1. 0903 101
(Organization and Management)
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0903 101
(Organization and Management)

3. 1

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5.  ( GTH )

6. 
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2532
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7. "
2536
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10. (SET:GRAMMY)
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14. 89
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17. 
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18.  GMM Live

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
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2
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19. [ 13
2007[3]
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20. 
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 daraoke.com
 gmember.com
200,000 2553)
 "Izee Music " izeemusic.gmember.com

5
C-Band
KU-Band

21.  3
2
Nielsen [4]
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GMM'B)
 Channel [V]
 Money Channel

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(

22.  91.5 Hot (http://www.hot915.fm)
 94 EFM (http://www.efm.fm)
 89 Chill Fm (http://www.chill89.fm)
 106.5 GreenWave (http://www.greenwave.fm)

 http://www.gmm-tv.com)
 Exact (http://www.exact.co.th)
 http://www.scenario.co.th)

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
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2554
3



23. 
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5
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 10.50 - 11.45
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 (1

 WakeClub


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7

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9

24. 
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

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
 The Hunt


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
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



-

 Image
 In Magazine
 Maxim
 MadamFigaro
 HerWorld

25. 


 "
 ( 2540)
 ( 2544, 2545, 2550)
 2485 ( 2547)
 ( 2548)
 ( 2550)
 ( 2550)
 9 on stage ( 2551)
 ( 2551)
 ( 2551)
 11 ( 2552)
 ( 2552)
 ( 2552)
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26. 
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30. 
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 15 11
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PHENOMENA)
 GTH)
 (
PHENOMENA)
 '
 4 ( )
 Seasons Change

 Final Score 365



 #19





31. 


 Suck Seed

 Top Secret
 ATM

32. 

-
1
2005)
 "Asia's Best Under A Billion"
1
 Good Corporate Governance)
2005-2007)
 2550

33. SWOT ANALYSIS
(STRENGTH)
1.
(Blue Ocean)
Brand Loyalty
2.

34. %
3.
Logo Product
4.
5.
6.
7.

35. Customer concentric
8.
9.
Ethics
10.

36. 11.
12.
13.
Customer Centric
14. (Customer
Centric)
15.

37. 16.
17.
,
Music Library
18. Producer
19.
20.

38. 21.
22.
23.
24. Imagine
25.

39. 26.
27.
28.
AIG
(
)
29.

40. training
30.
Bank
31.
2539
2540
32. 1
-
6
(WEAKNESS)
1.
2. SBU

41. cost
3. Product
4.
5. Backward Forward
6. Mass Product
Super Star
7.
(inside –out )
RS
RS
(outside-in)

42. 8. Positioning
9.
10.
(Quality Control / Quality
Assurance) Value
11.
12.

43. 13.
14.
15.
(OPPORTUNITY)
1.
2. Product
Product

44. 3.
Low cost leadership
4.
5.
Product
6.
7.

45. 8.
Know how
9.
(THREATS)
1.
copy
copy CD
2.
3.
4.

46. 5.
MP3 MP4 Audio
CD MP3
MP4
6.
7.
8.
Music Library
9.

47. 10.
McKinsey’s 7S

48. 1. Strategy
Customer Centric
6 Teen
Idol), Pop Idol), Rock), Retro
& Vintage), Niche) Country)
Royalty Brand
2. Structure

49. Strategic
Bussiness Unit SBU Structure
7
1.
2.
3.
4.
5.
6.
7.
E-Business
- - -
-
- - -
- . 999
- .
- -
-
- -
-

50. Event Marketing
- - - -
-
- - -
-
- - - - -
- - -
- -
- -
- -
-
-
-
-
-

51. 3. System
Integration

52. 4. Style
3
5. Staff
3 280

53. Vision)
6. Skill

54. 7. Shared Value
King of
Content"
"
”
60
%

55. 1. 1 4
2.
mbox.co.th
3.
4. 2
5. th.wikipedia.org/wiki/ _