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West Virginia Co-Op Presentation

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ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:

Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com

Published in: Travel, Entertainment & Humor
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West Virginia Co-Op Presentation

  1. 1. Hi.
  2. 4. full service digital agency
  3. 9. 2012 Display Co-Op Program West Virginia Division of Tourism
  4. 10. Display Co-Op Program <ul><li>The West Virginia Division of Tourism is pleased to announce an opportunity to participate in a Co-Op program that will allow you to promote your city, attraction, or special offering to millions of potential visitors on national websites such as The Food Network and Orbitz. </li></ul>West Virginia Co-Op Program - DISPLAY
  5. 11. Amazing Benefits <ul><li>The State will reserve sites and negotiated rates well below rate card values. </li></ul><ul><li>There are no monthly minimums. Paramore|Redd will help create and manage the media buy. </li></ul><ul><li>All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel. </li></ul>West Virginia Co-Op Program - DISPLAY
  6. 12. Co-Op Display <ul><li>Double the amount of impressions of a normal media buy while cutting your costs in half. How? The State will purchase 50% of the impressions and split the cost with you 50/50. </li></ul><ul><li>The viewer has the ability to click to WVTourism.com or your website from your banner creative. This allows the viewer a choice of what to explore in West Virginia. </li></ul><ul><li>This option allows you to drive traffic to your website at half the price. Paramore|Redd will produce the creative and handle all aspects of the media buy. </li></ul>West Virginia Co-Op Program - DISPLAY
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  12. 18. Option 1 Campaign Minimum: $5000 <ul><li>Includes: </li></ul><ul><li>2 banner designs </li></ul><ul><li>$900 campaign setup fee </li></ul><ul><li>Between 370,000 and 2 million media impressions depending on the sites selected </li></ul><ul><li>Number of sites on which you can have presence depends on the following: </li></ul><ul><li>Desired length of campaign </li></ul><ul><li>Current inventory </li></ul><ul><li>Media spend </li></ul><ul><li>Campaign reporting and optimization covered by the State </li></ul>West Virginia Co-Op Program - DISPLAY
  13. 19. Available Websites <ul><li>Trip Advisor </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  14. 20. Available Websites <ul><li>Orbitz / Away </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  15. 21. Available Websites <ul><li>GAC.com </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  16. 22. Available Websites <ul><li>Travelocity </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  17. 23. Available Websites <ul><li>Pandora </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  18. 24. Available Websites <ul><li>SouthernLiving.com </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  19. 25. Available Websites <ul><li>Food Network </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  20. 26. Available Websites <ul><li>Travel Channel </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY
  21. 27. Available Websites <ul><li>Bridal Guide </li></ul><ul><li>All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54. </li></ul>West Virginia Co-Op Program - DISPLAY

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