Public urban event by PRCI agency.

1. SUPER PARK

2. PROJECT DESCRIPTION:
Client: Itransition Software Development Company
Event: Public urban event
Number of guests: 1500 children from 6 to 13 years (around 8 thousands guests in total during the day)
Location: Central children park, Minsk

3. Super Park is a social event built around idea of edutainment for citizens of all ages. In a situation of little number of activities offered
for citizens in municipal parks (and all of them had to be paid) PRCI.Storytellers with support of Itransition Software Development
Company decided to turn Minsk central park into a Super-Park where all activities are free and useful.
PROJECT DESCRIPTION:

4. PROJECT GOAL & OBJECTIVE:
GOAL:
Create an extraordinary event in local park that could bring
together citizens of all ages and have a good impact on the
development of the park itself. The date of event was June 28,
Youth day, and agency had to develop the concept that would
engage both young generation and other visitors in activities
throughout the day. In addition to that, all activities should
form a thematic whole (going through all of them had to be
awarded).
OBJECTIVE:
Develop a number of engaging activities
that would form 7 thematic zones in the park;
Create large campaign before the event
with help of municipal media
EXECUTION:
We developed 7 thematic zones that were functioning
throughout the day and had non-stop activities for people of all
ages. Each guest had a chance to participate in bird
watching tour, make a DIY bag or learn how to plant seeds.
Kids had a chance to participate in architectural workshops and
theatre master-classes. Event title “Super-Park” was reflecting
a totally new approach to urban events where “super” is
standing for intensity of events and super-powers one can get
after taking part in all of them.
Around 20 volunteers helped organizers to navigate the crowd
and collect ideas about park improvement. Each zone had from
1 to 3 activities repeating each hour. Thematic zones were
centered on specific themes: science, architecture, ecology,
theatre, dance, sports and birdwatching. After going through all
7 zones kids were awarded a special “Super-Hero Diploma”.

5. Overall media reach resulted in 2 million contacts (5 stories on
national TV channels and more than 20 publications in printed
and online media). Volunteers collected around 150 ideas on
park improvement for citizens that were later systematized
into a special report for municipal administration.
The report resulted into a pilot initiative Idea for Park
(http://idea4park.by/) , a website that is collecting
ideas from citizens for a new cultural centre that is about to
be built in one of local parks.
• Around 150 ideas collected from citizens
• Requests for similar events in municipal parks
in 2016/2017
RESULTS:

6. SUPER-PARK IN NUMBERS
Event guests: 7-8 thousand people
Overall media reach: around 2 mln contacts
5 stories on national TV channels
Citizens suggested around 150 ideas for park improvement

7. VISUALS

8. EVENT PHOTOS