In Computer Science & Education SEO Subject Search Engine Marketing it can be useful for Education & Engineering who learn SEO Subject.

1. Presented By
Disha Patel (201804100120003)
Nevil Rabdiya (201804100120004)
Palak Mistry (201804100120010)
Payal Agrawal (201804100120018)
Guided By
Ms. Bhumika Desai
Search Engine Marketing
(SEM)

2. Agenda
 Search Engine Marketing
 Why Search Engine Marketing ?
 How SEM Works ?
 Online Marketing Planning
 Organic Search & Paid Search
 SEM Vs. SEO
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3. Search Engine Marketing
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 Search Engine Marketing (SEM) is a form of
internet advertising utilizing search engine
results to promote brands and websites.
 It is a form of Internet marketing that seeks to
promote websites by increasing their visibility
in both paid and organic search.

4. Why Search Engine Marketing ?
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 Good Targeting
 Low wastage
 Competitive
 Strong acquisition driver
 Branding.

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How SEM Works?
 SEM networks are self-serve operations. Once a marketer
selects a network, he or she can get a campaign up
within a short period of time.
 When setting up a campaign within an SEM network, the
marketer is prompted to:
 Select a set of keywords related to their website or
product;
 Select a geographic location for the ad to be displayed
within;
 Create a text-based ad to display in the search results;
 Bid on a price they are willing to pay for each click on their
ad.

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Search Engine Marketing

7. 7
Search Engine Marketing

8. 8
The Anatomy of Search Engine Result Page

9. The Anatomy of Search Engine Result
Page
 Organic Search
 Paid Search
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10. 10
Organic Search

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How Organic Search Listing work ?
 In order to rank high on result pages through
organic listing you need to :
 Get crawled
 Choose strategic Key Words
 Optimize web pages content
 Increase inbound relevant links
Organic Search Effectiveness
 Natural Search can be highly effective
because results are posted in the most
important part of a web site.

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Organic Search Detail
Content Targeting

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Paid Search

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How Paid Search Listing work ?
 Paid search is paid on a pay-per-click (PPC)
basis where each keyword search query is a new
live time bidding auction.

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Paid Listings
 Pay Per Click ( PPC )
Advertisers pay each time the “sponsored link”
is clicked.
 Cost Per Click ( CPC )
The cost to advertisers per click by a user
 Click Through Rate ( CTR )
The number of users who clicked on an ad
divided by the number of times the ad was
delivered (impressions). Usually indicated as a
percentage.

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Paid Search Options Google Content Network

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Paid Search Options Local Search / Maps

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Paid Search Options Mobiles

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Paid Search Listings

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Example – Google AdWords

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SEM Vs. SEO
 “Search engine Marketing, or SEM”, refers to paid
search marketing, a system where businesses pay
Google to show their ads in the search results.
 “Search engine optimization, or SEO”, is different
because businesses don't pay Google for traffic and
clicks; rather, they earn a free spot in in the search
results by having the most relevant content for a given
keyword search.
 Commonly used to refer to large web-based search
engines that search through billions of pages on the
internet.

22. Thank You
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