Millersville Social Media Revamp
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Revamp of Millersville University's social media usage and guidelines. Presented Fall 2014.
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Millersville Social Media Revamp
- 1. Social Media How, Where, & When Aaron Jaffe @its_jaffe
- 2. Social media tells the story of MU
- 11. 2012 2013 May-14 now facebook 3,677 7,072 10,698 11,200 twitter 2,310 3,966 4,259 4,789 instagram 0 230 921 1114 0 2,000 4,000 6,000 8,000 10,000 12,000 Followers Social Media Growth
- 12. 0 230 933 1,114 1412 0 200 400 600 800 1000 1200 1400 1600 2012 2013 May-14 Aug-14 Nov. 2014 Instagram STATISTICS
- 13. STATISTICS 2,310 3,966 4,259 4,789 0 1,000 2,000 3,000 4,000 5,000 6,000 2012 2013 May Now Twitter
- 14. STATISTICS 3,677 7,072 10,698 11,200 0 2,000 4,000 6,000 8,000 10,000 12,000 2012 2013 May-14 Now Facebook
- 15. STATISTICS
- 16. STATISTICS
- 17. STATISTICS
- 20. • Deactivate old/unused account associating themselves with the university. • Make sure that the SM sites that are kept are kept up-to-date. Out With The Old
- 22. Guidelines for Ville Social Media • SM Compact • Make sure that all new and existing SM accounts associating themselves with the university follow the guidelines to make sure that they keep a good image on the university. • Make sure SM accounts are consistent and easily searchable. • make sure names match meaning (@villesoccer, @villeathletics, @MULibrary) • Keep list of all SM posters for each official site.
- 23. Guidelines for Ville Social Media http://www2.kutztown.edu/news-and- media/ku-social-media/social-media- guidelines.htm
- 25. Audience Accessibility • Keep an up-to-date index easily accessible by anyone to find the SM accounts of departments • Create a central “hub” for our social media http://www2.kutztown.edu/SocialMedia http://socialmedia.umich.edu/
- 26. Twitter Lists
- 28. CROSS-COMMUNICATION • Provide tips and possible posts to other departments & organizations on campus. • Re-post if applicable your SM too • Monthly/Semester SM meeting
- 30. CROSS-COMMUNICATION = FOLLOWER GROWTH • Provide tips and possible posts to other social media accounts on campus. • Re-post if applicable your SM too
- 32. CAMPAIGNS • Creates active engagement • Creates a sense of community • Creates a need for following
- 33. GIVEAWAYS • Easiest way to get followers • Gets students involved • Continuous advertising
Editor's Notes
- --This is where we started out. -- almost no interaction and no organization
- From those first posts we have grown significantly.
- 188 likes And 19 shares
- 122 likes 1 comment 1 share
- 988 likes 17 Comments 48 shares Reached 10,672 people
- 4 retweets 7 favorites
- -Responding to students has had an overwhelming amount of positive feedback. -Students love to see the university engaging with their students—even if it is for something silly
- Instagram: we were at that
- It was at 230 for a full year, and since I have been here it has risen over 700 new followers
- We are #7 for likes However we are getting more engagement from the students than the other universities. We are #11 overall
- -these are good examples of where we were, but from there everyone started making a social media accounts. We had regulations on so much other things that are made public by the university, but not on social media. -people were making social media accounts of Millersville popping up everywhere
- Distributed this is where we are now. Centralized -This is not where we want to go. -This model does not allow for creativity and authentic content to be produced from the actual department running it -it will create a distanced off-putting aspect to us Coordinated -allows for creative and authentic control but within guidelines -”organized chaos”
- We want our audience to not have to look hard to find us. (3 clicks rule) Creating a central hub will be the best way for our community to find out what is happening on campus. ~we link all our the main social media sites to this hub to create easy access of information. ~we also be a source of information for anyone wanting to get in the field of social media or just wanting to make their SM site better.
- Other actions that can be taken, -- giving credit where credit is due
- Not everything goes in one place --if you find something that would go good on another site, offer it as a possible post for them. Example 1. we find link/post that pertains to health 2. we give it to peer health educators to post 3. they link it to our rape/assault initiative 4. we get more likes, and better response on the initiative 5. we share their post that we originally gave them 6. they get more likes 7. WIN-WIN
- 980 more people reached because it was shared on our page