 1994. Initially an online marketplace for books, it has expanded
into a multitude of product categories, a strategy that has earned it the
moniker The Everything Store. It has multiple subsidiaries including Amazon
Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper
Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D).
Its other subsidiaries include Ring, Twitch, IM'd, and Whole Foods Market.
Its acquisition of Whole Foods in August 2017 for US$13.4 billion
substantially increased its footprint as a physical retailer.

5. PRODUCTAND SERVICES
• Amazon.com is an e-commerce platform that sells many
product lines, including media (books, movies, music, and
software), apparel, baby products, consumer electronics,
beauty products, gourmet food, groceries, health and
personal care products, industrial & scientific supplies, kitchen
items, jewelry, watches, lawn and garden items, musical
instruments, sporting goods, tools, automotive items, toys
and games, and farm supplies and consulting services.
Amazon websites are country-specific (for example,
amazon.com for the US and amazon.fr for France), though
some offer international shipping.
• Visits to amazon.com grew from 615 million annual visitors in
2008, to more than 2 billion per month in 2022.The e-
commerce platform is the 14th most visited website in the
world.

7. OBJECTIVEOF AMAZONCOMPANY
To Expand the business over a
National Boundaries
Minimize cost of Production
Capture Lucrative Foreign Market
Global Consumer Awareness
Making Best use of Technology
Achieve Greater Efficiency
 Customer Obsession than
Competitor Focus

8. Amazon Valuation

9. Amazon Selling: Advantages & Disadvantages
Advantages
•Over 240 million Amazon customers worldwide
•Many potential buyers are looking for products only on Amazon
•A fair bit of "Traffic" from the very first minute without having to pay for extra advertising
•You don´t need your own Shop Software
•By using the option „Shipping via Amazon" (FBA) you outsource your entire shipping logistics and benefit from
low shipping cost
•Well established Amazon partner program for affiliates

10. Disadvantages
•Amazon Sales Charge - depending on the product category between 7% and 20%
•With the option „Shipping via Amazon“ shipping costs have to be included in the sale price
•Several providers of the same product can result a price battle
•Possibly limited opportunities to directly influence the display of a product
•Amazon — a potential competitor
•Dependency of Amazon

11. CURRENT STAGE OFAMAZON

12. CURRENT
SCENARIO
 SHORT HISTORY OF AMAZON
 TECHNOLOGY INNOVATION
 AMAZON PRIME
 AMAZON GROCERY
 AMAZON MINI TV
 AMAZON PHARMACY

13. FUTURE PLAN OF AMAZON
1. AMAZON ANNOUNCE ITS FIRST AUTOMATED U.S FULFILLMENT
CENTRE TO ELIMINATE PLASTIC DELIVERY PACKAGING.
Its first automated U.S. fulfillment center to eliminate plastic
delivery Packaging.

14. FUTURE PLAN OF AMAZON
2. AMAZON AI POWER TECHNOLOGY THAT WILL INSPECT
DELIVERY VAN AND KEEP DRIVERS SAFE
s and help keep drivers safe

15. FUTURE PLAN OF AMAZON
3. AMAZON NEW PRIME DRONE

16. FUTURE PLAN OF AMAZON
4. AMAZON ELECTRIC VAN

17. FUTURE PLAN OF AMAZON
5. AMAZON IS COMING UP WITH USING ROBOTS TO
ASSIST EMPLOYEES AND DELIVERY FOR CUSTOMER.

18. WORLD TRADE ORGANIZATION

19. INTRODUCTION
World Trade Organization is an Inter governmental organisation
which regulates international trade
Officially commenced on 1st Jan 1995 under the Marrakesh
Agreement Signed by 123 nations in 1994
WTO had replaced GATT (General agreement on tariffs and trade)
They deal with: agriculture, textiles and clothing, banking,
telecommunications, government purchases, industrial standards and
product safety, food sanitation regulations, intellectual property and
much more.

20. BACKGROUND
The World Trade Organization (WTO) came into being on January
1st 1995
It extended GATT in two major ways. First GATT became only
one of the three major trade agreements that went into the WTO
Second the WTO was put on a much sounder institutional footing
than GATT
The GATT mainly dealt with trade in goods, the WTO and its
agreements also cover trade in services and intellectual property.
The birth of the WTO also created new procedures for the
settlement of disputes.

21. OBJECTIVES OFWTO
To arrange the implementation, administration and
operations of trade agreements
Settlement of disputes
Trade relations in issues deal with under the
agreements.
To provide a framework for implementing of the
results arising out of the deliberations which taken
place at ministerial conference level.
To manage effectively and efficiency the trade policy
review mechanism CITIM

22. FUNCTIONS OFWTO
Administering trade agreements
Acting as a forum for trade negotiations
Settling trade disputes
Reviewing national trade policies
Building the trade capacity of developing economies
Cooperating with other international organizations

23. WTO Advantages:
1. Global Market Access
2. Rules-Based System
3. Dispute Resolution
4. Technical Assistance
5. Investor Confidence
6. Intellectual Property Protection

24. •WTO Disadvantages:
1. Developed Nations Dominance
2. Impact on Domestic Industries
3. Environmental and Social Concerns
4. Inequality
5. Pressure on Public Services
6. Resistance to Change

25. • Balancing Act:
• Balance Interests
• Adaptive Policies
• Inclusive Trade Practices
• Future Focus:
• Reform Discussions
• Adaptive Strategies

26. Final Thoughts:
Strategic Engagement
Ethical Leadership
Q&A:
Open for questions and
discussions.

27. CONCLUSION

28. THANK
YOU