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Design for Professional Institutions, Membership Organisations & Learned Societies

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A brief outline of Karoshi's recent design work for the Institution of Mechanical Engineers and the results achieved. The case study covers principal reports, membership packs, annual reviews, policy statements, mobile applications, charters, vision booklets and exhibition graphics.

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Design for Professional Institutions, Membership Organisations & Learned Societies

  1. 1. Designworksthis way. 2011 credentials: Professional Institutions, Membership Organisations© 2011 Karoshi & Learned Societies
  2. 2. Who we areKaroshi is a creative-led, graphic design agency dedicatedto all aspects of visual communication, from brand identityinception and evolution to application and management.We were born from a team of senior creatives who hadworked with some of the world’s leading brands. Ourexperience showed that the needs of a client were notbeing effectively handled by the traditional agency structureand an opportunity existed for a fresh approach.Karoshi is driven by the principle that creative thinking andclient interaction are not mutually exclusive. Our clients dealdirectly with the creative individuals responsible for theiraccount. This ensures a more efficient execution and alevel of understanding that surpasses that of the accepted Insightagency model.This approach is underpinned by three fundamentalprinciples: insight, creativity and service. Creativity© 2011 Karoshi & Service
  3. 3. What we doIn the challenging environment of the multi-platform world,Karoshi places your brand identity at the core of everystrategic decision made and every creative idea executed.We are experienced in all aspects of print and digital media,and have helped a broad and diverse range of clients adapt,develop and thrive in the modern business landscape.Long-standing relationships with an extensive production Digital &network ensure that Karoshi is uniquely placed to manageany aspect of a project from concept to distribution. Print Design Branding Advertising© 2011 Karoshi Mobile Apps
  4. 4. Who we’ve done it for© 2011 Karoshi
  5. 5. The Institution ofMechanical EngineersA Case StudyThe Institution of Mechanical Engineers (IMechE) is the fastestgrowing professional engineering institution in the countryand became our client in 2005. Their 94,000 members workat the heart of some of the world’s most important anddynamic industries.With a 160-year heritage, the Institution is a progressive andcampaigning organisation, positioned as the pre-eminentvoice of the profession. “” We have worked with Karoshi on a wide range of membership and thought leadership projectsWe apply their bold, authoritative and typographically driven for over five years. In this timebrand identity in complete alignment with their vision of they have provided high value‘Improving the world through engineering’. creativity, innovative design and exemplary customer care. They are timely and conscientious, and continue to provide an ever- broadening portfolio of services to meet our changing needs. Richard Campbell© 2011 Karoshi Senior Communications Manager
  6. 6. Principal reports, aimed at media and MPs, addressLeading thought the key themes of Energy, Environment, Transport and Education and establish the Institution’s perspective through valuable insight and impartial advice. Bespoke CAD animation illustrating the suggested implementation of mitigation, adaptation and geo-engineering (MAG) technologies to reduce carbon emissions over the next 100 years Over £20 million of media coverage generated by 17 principal reports since 2007© 2011 Karoshi Bespoke CAD visualisation illustrating geo-engineering technologies
  7. 7. Karoshi has developed an engaging and accessible reportInforming opinion format delivering scientific information to a broad audience. Bespoke imagery is used to illustrate key recommendations and has attracted worldwide media coverage. The geo-engineering report was a global success with the story and imagery reproduced in over 60 nations© 2011 Karoshi
  8. 8. Membership retention is a key focus of the Institution’s marketing strategy and for 2011 Karoshi created a suiteA war on attrition of eight segmented renewal packs. With key benefit messaging, packs included an A2 foldout poster, membership card and personalised letter. £450,000 increase in revenue generated in the first two weeks compared to the previous year© teamkaroshi.com
  9. 9. Karoshi produced the identity and charter for the launch of the Institution’s Engineered in Britain campaign. Printed onSecuring support British manufactured stock, bound with four stainless steel screw rivets, and inserted into a bespoke slipcase, the document showcases British engineering. Over 300 key stakeholders pledged their support for the Engineered in Britain campaign within the initial 12 months© 2011 Karoshi
  10. 10. Karoshi were commissioned to produce a comprehensive introduction to the Institution – communicating its vision of improving the world through engineering to a non-expertBold vision audience. The resulting booklet established key messages through engaging typography, illustrative photography and bold use of colour. Shaped opinions of 5,000 global influencers from business, industry, government and media© 2011 Karoshi
  11. 11. The Annual Review provides a summary of the Institution’s activities and achievements during 2010. Reflecting the members number one priority to promote engineeringBreaking records to educational establishments, Karoshi used bespoke photography showcasing the Institution’s involvement in the high profile Bloodhound SSC project. Shared achievements with engineering industry stakeholders from the top 1,000 employers© 2011 Karoshi
  12. 12. The Institution’s policy statements cover a wide range of topics and are specifically designed for the publicShaping policy affairs environment. They contain concise background information on the chosen subject, practical engineering recommendations and dynamic solutions. Highest ranked engineering institution for awareness among MPs – ICM/Dods 2010 poll© 2011 Karoshi
  13. 13. Lead CreativesGavin Ireland Creative Director Ben Vincent Design DirectorGavin is a client-facing Creative Director with extensive Ben’s career has encompassed all aspects of graphic designexperience in brand identity. and visual identity management.He was at the creative forefront of the UK new media boom and He gained his formative design experience in the studio ofdesigned digital communications for such high profile blue chip WPP’s Lansdown Conquest (latterly HHCL/Red Cell) beforeclients as Egg and British Airways. As part of a creative team at moving to Spring London, where the focus was on graphicsThe Creative Partnership, he worked on the Channel 4 account. and packaging for FMCGs including Sony BMG, News of the World, Wrangler, Tommy Hilfiger and Ben Sherman. As SeniorAs Design Director at the groundbreaking agency Perfunktory, Designer, he created the visual identity of findaproperty.comhe led the team that designed the websites and accompanying and managed project teams for Mercedes Benz and BenQ.collateral for the pioneering webcasts of the Reading, Leedsand Essential Music Festivals. Ben became Design Director of Karoshi in 2006, having previously partnered with Gavin on the rebrands of Diageo’sGavin founded Karoshi in 2002 and is responsible for the Smirnoff Experience and the digital media agency i-level.overall creative direction of each project as well as day-to-dayclient interaction. He personally oversees all of Karoshi’s visual output.© 2011 Karoshi
  14. 14. ContactTo discuss how we can helpdevelop your brand please contact:Gavin Irelandgavin@teamkaroshi.com+44 (0)20 7490 5955Karoshi77 East RoadLondon N1 6AHwww.teamkaroshi.comKaroshi is the trading name of Team Karoshi Limited.Registered in England & Wales No. 5843712.© 2011 Karoshi

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