Creating a plan of action to market yourself.

1. Personal Branding
Create A Plan Of ActionTo Success Ms Christine Speaks

2. Foundation
Welcome! Introduction
What do you
want out of
this Industry
Dedication
Personality
Type
Attitude
Being
equipped/Tools

3. Ice BreakerActivity
Basic Introduction of
who you are and what
you are looking for.

4. Personal Branding
What is Personal Branding?
 Personal branding involves creating a voice,
personality, logo, biography and even the topics
you want to be known when talking to clients
Branding
 Mark= Ex.When some type of symbol or
ornament pattern is burned into the skin of a living
person, with the intention that the resulting scar
makes it Permanent.
 Stamp= To impress a pattern or mark, and to Make
it official on a surface, object or document, using a
linked or engraved block or other instrument
 Identify= to indicate what something is.

5. Elevator Pitch
Your Elevator Pitch
 The Foundation ofYour Personal Brand
Imagine stepping into an elevator in a
downtown office building.As the doors
close, the person standing next to you
says, “Hi, I’m a recruiter at your dream
company.Tell me about yourself.”Are you
prepared for an opportunity like this?
Could you concisely introduce yourself,
your background and your career
aspirations in the time of a quick elevator
ride—30 seconds or less?

6. Elevator Pitch
Can be Used in a variety
of Professional Situations
 Networking Events

7. Elevator Pitch
Career
Fairs
Cover
Letters
Interviews
(Elevator
Optional_

8. Elevator Pitch
Career
Fairs
Cover
Letters
Interviews
(Elevator
Optional_
1
2
3
This Photo by Unknown author is licensed under CC BY-SA.

9. Elevator Pitch
Career
Fairs
Cover
Letters
Interviews
(Elevator
Optional_

10. Elevator Pitch
4-step process for developing a strong and
effective elevator pitch.
Step One= KnowYourself
Previous jobs
Strongest skills
Your passions and strengths

11. Elevator Pitch
StepTwo
Craft your Pitch
Learn to craft your
pitch for different
personalities

12. Elevator Pitch
Your Pitch = 3
parts
Part one-
Knowing who
you are
Part two- Skills
and
accomplishments
Part three-What
you are looking
for and the topic
you are
interested in

13. Elevator Pitch
StepThree= Body Language...
Please consider...it takes only 7 seconds for
people to make 11 impressions about
you...Image matters so make sure your
elevator pitch match your body language.
 Posture

14. EyeContact
Makingeyecontactisveryimportant
whenyouaretalkingtosomeone.
Thismakesapersonfeelcomfortable
and confidentinwhat youare
saying,Lookingdownoroffwhen
youaretalking tosomeonemakes
youlook unsureaboutwhatyou
aresaying.

15. Volume
SpeakClearly and makesure
youarenottalking tolowortoo
loud. Ifusing anytypeof
earpiecemakesureyour
voice flowsthroughthe
mouthpieceandthereisnostatic
comingfrom either. Adjustyour
toneif needed.

16. Tonal-Facial
Expressions
(smile)
ASmileis
worth more than
athousandWords

17. Clothing
YourProfessional Imageisyouroverallappearance. Theway youdress.Yourdressattireshould
always beprofessional. DresstoImpressandalwayslookthepart.

18. Handshake
Handshakingisanonverbal
exchange.Whenshakinghands
alwaysmakeeyetoeyecontact..
Smile.Alwaysusethisstrategywhen
introducingyourselfinanytypeof
setting.Thisalsoshowsgood
manners.

19. 4. Practice Practice, Practice
Work on your speech tics ( ex.you know or um)
Work on your nervous habits( ex.always placing hands in pocket)
VideoTape
AudioTape
Recite to Family and Friends

20. CreatingA
Plan ofAction
forSuccess
Step 1:
1.Write your Goals down, make sure they are S.M.A.R.T Goals
S=specific/ your goal is clearly defined
M= measurable/ how many clients are you aiming to pitch in
the first couple of weeks
A=attainable/set challenging goals
R= Relevant/ Fit your goals into your plans for life.
T= time/ set a deadline for which each goal will be achieved

21. Creating a
Plan ofAction
forSuccess
Step 2:
Set Mini Goals:
Reaching your goals can be a challenge. Sometimes it seems like
the due date is so far away. Set Mini goals to work toward your
Big goals.
(ex. If it is your goal to make $20.000 a month within 7 months,
create a mini goal of how much you will make at the end of each
month. By setting this mini goal you will know if you are on or off
track when trying to reach your big goals.

