Personal Branding <br />						Erika Penner <br />HR Professional <br />MBA / Masters in Conflict Resolution <br />
Agenda<br /><ul><li>What is a personal brand?
Where do I start?
 How do I showcase my personal brand to potential employers?
 How do I choose the right internship or career path?
 How do I communicate my personal brand during the interview? </li></li></ul><li>Personal Branding <br />Is the public exp...
Elements of a Personal Brand <br />Personal Image <br />Personality<br />Competencies <br />“The Differentiator”<br />
How to Start Personal BrandingCreate a Unique Value Proposition  <br />Based on your personal goals: Consider your strengt...
How to Showcase Your Personal Brand<br /><ul><li> Resume / Cover Letter
 Social Media
 Portfolio
 Interview </li></ul>All three need to send an honest, consistent message to your potential employer. <br />
Resume ~ What you know <br /><ul><li>Be Specific: Edit your resume for each position you apply for.
Length: 1 page is desired, 2 pages max!
Format: Highlight experiences in order of importance (I recommend: education, internships, then projects and affiliations ...
Errors: Have at least 2 other people edit your resume before you send it out. Must be absolutely 100% flawless!</li></li><...
The Cover Letter<br />Brevity is of utmost importance. (Remember the 30 second rule) 3 Paragraphs maximum! <br />Highlight...
Social Media Tips <br />The 4 Steps to Personal Branding using social media (Me 2.0, 2009)<br />www.personalbrandingblog.c...
Social Media Pitfalls<br /><ul><li>Your online reputation follows you. Proactively manage it!
Upcoming SlideShare
Loading in …5
×

Personal Branding Presentation

945 views

Published on

Fun informal speech that I present to a few hundred undergraduates each term.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
945
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Personality includes self confidence
  • Step One: Way to startThis could be included on the top of your resume
  • Many people have a generic “objective” tailor it to the company and the position, or just leave it out. (I don’t have one) Errors- Survey that most managers will reject candidacy if they see more than 1 minor error
  • Create boundaries and stick to them!
  • Personal Branding Presentation

    1. 1. Personal Branding <br /> Erika Penner <br />HR Professional <br />MBA / Masters in Conflict Resolution <br />
    2. 2. Agenda<br /><ul><li>What is a personal brand?
    3. 3. Where do I start?
    4. 4. How do I showcase my personal brand to potential employers?
    5. 5. How do I choose the right internship or career path?
    6. 6. How do I communicate my personal brand during the interview? </li></li></ul><li>Personal Branding <br />Is the public expression and projection of your identity, personality, values, skills, and abilities. The goal is to influence others by emphasizing your personal strengths and differentiating yourself from others. Similar to a corporate brand, your personal brand is simply “how you package yourself.”<br />
    7. 7. Elements of a Personal Brand <br />Personal Image <br />Personality<br />Competencies <br />“The Differentiator”<br />
    8. 8. How to Start Personal BrandingCreate a Unique Value Proposition <br />Based on your personal goals: Consider your strengths and what you want to project to potential employers <br />Write a 15 word (or less) description of yourself<br />“HR professional with superior cross-cultural communication skills and extensive experience in employee training and development” <br /> <br />
    9. 9. How to Showcase Your Personal Brand<br /><ul><li> Resume / Cover Letter
    10. 10. Social Media
    11. 11. Portfolio
    12. 12. Interview </li></ul>All three need to send an honest, consistent message to your potential employer. <br />
    13. 13. Resume ~ What you know <br /><ul><li>Be Specific: Edit your resume for each position you apply for.
    14. 14. Length: 1 page is desired, 2 pages max!
    15. 15. Format: Highlight experiences in order of importance (I recommend: education, internships, then projects and affiliations last)
    16. 16. Errors: Have at least 2 other people edit your resume before you send it out. Must be absolutely 100% flawless!</li></li></ul><li>What you might not know…<br />Think of your resume as a marketing tool for you as a professional. A recruiter will only spend an average of 30 seconds looking at a resume in order to determine fit. <br /> <br />Projects that don’t involve some actual real world experience are not highly relevant. <br />Quantify whenever possible!<br />Create a professional email address and cell phone message<br />Format matters! (Spacing, fonts)<br />
    17. 17. The Cover Letter<br />Brevity is of utmost importance. (Remember the 30 second rule) 3 Paragraphs maximum! <br />Highlight your differentiator (with 1-2 examples) of what you would add to this particular organization. <br />Address concerns that they may have when looking at your resume (gaps, lack of experience) <br />Show your personality, but remain professional <br />
    18. 18. Social Media Tips <br />The 4 Steps to Personal Branding using social media (Me 2.0, 2009)<br />www.personalbrandingblog.com<br />Discover your Personal Brand <br />Create your Personal Brand<br />Communicate your Personal Brand <br />Maintain your Personal Brand<br />
    19. 19. Social Media Pitfalls<br /><ul><li>Your online reputation follows you. Proactively manage it!
    20. 20. The recruiter willgoogle your name. Know what comes up and set a google alert.
    21. 21. Set your boundaries and stay true to them.
    22. 22. Personal websites, Linkedin, and Visual CV all add to your personal brand. Maintaining is the hardest part. </li></li></ul><li>Portfolio <br />This is part of your personal brand and is reflective of your professional growth. <br /><ul><li>Your resume and portfolio need to be consistent
    23. 23. Start early! The majority of your time should be spent thinking about the most effective way to display yourself.
    24. 24. Don’t let your portfolio speak for you; your portfolio highlights you as a professional, not the other way around.</li></li></ul><li>Picking the Right Company or Industry<br /><ul><li> Research now! History, values and mission statement, current news.
    25. 25. Read Job Descriptions. Look for positions that will highlight your strengths.
    26. 26. Have an open mind! Working for the right company may be more beneficial that having the right job.
    27. 27. Consider re-locating. The right opportunity may lead you to the ideal career path. </li></li></ul><li> Career Search<br /><ul><li>Use at least 5 online resources
    28. 28. Use your contacts: Acquaintances, Professors, Classmates, Friends, Family.
    29. 29. Companies often have their own career website.
    30. 30. If you are interested in working in bigger cities, contact a recruiter!</li></li></ul><li>Interviews ~ What you know<br /><ul><li>Always dress in your most professional business attire
    31. 31. Know about the company. Have questions to ask that refer to your knowledge.
    32. 32. Make eye contact
    33. 33. Be prepared with the typical interview questions. Practice out loud. </li></li></ul><li>What you might not know…<br />Bring references and at least 2 copies of your resume to the interview <br /> <br />Do not be late or early<br /> <br />Be confident yourself and enthusiastic about the opportunity <br /> <br />Send a thank you email to your interviewers within 48 hours<br /> <br />Trust your instincts!<br />
    34. 34. ~ Telephone Interviews ~<br /><ul><li>Telephone interviews are like a first date. The point of them is to see if they want to bring you in for a live interview
    35. 35. Be comfortable, prepared and clear on appointment details
    36. 36. Expect the question: “Tell me about yourself.”
    37. 37. Don’t ramble</li></li></ul><li>Takeaways<br />Take time to evaluate and establish your personal brand now<br />Be Authentic and honest! It’s easy to spot a fake<br />Don’t be afraid to adjust your personal brand. Self-realization is a necessary process<br />Maintain your personal brand and never stop networking. <br />
    38. 38. Resources<br />http://www.careerealism.com/<br />http://personalbrandingblog.com/<br />Me 2.0 By Dan Schwabel<br />My Info <br />penner@uoregon.edu<br />penner.erika@gmail.com<br />

    ×