Meaning features and importance of "Communication"

1. COMMUNICATION
Meaning, Features & Importance

2. MEANING
 The word 'communication' has been derived from the
Latin word 'communis' which means common, meaning
thereby common among two or more than two people, in
equal measure. In this way communication means sharing
It refers to an thoughts among two or more than two
people. Thus, under another and communication the
sharing of thoughts among different them. people is done
in such a manner that the listener is receiving them in the
same spirit with which they are being told.

3. Definition of Communication
 According to Keith Davis,
 "Communication is the process of passing information and
understanding from one person to another.”

4. FEATURES
 (1) Two or More Persons: The first important characteristic of
communication is that there must be a minimum number of two persons
because no single individual can have an exchange of ideas with himself. A
listener is necessary to receive one's ideas. Therefore, there must be at least
two persons -the sender of information and the receiver.
 (2) Exchange of Ideas: Communication cannot be thought of in the
absence of exchange of ideas. In order to complete the process of
communication there must be an exchange of ideas, orders, feelings etc.,
among two or more than two persons.

5.  (3) Mutual Understanding: Mutual understanding means that the receiver
should receive the
information in the same spirit with which it is being given. In the process of
communication, it is more important to understand the information rather
than carry it out.
 (4) Direct and Indirect Communication: It is not necessary in
communication that the receiver and giver of information should be face-to-
face with each other. Communication can be both
direct and indirect. Direct communication means face-to-face conversation,
while indirect communication is through other means.
 (5) Continuous Process: Communication is an endless process, as is the
case with business
where the manager continuously assigns work to his subordinates, tries to
know the progress of the work and gives directions.

6.  (6) Use of Words as well as Symbols: There can be many means of
communication, like the written, the oral and symbolic. The examples of
symbolic communication are the ringing of bell for closing a school or a
college, saying something by the movement of the neck, showing anger or
disapproval through eyes, giving some decision by the raising of a finger in
cricket, etc.

7. IMPORTANCE
“Just as blood has an important place in our body, in the same way
Communication has an important place in an organization”
 (1) Acts as Basis of Coordination: With the enlargement of the scale
of business the importance of communication has increased. In big industrial
units the form of the organization is decided by specialization and division of
labor, where a large group of people work. In case of such big organizations,
work can be accomplished without any hindrance only with the help of
coordination. For the purpose of coordination it is essential that the people
working in the organization should have mutual understanding regarding the
goals of the organization and they should know the means with the help of
which these goals can be accomplished. They should also have the knowledge
about the relationship of their activities. This is possible only with the help of
effective communication.

8.  (2) Helps in Smooth Working of an Enterprises: Communication begins
with the thought of establishing an enterprise and continues till the closure of it.
All the decisions taken in the organization and all the activities being carried on
therein depend on communication. No activity is completed without the help of
communication. For example, a production manager will be able to produce goods
only when the sales manager tells him about the possibility of sales. In the same
way, the activities of the purchase department, financial department, personnel
department, etc. depend on communication. Therefore, if free and timely
communication continues taking place, all the activities of the enterprise will be
smoothly accomplished.
 (3) Acts as Basis of Decision Making: In the absence of communication it is
not possible for the higher management to take any decisions. Before taking any
decision many sorts of information has to be collected on the basis of which an
idea is given the final shape. Information connected with the decision making can
be obtained only with the help of communication. Not only this, but the use of
communication is made for the purpose of effectively implementing the decisions.
Without effective communication it cannot be known as to what was asked to be
done, what has been done, what is being done and what remains to be done.

9.  (4) Increases Managerial Efficiency: Communication is absolutely necessary
in order to perform managerial functions quickly and in an orderly manner. It is
through the medium of communication that the managers pass on the information
about the objectives laid down, issue directions, divide work and control the
activities of the subordinate employees. Therefore, in the absence of
communication a manager remains an inactive part of the organization while the
presence of communication increases his efficiency.
 (5) Establishes Effective Leadership: In order to become an efficient leader,
a manager must possess the knowledge of the art of communication. In other
words, in the absence of the knowledge of effective communication, it is futile to
think of leadership. A manager can become an efficient leader by improving the
art of communication. A good communication system brings the employees close
to one another and removes their differences
 (6) Boosts Morale and Provides Motivation: Motivated employees with high
morale play an important role in the success of the organization. Now, the
question arises as to how to develop these two things among the employees. Its
answer is inherent in communication. Effective communication helps in boosting
the morale of the employees and motivates them. For example, if the employees
are made partners in the process of decision-making, it will give them an identity
of their own in the organization. In such a situation they will definitely be
motivated and their morale will be at the highest level.

10. CONCLUSION
 At last in my conclusion, Communication is not just words it is a
mixture of tone and body language. So effective communication is the
key of success of an organization. Success comes automatically to the
employees of an organization who are familiar with the art of
communication. Good communication is the foundation of sound
management.

11. THANK YOU!
 NAME: SHUBHAM SHARMA
 ROLL NO: 939
 CLASS MBA 1ST SEM.
 HIMACHAL PRADESH UNIVESTITY BUSINESS SCHOOL
REGIONAL CENTER DHARAMSHALA
 EM@IL ID: shubhamhpubs@gmail.com