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Saturday in the Park

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Saturday in the Park

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I made this project called "Saturday in the Park" for Maverick Indonesia. The purposes of this project are to raise awareness of people living in Jakarta to maintain public park and regularly visit public park for social gathering.

(Sorry for the wrong writing information, Mrs. Tri Rismaharini is a major in Surabaya not in Malang)

I made this project called "Saturday in the Park" for Maverick Indonesia. The purposes of this project are to raise awareness of people living in Jakarta to maintain public park and regularly visit public park for social gathering.

(Sorry for the wrong writing information, Mrs. Tri Rismaharini is a major in Surabaya not in Malang)

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Saturday in the Park

  1. 1. Saturday in the Park Amadea Raissa Sumarni
  2. 2. Jakarta’s public facilities remain one of the worst in Asia. The Safe Cities Index by the Economist Intelligence Unit (EIU) has put Jakarta at the bottom of a list of 50 global cities, by measuring the relative level of safety in four broad categories: digital security, health security, infrastructure security, and personal safety. Background
  3. 3. • 65% of respondents admitted at least there is 1 public park around their neighborhood even though the condition is not necessarily deserve for gathering place or just hanging around. • Less than 21% of respondents stated regularly visited public park in their spare time. While nearly 60% admitted rarely come to the public park.
  4. 4. Based on data collected by Jakarta’s Green Map Community, there are 350 parks in Jakarta but only 12 parks that deserve to be visited and used as a place to spend time
  5. 5. • Dirty (less trash can) • Untreated Bench • Damaged park guardrail • Grass & plants are sere and ended up dead in dry season • Some parks have been converted into trading locations by street vendors (PKL), parking lot and even for washing and drying clothes • No tap water How Are Their Condition?
  6. 6. WHAT CAN WE DO?
  7. 7. This means that public park is “ours”. And we have to contribute for guarding their existence. Main Theme The theme for this campaign is interactivity. We believe that public park is very important because it can provide gathering places for families and social groups, as well as for individuals of all ages. Public park provide opportunity to be physically active. Physical activity is an essential part of an individual’s efforts to stay healthy. Having close-to- home access to places where one can recreate is one of the most important factors linking whether people will become active and stay that way.
  8. 8. Purposes ▧ This project aim to raise awareness of people living in Jakarta about how important public parks to make Jakarta greener. ▧ To gather support from local communities to join and act to maintain and supervise public parks’ cleanness and feasibility. ▧ To increase participation people living in Jakarta to visit public parks *This project is inspired by Mr. Ridwan Kamil and Mrs. Tri Rismaharini efforts to maintain and preserve public parks in Bandung and Malang.
  9. 9. Target Audiences Local Communities People living around public park and neighborhood in Jakarta High schools and universities students
  10. 10. • The first thing we can do is develop proposals. Then, we arrange meeting with sponsorship and potential partnership like Ministry of Environment and KOPHI. We are trying to engage NGOs/local communities to cooperate in this project. • After that, we submit letter permission to the police and local authorities. 1. Preparation 3months before the project launch Partnerships
  11. 11. 2. Media Campaign • The next thing we can do is using social media to spread the project information through twitter, facebook, instagram and youtube using digital poster. We will also make a website that will update our current activities. In this web, there is a form for volunteer registration. • To disseminate this project information, we also collaborate with radio station and magazine/newspaper in Jakarta. 1 months before the project launch
  12. 12. • Next, we can visit high schools and universities around Jakarta. We can hold a workshop with theme “How Important to Maintain Public Park?”. The speaker are our Communication and Promotion division and NGOs/local communities member. In this workshop, we also share some posters and booklet that will illustrate about public parks condition in Jakarta and this project. The workshop will be held 1 month before the project launch and during the project take place . The workshop will be held at 15 Senior High School and 15 Universities) 3. Workshop
  13. 13. 4. Movie and Social Media Competition ▧ We are gonna also invite people to join our movie compettition with theme “Preserving Our Public Parks”. We are gonna pick 5 winners. Every 1 movie will be screening at 1 park. ▧ The Social Media competition is using Facebook, Twiiter, Instagram. You come to the event, post and mention us with creative photos about your fav activities in park and your opinion about our project. We are gonna pick 3 winners for every event. ▧ The winners of movie competition will be receive IDR 4.000.000 for each person. ▧ And social media competition will be receive IDR 200.000 for each person. Movie : 1 Months before the project launch Social Media : During the event
  14. 14. ▧This project will take place in 5 public parks through Jakarta once in a month (for 5 months). The concept is like picnic where you can relaxed and enjoy the park. While you gather, you can learn more about environment and cultivate plant seed with your name tag. The project will be include: • Movie screening (layar tancep concept) • Music performances (3 bands will be perform in every park/Jazzy, Dream Pop) • Easy talkative about environmental • Fun games • Cultivate 100 plant seeds for every park at the end of the event • Donate 2 trash cans for every 10-15M around park area • Set up 2 tap water for every park 5. Start the “Saturday in the Park” Project This project will be held every 2nd week of the month on saturday
  15. 15. Project Timeline Jan Feb Mar Apr May Jun Jul Aug Sep Okt Proposal Development Permission from police/local authorities Partnership and Sponsorship Movie Competition Media Campaign Workshop The Saturday in the Park Project Evaluation
  16. 16. Division Arrangement Head Division Finance (sponsorship) and administration Technical and Logistic (utilities during event) Communication and Promotion (social Media, Workshop) Entertainment (music and movie screening) Documentation and Design Volunteer Volunteer Volunteer Volunteer Volunteer Volunteer Volunteer Volunteer Volunteer Volunteer
  17. 17. Estimate Budget
  18. 18. “Let’s help and support our governor to make a healty Jakarta.
  19. 19. References ▧http://thejakartaglobe.beritasatu.com/news/jakarta/tal e-two-surveys-jakarta-really-among-worlds-worst- cities/ ▧http://www.cnnindonesia.com/nasional/20150330105 155-20-42892/bangun-taman-bermain-anak-ahok- akan-beli-banyak-lahan/ ▧http://megapolitan.kompas.com/read/2013/09/02/082 0322/artikel-detail-komentar-mobile.html

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