22. CreatingA
Plan ofAction
forSuccess
Part 3:
What NeedsTo Happen:
Determine what it is going to take to reach your Mini goal or
Big goal within the time frame you have set.When you are
planning to make more money, you will need to recruit
more clients. Determine how many clients you need

23. Creating a Plan ofAction forSuccess
Part 4:
Actions required:
If you need to gain 20 Clients within 5 months, what action do you need to take to
find those 20 Clients. Use strategies that will make your clients happy, so they can
become recurring clients, and send referrals to your business.

24. Creating a
Plan ofAction
forSuccess
Step 5:
A Daily Plan
Once Step 4 is complete, there should be a list of tasks to be
completed in order to reach your goals Make a daily plan and
put these tasks into your schedule

25. Creating a
Plan ofAction
forSuccess
Part 6:
FollowThrough:
Now that Steps 1-5 are complete,There should be a daily schedule to be
followed. There are going to be times when it feel like some of your
strategies are not working as good as they were when you first started out.
Create new strategies to continue to seek new clients on a daily basis? Find
ways to help keep yourself motivated. Always write down your
accomplishments. It is only when you quit that make the plan
fail...Perform self- evaluations randomly to see how you are progressing. By
following all of these steps you now have created a Plan of Action for
Success. Not only will you have a Good Plan, but you will have a Plan that
Works! A plan of action is just like mapping out your dreams and goals and
taking different routes to get each goal accomplished. To become an
Entrepreneur you must begin creating a Plan of Action to help guide you on
your journey to success.Your Plan Of Action is that tool you can use when
trying to achieve any dream or goal in life., although, a new Plan of Action
must be put in place for each individual dream or goal.

26. Summary and
Review:
Foundation:
 What do you want out of this Industry
 Dedication
 PersonalityType
 Attitude
 Being equipped/Tools

27. Summary and
Review:
Personal Branding
 What Is Personal Branding?
 Personal branding involves creating a voice, personality, logo, biography and even the
topics you want to be known when talking to clients
 To Brand something means to : Mark, Stamp, and Identify
 Mark= Ex.When some type of symbol or ornamental pattern is burned into the skin
of a living person, with the intention that the resulting scar makes it Permanent
 Stamp= To impress a pattern or mark, and to Make it official on a surface, object or
document, using a linked or engraved block or other instrument
 Identify= to indicate what something is..

28. Summary and
Review:
What is an elevator pitch? “Elevator pitch” is a popular term for the
basic introduction of who you are and what you’re looking for. It can be
used in a variety of professional situations such as networking events,
career fairs, cover letters and interviews.
Why is an elevator pitch important? In most situations, you won’t have
time to tell someone your life story or to list every accomplishment on
your resume.The best elevator pitches provide enough background
information and enthusiasm so the other person wants to continue a
conversation with you.
4-step process for developing a strong and effective elevator pitch.
1. KnowYourself
 Previous jobs
 Strongest skills
 Your passions and strengths

29. Summary and
Review:
2. Craft your pitch
 Your Pitch = 3 parts
 Part one- Knowing who you are
 Part two- Skills and accomplishments
 Part three-What you are looking for and the topic you are
interested in

30. Summary and
Review:
3.Body language... please consider.....it takes only seven
seconds for people to make 11 impressions about you...Image
matters so make sure your elevator pitch match your body
language...
 Posture
 Eye contact
 Volume
 Tone - Facial expression (smile!)
 Clothing
 Handshake

31. Summary and
Review:
4.Practice, Practice, Practice
 Work on your speech tics ( ex.you know or um)
 Work on your nervous habits( ex.always placing hands
in pocket)
 VideoTape
 AudioTape
 Recite to Family and Friends

32. Summary and
Review
Creating A Plan of Action for Success
Step 1:.Write your Goals down, make sure they are S.M.A.R.T Goals
 S=specific/ your goal is clearly defined
 M= measurable/ how many clients are you aiming to pitch in the
 First couple of weeks
 A=attainable/set challenging goals
 R= Relevant/ Fit your goals into your plans for life.
 T= time/ set a deadline for which each goal will be achieved
Step 2: Set Mini goals to work toward your big goals
Step 3: Find out what needs to happen, time frame and determine how
many clients you will need .
Step 4 : What actions are required to reach your goals
Step 5: Creating a Daily Plan and putting tasks into your schedule
Step 6: Follow through with your Plan of Action

33. www.mschristinespeaks.com

34. Power Point Presentation by:
Christine Elliott/Motivational SpeakerCoachingConsulting
"If you want to
Fly
Give up
everything that
weigh you down"