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PSFK Forecast 2020

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The PSFK 2020 Forecast strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on PSFK.com and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs.

The 20+ pages of the report feature:
- In-Depth Consumer Insights: an informed look at new consumer roles that will shape the decade of 2020
- Key Power Shifts In The Marketplace: 5 key shifts consumer behavior shifts that every organization should be aware of for strategic planning in the near future
- Trends-Driven Business Strategies: actionable roadmaps help creative professionals navigate their way into the future and and participate in the consumer power shift
- Industry Insights For 2020: a detailed understanding of how marketplace shifts will impact key sectors including retail, home, health and marketing
- A 30+ Page Full Presentation Deck
- CES Offer: Report buyers attending CES 2017 are invited to a free one-hour PSFK Forecast consultation at the event

Published in: Technology

PSFK Forecast 2020

  1. 1. F O R E C A S T 2 0 2 0 r e p o r t s u m m a r y T H E E N D O F C O N T R O L
  2. 2. • In-Depth Consumer Insights: an informed look at new consumer roles that will shape the decade of 2020 • Key Power Shifts In The Marketplace: 5 key shifts consumer behavior shifts that every organization should be aware of for strategic planning in the near future • Trends-Driven Business Strategies: actionable roadmaps help creative professionals navigate their way into the future and and participate in the consumer power shift • Industry Insights For 2020: a detailed understanding of how marketplace shifts will impact key sectors including retail, home, health and marketing • A 30+ Page Full Presentation Deck The PSFK Forecast 2020 strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on PSFK.com and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs. Download the Full Report at: psfk.com/forecast-2020 Access all Reports and Debriefs as a PSFK Member: psfk.com/membership Forecast 2020 Report2 G E T T H E F U L L R E P O R T
  3. 3. Forecast 2020 Report | #Forecast20203 Piers Fawkes Founder, PSFK Trends and innovation reports have been talking about the rising power of the consumer since the emergence of digital media; today, it can be surprising to consider how far this shift has developed. In some areas of daily life, we expected a balancing of power between people and organizations (business, government and so on)—but in more and more verticals we forecast a significant shift where the consumer takes control by acting like, or even replacing, the organizations that traditionally provide products, services and messages. The democratization of technology is pushing a real power shift, allowing individual users to modify their surroundings, their lifestyles and even their supply chains with less dependency on brands or governments. PSFK's Forecast 2020 is one of a series of monthly surveys on emerging ideas and market trends. It sits alongside reports on the future of advertising, health, retail and even work. Our research and strategy team leverage the same grounded theory analysis and pattern recognition techniques that apply when they work privately on innovation projects for Google, Red Bull, Samsung and Toyota. The PSFK Labs robust methodology allows us to reflect on the weak signals we can gather and present future forecasts with certainty and accuracy. Download the Full Report at: psfk.com/forecast-2020 W E L C O M E T O 2 0 2 0
  4. 4. Forecast 2020 Report | #Forecast20204 3 2 1 W H A T ’ S E N A B L I N G C H A N G E ? SUBORDINATE SURROUNDINGS SELF-RELIANT RESOURCES IDEALIZED DELIVERY
  5. 5. confidence in big business Forecast 2020 Report | #Forecast20205 C o n s u m e r s D o n ’ t B e l i e v e Y o u A n y m o r e C O N S U M E R S T A K E C O N T R O L T h e y F i l t e r E v e r y t h i n g & W i l l A c t I n d e p e n d e n t l y confidence in agricultural transparency 8% confidence in Congress 18% 30% prefer ads that personalized to them 71% personally verify brand packaging claims. 91%
  6. 6. Forecast 2020 Report | #Forecast20206 K E Y S H I F T S I N T H E M A R K E T P L A C E PRODUCT INFORMATION TRACEABLE TRANSPARENCY LOCALLY-SOURCED VERTICALLY-INTEGRATED MEMBERSHIPOWNERSHIP EMOTIONAL BLOCKERSAD BLOCKERS ATOMIC PERSONALIZATIONGENETIC MODIFICATION Forecast 2020 Report | #Forecast20206
  7. 7. Forecast 2020 Report | #Forecast20207 C O N S U M E R R O L E R E V E R S A L E M P O W E R E D C O N S U M E R C Y C L E
  8. 8. E X P L O R I N G N E W C O N S U M E R P E R S O N A S EVERYONE AS A FACTORY EVERYONE AS A STORE EVERYONE AS A MEDIA CHANNEL EVERYONE AS A POLITICIAN EVERYONE AS A HOSPITAL Forecast 2020 Report | #Forecast20208
  9. 9. Forecast 2020 Report | #Forecast20209 E V E R Y O N E A S A F A C T O R Y 1People make their own products or direct brands’ offerings.
  10. 10. Forecast 2020 Report | #Forecast202010 E V E R Y O N E A S A S T O R E People carry key functions of the store with them at all times of their day. 2
  11. 11. Forecast 2020 Report | #Forecast202011 E V E R Y O N E A S A 
 M E D I A C H A N N E L 3People select, remix, create and distribute content.
  12. 12. Forecast 2020 Report | #Forecast202012 E V E R Y O N E A S A P O L I T I C I A N 4People mobilize, organize & subvert to deliver collective change.
  13. 13. Forecast 2020 Report | #Forecast202013 E V E R Y O N E A S A H O S P I T A L 5From self diagnosis to self-treatment and self- referral.
  14. 14. • In-Depth Consumer Insights: an informed look at new consumer roles that will shape the decade of 2020 • Key Power Shifts In The Marketplace: 5 key shifts consumer behavior shifts that every organization should be aware of for strategic planning in the near future • Trends-Driven Business Strategies: actionable roadmaps help creative professionals navigate their way into the future and and participate in the consumer power shift • Industry Insights For 2020: a detailed understanding of how marketplace shifts will impact key sectors including retail, home, health and marketing • A 30+ Page Full Presentation Deck The PSFK Forecast 2020 strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on PSFK.com and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs. Download the Full Report at: psfk.com/forecast-2020 Access all Reports and Debriefs as a PSFK Member: psfk.com/membership Forecast 2020 Report14 G E T T H E F U L L R E P O R T
  15. 15. About PSFK Labs PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands. In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work. LABS
  16. 16. PSFK MEMBERSHIP The best insights paired with the best tools to discover, save and share them. Get all the reports with a PREMIUMPURPLEBASIC PSFK.COM/MEMBERSHIP
  17. 17. F O R E C A S T 2 0 2 0 r e p o r t s u m m a r y T H E E N D O F C O N T R O L

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